GMB Fitness' down-to-earth philosophy is the cornerstone of its appeal to me. I appreciate the coaches' and founders' ready availability to answer questions and help. The vast array of articles and videos is also really appealing to me. I love reading the articles. They're well-researched and thoughtful--and often funny! Above all, I value GMB's realistic attitude to training. These people get that we're not all young or super-fit. They work hard to keep the programs accessible to everyone, emphasizing the importance of consistency and practicing at the level that's right for you.