“Alf is the BEST!!! I have purchased the Ari and I’m in love with the size, for a newborn and mumma of 4, it’s not too big and not too small. It’s enough for all the newborn items and some room for water bottles and a big lunch box for the other children. It serves me and my family so well. It is so striking and I get so many compliments. I was looking for a stylish nappy bag, and ALF is the only nappy bag that delivers this. I also wanted a convertible bag for convenience of having hands free and also looking after my posture too, as these bags can get heavy.
I have also purchased the Elsie wallet and so in love. It fit all my cards, from my old chunky purse, and it’s so fabulous that it spreads out = no more stuck cards in my old purse.
Also I am so grateful for the ALF girls who were so flexible when I changed my mind with a purchase. They’re a great company and I only wish the best and great fortune for their efforts and love they put into making beautiful bags for us mummas.”
“Love my most recent purchase
I have now have had a Muriel and 2 Ari’s
The quality of these bags is beautiful and I cannot resist the spotty prints. It’s taken me a long time to find a baby bag that doesn’t actually look like one 😍”
“The website made choosing and buying the bag easy. Informative and friendly emails kept me informed of my order's progress and I received my purchase quickly. I am very happy with my bag. Thanks and Merry Christmas to Sophie and the team at Alf the label.”
“I love Alf the label. Their bags are gorgeous and amazing quality.
I bought the Muriel bag for myself and love it so much. I also have the card wallet and key chain in gold. They are beautiful! The leather is so soft. I’ve had my eye on the Ari bag since I first came across this brand and can’t wait to add it to my Alf collection!”
“I love my Ari Rouge and was left devastated when it was stolen. The Alf team were amazing in helping me replace it, going above and beyond. I couldn't be happier. Thank you so much, Kate”
“I have purchased a Stella, Ari and Otis and love them all. Depending on how many kids I'll have with me determines which bag gets an outing. Room for absolutely everything without losing things because they have to be packed on top of something else. Beautifully stylish as well. I love that they just look like handbags rather than nappy bags.”
“My first big Alf purchase is the Ari! Haven’t used her yet as baby isn’t due till January but the quality of the bag is so beautiful and it was a dream to pack!”