The Shade Reviews

Name: The Shade
Address: 23 Milton Parade Malvern VIC 3144, ,, Malvern
Rating: 4.54

4.5 Rating 2,408 Reviews

88 %

of reviewers recommend The Shade

Company Reviews

Metrics

Info

4.5

Based on 2,408 reviews

Shipping & Delivery
Delivery Methods	Postal Service
Average Delivery Time	Within 5 Days
On-time Delivery	98%
Accurate And Undamaged Orders	100%
Customer Service
Communication Channels	Email, Live Chat
Queries Resolved In	6 - 12 Hours

About The Shade:

The Shade is Australia's leading home hair colour and hair care company. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

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Email:

support@theshade.com.au

Location:

23 Milton Parade Malvern VIC 3144, ,
Malvern
3144

The Shade 5 star review on 26th September 2026

584

Anonymous

Anonymous // 01/01/2019

Sort by: Most Recent Most Recent Highest Rated Filter: None None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful

“Love that this product has no ammonia and PPD, very happy with my new colour (this is my second colour choice, first was too bright for me, but chatted with colourist and this new colour is perfect). Gear is great, hair feels moisturised, and no smell at all!”

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“Love my new colour! It was lovely using the cape, mat, clips. They helped me stay organised and section my hair and do a roots only application easily. I'm trying to avoid colour build-up so I like just recolouring my roots (my hair absorbs colour very quickly) so this process made it much easier for me to get great results. Love my mew home salon and salon colour!”

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“My hair feels very luxurious after using this colour! I'm using less hair products because it just feels better, healthier. Had good advice from the colourist about how to colour my super tough greys, so far that seems to have worked well. I'm very happy with this colour/product and service!”

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“Love the product, chatted with colourist who was very helpful, really happy!”

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“Nicest colour kit I've ever used. No drips, smells, very handy tools and bits and pieces to keep me and my bathroom tidy, love my new colour.”

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“I have really long hair but their 'Extra' Colour Kit covered it all, which is honestly amazing for me. No smell, gorgeous colour, I'm sold!”

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“My hair feels so soft and shiny every time I colour! This is my third time using this product, and I'm really happy with it.”

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“Beautiful! Love it!”

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“Well you wowed me! Love the thoughtful items (esp the colour proof bench mat - too cute!) and very pleased about the no smell/no itch as I have struggled with other home colours - can't stand the smell usually, but this was stink free, thank goodness! Gorgeous colour, not dry, super soft. Thanks!”

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“Lovely, lovely, lovely! Very swanky Colour Kit and gear. All a bit high end and fun, and my fave home colouring experience, oh and I love my new colour!!”

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“I am currently subscribed to Light Ash Brown which I have been using for a few weeks now. Was covering my greys well however I wasnt getting the colour i wanted. I have dark brown hair so decided to strip my hair using Scott Cornwall hair stripper (follow instructions to a T) then applied Light Ash Brown and OMG i am in love with my colour!! All i needed to do was remove the dark brown buildup and voila! Also, the customer service is amazing, Thank you Camilla!”

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“I have severe allergies to PPD and I am so happy that I can use this PPD-free colour! No itchiness, thank goodness and I love the colour. Saving $$ too!”

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“Love the colour and it has lasted well. My hair feels healthy and lovely, and it feels good to save time and money at the salon.”

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“No smell, no dripping, no mess! Love that I could keep my bathroom stain free with the mat, clips and cape helped too. Lovely formulation, very natural looking result. I just wanted a subtle colour and shine boost and some grey coverage and I'ev got that, plus it was a great process, so I'm happy!”

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“A cape, a mat! This is great! The colour was nice and thick and didn't stink or drip on me. Very natural colour result, and hair feels fab after colouring. Not dry and no itch. Very nice!”

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“Thanks for making such a great product! Very happy!”

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“My hair felt much nicer after colouring with this product. I might try a lighter shade next time, but my hair feels so good. Loved the brush, clips, cape and super cute mat! I'll chat with the colourist for advice for my next colour.”

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“So beautiful and did not feel damaging to my hair at all. The salon tools are amazing - there's everything you need for home colouring, and its a step above the rest. Love it!”

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“Great, natural shade which works for me. Doesn't look fake. Smelt good and no itch. Cape, mat and brush were very handy and I think I can do a better job colouring at home with these items. Hair feel fab after colouring!”

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“Very natural looking colour, more natural looking than any other colour I have used at home in the past. Got very helpful advice about my stubborn greys, which I'll try next time. Look forward to using this regularly.”

Helpful Report

The Shade is rated 4.5 based on 2,408 reviews