“After finding out I was having my 2nd baby this year, I started shopping around for the perfect baby bag. My first was expensive but poorly designed and I made do. Finding Alf was definitely a game changer. After seeing how convertable the Ari was and all the positive reviews I brought it immediately. Months later as we are about to welcome our 2nd boy I have started filling it with hospital essentials I am still so happy with my purchase. I've since brought the Mabel, Otis and almost all the accessories. Gorgeous product that I think I'll use for a very long time.”
“I am slightly obsessed with my Everything bag, so glad it found me on Instagram! Perfect size, durable and great option to have shoulder or hand straps. Not too big, and it looks so stylish.”
“Absolutely stunning range! So happy i didn't have to compromise on style and functionality. Super excited for bubs to come and actually get to use it with my pram!”
“I purchased The Athletica for my daughter. She isn't due for another couple of months but she loved it.
Impressively fast delivery ( the bag not the baby yet)”
“I looked online & in local stores for a nappy bag but couldn’t find anything like the bags on Alf. Absolutely love my new, stylish Alf nappy bag, it’s going to get a good ‘wearing in’ :) very quick postage too!”
“I am in love with my new baby bag and it is even better than I imagined!
I am so impressed with the quality and craftmanship of the products and the overall experience has been seamless. Would definitely recommend to all my friends, even ones without kids!!!”
“Dipped my toe in with a small purchase. Absolutely love my card wallet! Gorgeous quality and finish. The small pouch I bought perfectly fits my phone and card wallet. Will definitely be investing again.”
“Amazing quality, I've searched long and far for a baby bag that doesn't look like a baby bag and the Ari is just so stylish and versatile. Ill use this bag for years to come!”
“I have a 10 month old, and needed a slightly smaller bag that was also a backpack.
I did a lot of research and found many but sadly they all i found were ugly to me! Too chunky, no colour, not stylish.
I can across this brand when I literally googled “stylish nappy bags” 😆
I purchased the Helena in tan, LOVE the leather material it is amazing. Size is great, multiple pockets make it easy to use
When used as a backpack it’s so light and easy to carry. The strap and tuppi are a cute addition too.
Ticks all the boxes and exactly what I was after.
I love supporting Australian talent. I believe in supporting small business over mass production
Would definitely recommend.”