I was expecting a taste to wow my senses. Instead I thought the chocolate tasted a little waxy, as if cheaper ingredients had been used like on poor quality products. In fact the list of ingredients show that everything appears quality. I bought the milk chocolate too and this tasted worse. The honeycomb helped improve the flavour through its sweetness. Given the historic pedigree of Cadbury (until its dreadful change in the chocolate's flavour after the Americans bought the company) I was expecting something that melted nicely in the mouth that would leave me wanting more. It didn't unfortunately. I was hoping we'd have something British again that tasted good ever since the American takeover of Cadbury ruined the flavour of the chocolate as well as bringing out a weird variety of flavours.