Cult Beauty Reviews

Name: Cult Beauty
Rating: 1.62

1.6 Rating 406 Reviews

15 %

of reviewers recommend Cult Beauty

Company Reviews

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Metrics

1.6

Based on 406 reviews

Shipping & Delivery
Delivery Methods	Postal Service, Courier
Average Delivery Time	Over 7 Days
On-time Delivery	Greater than 50%
Accurate And Undamaged Orders	Greater than 87%
Customer Service
Communication Channels	Email, Telephone

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"I have autoimmune disease that affects skin lungs, lymph nodes sometimes heart and kidney too. I have alopecia, and many other chronic issues. I also have my own company. I have never ever had this disrespect like Customer Service Cult beauty unacceptable behavior. I have ordered many things for years now, spending many EUR and I had that gold status very quickly. Two things came broken one palette that had glitters spread all over the mattes and one liner, they refunded this this wasn\u2019t an issue. Once I had allergic reaction and just wanted to warn them about the product, once one crema went bananas after very short time it was very expensive. Back then their service was good before 2024. Recently I have some issue with RMS products and in their reviews ofc I am not the only one who raised the concerns. Then I got one RMS product of three used- I have metadata and I took the photos- the two others I wasn\u2019t sure. And I got one CT stick blush with something on the sides like I just wanted to see the quantity of product and compare to Nudestix and Westman Atelier and pulling up the stick it had marks on the side. Just one side. Anyways the issue was RMS - I reported myself one product was used, I suspect another one too and third just looked in the pan too bright- then after many back and forth and messages because their customer service I think it is AI just enters and give you no response and you have to over and over again write- they refunded me for two and this persona Thomas accused me of using the product I was so mad because that was my complaint and my report! Then after like two months I asked again and they refunded me - And actually I asked and would have accepted store credit or a replacement - and apologized. Then they shut down my account without letting me know and again I had to ask and send messages and thus Thomas persona again just as if that is normal told me they shut down my account. They had and have 0 respect towards me, they never let me know this, they treat people like numbers not human being. The worst company ever. Luckily, Notino and Sephora have the same deals so I won\u2019t be buying from them ever. I just cannot wrap my head about how they have 0 decency and respect towards their customers."

Cult Beauty 1 star review on 10th October 2025

Pina

Cult Beauty 1 star review on 24th December 2024

ALLOWS MOLD IN THEIR PRODUCTS AND DOESN'T SEEM TO CARE

Cult Beauty 1 star review on 29th September 2023

Noura

Anonymous

Anonymous // 01/01/2019

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“I placed my order with them, payed with apple pay and noticed wrong address. Straight away I send a message them as they don’t have a customer service number. I asked to change my delivery address and they answered me that I need to go in my previous address to pick up my parcel. They wasn’t able to change my delivery address. This is their answer to me: I'm sorry, but unfortunately, we are not able to amend orders. This includes the delivery address being entered incorrectly once the order has been placed. If you can, we would strongly recommend that you contact the occupants of the delivery address that you have entered, with a view of receiving your order from them. If you cannot or if the delivery address doesn't exist, we can look to raise this with our courier team to try and get the original order returned to our warehouse. Once the order has been successfully returned to the warehouse by the courier service, we can request a full refund on your order, which will be refunded back to your original payment method within 3-5 days with email confirmation. We wouldn't advise a replacement as this is an automated process, meaning the original delivery address will be on the replacement order.”

Helpful Report

Posted 1 month ago

“I'd give minus 10 if possible. Customer service is an utter joke via live chat, they promise to escalate and claim you will receive email messages that never arrive, zero compassion by the useless agents who just cut off the conversation and claim you were inactive, I will never shop with Cult again. Absolute disgrace.”

Helpful Report

Posted 1 month ago

“ik had de verkeerde kleur van me besteld, dom maar kan gebeuren en toen ik een uur later een bericht stuurde kreeg ik de volgende dag geen hulp omdat ze zeiden dat het product al verzonden was, onzin want ik kreeg daar 2 dagen later pas een mail over. ze hebben me nergens mee geholpen en zeggen nu dat ik retourkosten moet betalen van 10-25 € en ook opnieuw verzendkosten van 10€ moet betalen.”

Helpful Report

Posted 1 month ago

“Poor customer service, they close your account if you try to return any item or of your parcel is missing . Items arrives broken or missing and they don’t take any responsibility for their service . It’s a disgrace and I don’t recommend buying from them . Shame on you CULT BEAUTY!!”

Helpful Report

Posted 1 month ago

“They held my parcel for a month. Some days they said that it’s in the destination country, then another day that the parcel was lost in transit. Didn’t recieve any refund after a month, they keep ghosting me in the chat. Terrible customer service. Wouldn’t recommend. Second and last time ordering with them.”

Helpful Report

Posted 2 months ago

“I received a faulty K18 dry shampoo bottle. All other items were fine. I contacted them and they agreed to send a replacement. Evri asked me if I had advised I hadn’t received the parcel to which I said I did receive it. They sent the replacement back. I then contacted cult beauty again and they offered a refund. Now I have had an email saying they are closing my account. Never had an issue before this is disgusting. Don’t order from them. Terrible customer service”

Helpful Report

Posted 3 months ago

“Made an order missing items, spoke with customer service bot 🤖 that eventually passed me to a human was told I can either wait or cancel asked about compensation for the issue was told I can’t because I don’t have an account suggested I could create and then they offered £3 credit! Terrible customer service - I would order elsewhere if I was you”

Helpful Report

Posted 3 months ago

“They cancelled my order as they didn't have the product anymore so I told them to cancel the other time (blush) as soon as I had received their email about the cancellation. I didn't want to pay shipping on one item only, they confirmed they cancelled it however they still sent it out and refused to help after. Absolutely awful customer service..”

Helpful Report

Posted 5 months ago

“I placed my order on April 5th and still have nothing 5 weeks later - not the products, not a refund, not a proper resolution. The package was rejected multiple times by customs in both the Netherlands and Romania due to “item not allowed” issues. Instead of identifying the problem or changing the shipping method, Cult Beauty kept resending the exact same order and the exact same thing kept happening. I have now requested a refund THREE separate times and they still have not even started processing it. Every response is the same generic copy-paste message about the issue being “escalated internally,” with no accountability, no timeline, and no actual solution. It has now been weeks of endless delays, failed shipments, and wasted time. Their handling of this situation has been incredibly frustrating and unprofessional. If your order contains fragrances, be aware that they may continue dispatching parcels that cannot even pass customs while keeping your money for weeks.”

Helpful Report

Posted 5 months ago

“Awful non-existent customer service. This is a Chinese company pretending they are a UK based one. No phone number, no email. The business have had my return since the 1st May and I have never received the refund. I have reported them to the Action Fraud Agency UK. NEVER PURCHASE FROM CULTBEAUTY!!!”

Helpful Report

Posted 5 months ago

“warm and appreciative The team was incredibly transparent, quick to respond, and wonderfully supportive throughout the process. They walked me through each step with clear guidance, turning something that seemed overwhelming into something I could handle. I’m grateful for their honesty and open communication, and I’d eagerly recommend them to anyone looking for trustworthy assistance.”

Cult Beauty 1 star review on 2nd April 2026

Helpful Report

Posted 6 months ago

“I’m बेहद disappointed with Cult Beauty. I experienced multiple issues with my orders and contacted customer service each time with valid concerns. Instead of taking responsibility or improving their service, they chose to close my account without proper justification. I did nothing wrong other than report genuine problems. This feels like they are penalising customers for their own fulfilment issues. Closing accounts rather than fixing repeated order problems is unacceptable. I would not recommend space nk is much More customer orientated.”

Helpful Report

Posted 6 months ago

“Very very poor customer service. The parcel is in the airport storing facility and for some reason the courier has not picked it up for a week now. No one can tell me the time frame for delivery either. Very bad attitude from Anastasija, no customer service skills.”

Helpful Report

Posted 6 months ago

“Order arrived with several items missing. The package had been tampered with and re sealed. I contacted Cult Beauty the same day to inform them my items were missing and they suggested my neighbours could have done this when it was clearly tampered with and items removed prior to being put on my doorstep. ( I have a ring door bell) They then said they would investigate and get back to me. They did not get back to me the action they did take was to delete the order details from my account and when contacted after they said they would investigate they denied that there had been an order or a complaint. Awful company, took my money didn’t deliver the goods and dishonest.”

Helpful Report

Posted 7 months ago

“I am extremely disappointed with the misleading promotions and poor customer service I have experienced from Cult Beauty — not once, but twice — specifically relating to promotions involving Creed samples. On 20 February 2026, I purchased a Creed fragrance costing £105.00, after Cult Beauty explicitly advertised: “Get a FREE Fragrance Bundle (Carmina, Queen of Silk, Eladaria and Aventus For Her) when you spend over £100 on brand.” This was clearly highlighted at checkout. There was no option to manually add the gift to the basket — it was presented as something that would automatically be included with qualifying purchases. I received my parcel on 21 February 2026 — and the four Creed samples were missing. When I contacted customer services via WhatsApp, I was initially told the samples had been “stated as shipped” and that a replacement would be sent. Less than 24 hours later, I was told something completely different — that the only sample attached to my order was a WHO IS ELIJAH sample, and that: “All free gifts need to be selected and added at the basket before checkout to apply.” This is simply untrue. There was no option to add the Creed fragance bundle to the basket. It was presented as an automatic promotional incentive. When I challenged this, I was then told: “It will mean it sold out before you placed your order. All free gifts are subject to availability as per our terms and conditions.” Yet the promotion was still visibly active on the website — even after my purchase — when adding a Creed fragrance to the basket. This is not the first time this has happened. The same issue occurred with the 2025 Advent Calendar, where three advertised Creed samples were missing. At that time, I was told they could not send replacements because they “didn’t have any.” So this is now a pattern: • Advertise Creed samples • Fail to include them • Claim they are subject to availability • Hide behind terms and conditions Four Creed samples retail at approximately £39.20. This is not insignificant. Promotions like this influence purchasing decisions — especially at the £100+ price point. Instead of resolving the issue or escalating my complaint, I was offered a free return (returns are free anyway), and then told that I had agreed to the terms and conditions. That is not customer service. That is deflection. If a promotion is: Subject to availability, Limited stock, Or requires manual selection, Then that must be made explicitly clear at checkout — not used as a retrospective excuse once the customer queries missing items. This feels misleading at best and deceptive at worst. For a retailer positioning itself as premium, this experience has been anything but. Loyal customers should not have to chase advertised gifts, argue over terms, or be made to feel unreasonable for expecting what was clearly promoted. I will now be formally escalating this complaint to head office and the ASA. Proceed with caution when purchasing from Cult Beauty during promotional periods.”

Helpful Report

Posted 8 months ago

“Repeated delays, patronizing, inept customer service that refuses to do anything. Shame on them.”

Helpful Report

Posted 8 months ago

“I am extremely disappointed with my experience and feel it’s important to warn other customers. I returned a foundation from my order after discovering that the shade was significantly darker than my skin tone. The product was not used. I only opened the bottle to check the shade, which is necessary when ordering cosmetic products online. Anyone who shops for makeup knows you must open the product to verify whether it suits you. What’s even more concerning is that the foundation arrived unsealed and already open. Since there was no seal, how was I supposed to know whether someone else had already opened or used it before it reached me? Despite clearly explaining this, my return was rejected and the product was marked as “used,” which is completely unfair. I returned the item the very next day and even paid additional shipping charges to send it back. Now I’m being forced to pay for a product that is absolutely useless to me. I kept the other two items from the same order because they were perfectly fine—this was not a casual or dishonest return. For comparison, I shop frequently from Sephora, and whenever a shade doesn’t match, returns are accepted without hassle and refunds are processed within a few days. This experience was the complete opposite. Refusing a refund under these circumstances is unacceptable and feels like the company is shifting blame onto the customer. I would strongly advise others to think twice before shopping here, especially for cosmetic products, as returns may be unfairly rejected even when the item is unused. Will never shop from cult beauty now.”

Helpful Report

Posted 8 months ago

“Extremely poor service, delay tactics, and misleading information I received a damaged order from Cult Beauty on 24th containing Oribe products. The shampoos had leaked badly, and the oil and serum were completely soaked in shampoo liquid due to poor packaging. Since the delivery date, I have contacted Cult Beauty repeatedly via email and live chat. Despite providing photos multiple times (over 20 submissions), I continue to receive the same automated response asking for images again. What makes this worse is that live chat agents confirmed 3–4 times that my refund had been issued and advised me to dispose of the damaged items. I have screenshots of these confirmations. However, these assurances have been completely disregarded in follow-up emails. I also asked several times for a return label, which was ignored. This has now been dragging on for over three weeks, with contradictory information, repeated delays, and no resolution. For a company selling premium products, this level of service is unacceptable. I would strongly caution others before ordering, especially if something goes wrong — resolving issues appears unnecessarily difficult and time-consuming.”

Helpful Report

Posted 9 months ago

“I had a very disappointing experience with Cult Beauty. They charged me for the full order and only after taking the payment informed me that some items could not be shipped to Cyprus. What made this worse is that I was not given any option to cancel the order, even though I would never have placed it in the first place without those items. Customer support was extremely frustrating to deal with the replies felt robotic, scripted, and completely lacking empathy. This was especially disappointing as I was a loyal, long-term customer. Mistakes can happen, but the way this situation was handled shows a complete disregard for the customer experience. I will not be using this website again and cannot recommend it based on my experience.”

Helpful Report

Posted 9 months ago

“Customer needs to fix Cult Beauty's error I made order for multiple items for 786.46 EUR. 1. It turnedout that one item was missing in their stock and they made the refund for it. 2. When I received the order it turned out that one item that cost 36.95€ is missing. They send me completely different item. I expected that they will send me immediately the correct one and provide shipping label for returning wrong item. However they informed that they will not send me the proper item unless they receive return of wrong item. They didn't provide with free return label. I have to pay for returning the item. The worst thing is that on beginning of January I am going to vacations and I will not be able to use this product. There is no chance that international parcel will be delivered to the UK and back before my journey”

Helpful Report

Posted 10 months ago

Cult Beauty is rated 1.6 based on 406 reviews