“A Serious Caution for Other Businesses
After more than 30 years of running a company and dealing with countless suppliers, I have never encountered a service as unhelpful and rigid as UKbride.
I originally signed up for what was advertised as a free trial. I never completed my business profile and never used a single feature of the platform. During this time, my best friend was terminally ill and I was spending every day at the hospice while our business was effectively on hold. Because of this, I missed the small-print procedure for cancelling the trial before it rolled into a paid subscription.
The moment I realised the oversight, I contacted UKbride to explain:
The account had never been set up or used.
The business was temporarily closed during a family tragedy.
I was willing to restart the trial at a later date when we reopened.
Despite these facts, UKbride immediately demanded £4,398.80 and has now initiated legal proceedings.
Every representative I spoke with repeated the policy word for word and refused to consider any flexibility or basic compassion.
What I found most frustrating:
Zero empathy or discretion – no acknowledgement of the bereavement circumstances.
No practical resolution offered – not even a credit, pause, or transfer of the trial.
Communication that felt scripted – each email or call was essentially the same stock response, giving the impression that customer concerns are treated as an inconvenience.
Aggressive pursuit of payment – moving straight to court action rather than exploring any compromise.
I rarely write negative reviews and always try to give a company a chance to put things right. Here, every reasonable request was ignored. Other businesses deserve to know how inflexible and transactional this experience has been.
If you are considering a trial with UKbride, read every term carefully and be aware that even a genuine personal crisis will not stop them from enforcing payment in full. In my view, this is not how a customer-focused organisation should operate.”
“For someone that was feeling overwhelmed with planning their dream day, UKBride is amazing! It’s full of loads of businesses that give inspiration, prices and information for your dream day!”
“I’ve had such a great experience using UK Bride! The site is really easy to navigate, and it’s packed with inspiration, ideas, and helpful planning tools. I love that everything is in one place — from venues to suppliers to checklists — it makes wedding planning feel a lot less stressful. The community is also really supportive, and it’s been great connecting with other brides-to-be. I’d definitely recommend UK Bride to anyone looking for a one-stop hub for wedding planning!”
“Love UKBride! One place with everything you need to help plan that amazing big day you've always dreamed of. So many useful tools and app suggestions. Hints tips. Advice. The list is endless. Not to mention discounts on vendors that will cushion the blow. No need to go anywhere else.”
