“The Gold Standard in Customer Care
I had the privilege of working with Thomas Mitchell during one of the most stressful periods of my life. What struck me immediately was how they approached the situation—not with haste, but with careful thought and consideration. Every step was outlined for me, every concern was addressed, and every decision was made with my best interest in mind. What I initially thought would be a transactional relationship turned into a partnership based on trust, transparency, and an unwavering commitment to solving the problem. I’m grateful for the team’s expertise, but even more so for their humanity.
⭐⭐⭐⭐⭐
Simply the best—both in skill and heart.”
“The Gold Standard in Customer Care
I had the privilege of working with Thomas Mitchell during one of the most stressful periods of my life. What struck me immediately was how they approached the situation—not with haste, but with careful thought and consideration. Every step was outlined for me, every concern was addressed, and every decision was made with my best interest in mind. What I initially thought would be a transactional relationship turned into a partnership based on trust, transparency, and an unwavering commitment to solving the problem. I’m grateful for the team’s expertise, but even more so for their humanity.
⭐⭐⭐⭐⭐
Simply the best—both in skill and heart.”
“🌟 A Rare and Refreshing Experience 🌟
In a world where genuine service feels rare, Michael Andrew stands out as a true gem. I had nearly given up hope after weeks of frustration, but Michael changed that instantly. His professionalism was matched only by his kindness — he explained everything clearly, stayed communicative, and handled every step with care. The results were outstanding, but even more impressive was how effortless and reassuring the entire process felt. 🌼 I can’t recommend Michael highly enough — his integrity and compassion set a new standard for what great service should look like. 🌟”
“Losing access to my money was one of the most stressful experiences I’ve ever faced. I didn’t know where to turn—until I found Mr. Tony Jackson and his team. From the first moment, they treated me with compassion and handled everything with incredible professionalism. Thanks to their efforts, I was able to recover what I had lost. I can’t thank them enough.”
“Fees and taxes are added at the last step of the on-line purchase, so the price became higher than in competitive portals. In my opinion, this procedure is unfair and wastes the user's time. I will not visit this store again.”
“Made on online order just over a month ago. When ordering the web site said everything in stock and would be delivered within 2 weeks.. Heard nothing from them. Today after me contacting them, I was told that the Endura shorts I ordered from them were delayed and given no idea of when I should expect them. So cancelled order and asked for a refund. Disappointing that I had to contact them to get an update. They had taken payment immediately they took the order, when plainly there was no stock available to send.
Won't be using Sigma Sports again.”
“Ordered a quality Cannondale Hybrid bike online from these people with a few 'mild reservations' as I'd not used them before. However, the bike was discounted in the 'January Sales' as is often the case in January with bikes (it's probably the best time of the year to buy a new bike from a retailer). The bike I bought though was listed as 'ex-stock with their supplier', however, I noticed that Sigma Sports took my Card payment for the bike almost immediately on placing the order and shortly after advised me of the likely despatch date etc. Some several days later though I get an email from them to advise that there was some delay with my bike order but with absolutely no explanation as to why. I enquired by email as to what was the cause of the delay but couldn't seem to get a sensible or meaningful reply from then. I explained at this point that I'd probably be looking to cancel the order though if the delivery date was going to exceed another 7-10 days (which seemed pretty reasonable to me) but also asked if they could provide me with a Confirmed Delivery Date for the bike, however, I did not receive any response from them with regard to that. A few days later, I decided to cancel the order and did actually receive a prompt email confirmation of the cancellation from them, but as yet, I'm still awaiting the refund for the bike - which they said could take up to 5 days - of £999. No doubt their Cash Flow will have been greatly improved while that sat on my hard-earned cash all this time, but from my point-of-view, after this first experience of Sigma Sports, I don't think I'll be using them again in a hurry.”
“i filed a complain with the authority and Kezook.com and the forensic experts at kezook ensured i get what was mine, stay away from Sigma Sport as its the root of many ponzi scheme”
“This company buys their Trust pilot reviews. If you click on any of the 5* reviews you can work out pretty quickly they are fake, often the reviews left are of a few words and then all other reviews by that person are linked to sister bicycle sites of the same likeness. I have reported them multiple times to Trust Pilot but people have to know this website is incredibly dodgy and you are risking your money buying anything from there.”
“I bought Orbea Oiz H20 in XL frame, which turned out to be of poor quality with significant issues arising from the start.
Wheels failed on my first ride - half of the spokes on the rear wheel became undone, suggesting poor assembly and/or no safety checks by Sigma Sports. The bottom bracket and the rear shock retaining bolt failed after a few months of gravel riding and commuting. My Orbea Oiz H20 was out of order for weeks while the warranty jobs were carried out. No replacement bike during repairs or compensation offered for lost time, petrol on multiple trips to and from the store - all because of the inadequate product sold by Sigma Sports!
The Orbea Oiz H20 has the worst quality of paintwork I have ever seen on a bike, with chips on a frame showing after regular commuting rides along the river. The skinny paint layers without much coating result in white spots on dropouts and the main frame.
I splashed close to £3000 and received a poor product that lasted only 16 months and average customer service. In the end, I collided with a rather condescending attitude from Sigma Aftercare, feeling hopeless and out of pocket. Their motto should be Sigma - Customer Service Enigma!
I recommend buying a better bike from somewhere else and from people with customer care at the heart of their business! This was my last purchase with Sigma Sports.”
“I ordered a few items and used a discount code. The order arrived perfectly and I returned half of it to then get an incorrect refunded amount. They took out the full discount instead of doing it partly. I contacted The customer service team only to be told that because of a glitch I should have not received a discount since the items I ordered were on sale. If I ordered the items I kept I would have still gotten a discount so I just don’t think their response was fair and it being my first order it will surely be my last one too! Very disappointing and would not recommend to anyone. Sigmasports please sort out your web glitches and work on offering a better customer service experience of you wish to be a successful business, which can retain its customers for repeat business in future.”
“Generally okay if the item you want is in stock... But I would strongly advise against ordering anything that is "due in a few weeks" and I definitely wouldn't recommend using a Cyclescheme voucher. The communication and aftercare when things go wrong is absolutely abysmal.
I ordered £3k of bike and accessories. One of the components was due in a couple of weeks, the rest was in stock. I received an email that my bike build had been booked in and was given a delivery date for my bike.
The delivery date came and went. No communication at all. I contacted Sigma to be told that the component had been delayed. Only because I chased was the rest of my order sent.
A couple of months passed by. No communication at all. I contacted Sigma only to be told that the component had been delayed further - by a whole year. The delay might not be their fault, but the lack of communication is.
Because I ordered on the cycle to work scheme a refund was not possible. And instead was told I had £379 store credit. In the meantime I'd made an order for cash so asked if they'd be able to refund and apply some of my store credit. I was told that someone would contact me to discuss.
After a couple of weeks I chased Sigma (again!) to find out how to use my £379 credit as no one contacted me. And I was told that no, they couldn't apply the store credit to my previous order.
So I've been messed around, ignored, and have had nothing constructive offered to help with the situation. All I have is store credit to buy some stuff that I don't really need or want.
I've been given a hollow apology - but actions speak louder than words. When things go wrong, how a company responds can make the difference between customer loyalty and never using that company again. I will not be recommending Sigma Sports to my cycling friends.”
“I bought a smartwatch with them which had recurring issues within a few days of me using it. And to make clear this was the smartwatch malfunctioning on its own, not my doing, and basically out of the box it started failing.
At first they tried to defer responsibility to the manufacturer which is illegal under the consumer rights act (the retailer is responsible for things that are broken right away). After reminding them of their legal obligations I have no been stuck in a confusing mess of messages from multiple people that don't address what I'm asking and are only vaguely offering help.
Simply appalling.”
“Really disappointing. I can’t help but feel like the Sigma have taken advantage of me. I purchased a brand new CAAD13 from Sigma in October of last year (2020). Since then I have had two major faults with the product, paint bubbling on the frame and a my hydraulic brakes failing. On the first issue, I was told they couldn’t replace the bike until 6 months later, they did offer me a small refund instead. Needless to say, this was disappointing in itself, a better option would have been to let me keep the bike until stock was replenished. The second fault, took two months to resolve which means I missed out on summer riding. I was told that I could sort the issue myself and sigma would refund me at latter stage. Firstly, this wasn’t ideal spending my free time trawling through sites looking for the products. Finally the products did come back in stock on the Sigma site, but I wasn’t made aware of this by my Sigma contact and instead I had to find this myself and chase Sigma on the matter. Throughout this my sigma contact was punctual with replies, but I do get the impression a lot of these were “holder” emails rather than actioning anything. The overall experience was extremely frustrating, I was quite patient throughout the 2 months on the latter issue and I asked for refunds, but Sigma seem to hide behind the warranty being with the manufacturer. I find this disappointing as I am paying a large amount to have a good service and to be dealt with by Sigma and I feel Sigma should have had a moral obligation to replace the bike by the time of the second issue arose. Ultimately, I had to resolve the issues myself. I will not be recommending them to anybody.”
“Bought a Specialized vado SL 4.0 in June and while the bike mechanically has been excellent the bluetooth connection works intermittently and now I cant get it to work. I've tried using Sigmasports helpline but was told it's not their problem and I should use a Specialized dealer as it is a manufactureres problem. There is obviously a software problem with Specialized, the problem keeps coming up on other forums. Summary bike great, software poor and Sigmasports not interested.”
“Bought a Specialized Sirrus 2.0 as their website stated the bike was "available". I then get an email saying the bike wont even be built until several weeks later. The delivery was also late and I cancelled 2 days arrangements to wait at home for it, only for it not to arrive. When it finally did arrive it wasn't even built. I fitted the handlebars and left pedal as per the instructions provided. Then when I tried to fit the right pedal it wouldnt go in and started to thread at the top. The instructions say if that happens, dont force it and stop. I did. I contacted Sigma sports to be met with a shocking reply. They would not fix the bike as it was now broken and offered to provide replacement parts at a cost. How is that possible when I did exactly as the instructions said. Absolutely shocking service and will never buy from this company again.”
