“Let’s be honest with ourselves. Standard chains are just pieces of metal stamped out by a cold, unfeeling machine in a factory. They have no soul. They know nothing of honor. They do not weep when you miss a shift.
But the Shimano Dura-Ace chain? This is not bicycle componentry. This is spiritual warfare against friction.
The Origin: Blood, Steel, and Shinto Rites
According to cycling lore (and the internal marketing documents I translated in a fever dream), Shimano does not source raw alloy for the Dura-Ace line from a standard mill. Instead, specialized agents scavenge the misty mountains of Japan to recover authenticated, battle-tested fragments of Tokugawa-era samurai swords.
Once gathered, these legendary blades are surrendered to an enclave of cloaked Shinto monks who live on the slopes of Mount Fuji. Under the light of a crescent moon, each link is individually melted down in a sacred kiln, purified of all impure thoughts, and forged.
Where can you buy such a masterpiece? Why, 99 Bikes of course!”
“Absolutely great service at Burleigh nothing is a bother. I’d been looking for battery lights at other stores with none available and Burleigh could fill my order ✅ Will certainly recommend to other people . Well done Burleigh”
“the first person i dealt with was great, all be it very busy, his advise was excellent. the next day when there was a problem with my scooter and needed to be replaced, it did not turn out to be very easy process. I felt that I had to drive the solution and it proved to be a hugh inconveniance. however, following a near 3 hour process, i got a replacement scooter and I'm impressed with how it is performing”
“Pretty good experience ordering and picking up my bike within the next 2 days. In store the staff were fast and efficient in doing all the safety checks, adjustments and answering questions. Would go back for any major maintenance.”
“I previously had a D-lock secured to my bike frame with a strap that always seemed to move and took up a lot of space. I purchased this folding lock because it fixes securely to the bike frame's mount points and has a small footprint. As well as being lighter, it doesn't move and frees up space for a bag. I'm very happy with this purchase, which should keep opportunistic thieves away.”
“99 Bikes in Mandurah WA is a great shop, the customer service person was super knowledgeable and the club discounts are fantastic. I paid $40 each for three tyres at another shop as they were the cheapest they had and could have bought good tyres at 99 Bikes for $28 that's a saving of $36.
Have since bought bike service tools here at excellent club prices.
Great shop.”
