Premium Choice Reviews

Name: Premium Choice
Rating: 1.85

1.9 Rating 124 Reviews

20 %

of reviewers recommend Premium Choice

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1.9

Based on 124 reviews

Customer Service
Communication Channels	Telephone, Live Chat, Email
Queries Resolved In	Under An Hour

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Premium Choice 1 star review on 21st September 2025

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Premium Choice 1 star review on 12th September 2025

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Premium Choice 1 star review on 11th April 2025

Wasef Bin Arif

Anonymous

Anonymous // 01/01/2019

Sort by: Most Recent Most Recent Highest Rated Filter: None None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful

“this is my first review ever, I am not the person who will leave a review but you can imagine the extent A-CHOICE MOTORS who's legal name is PREMIUM CHOICE LIMITED FCA 312245, Registered in England 3845329 has PUSHED ME. this company is a JOKE, they are a broker who have no control over anything in regards to the policies... they will find you some company like XS DIRECT (WORST COMPANY) who's excess is £3000 and just not ready to listen to customers. first time in 5 years I made a claim on broken windscreen due to a pothole on M25, had to call them 4 times and been on hold for 45 mins on every call, after which been investigated as if I purposely done the damage. due to personal circumstance I had to sell my BMW 5series and get a cheaper car, thought this will bring down the insurance, INSTEAD they charged me another £300 to change the vehicle from £15K car to a £4K car. every time you call them, you will only hear a robotic script which is - THIS IS AGAINST OUR CONTROL... I WILL STRONGLY RECOMMEND NOT TO GO WITH THIS COMPANY, YOU ARE BETTER OFF PAYING A LITTLE EXTRA AND GETTING A COVER FROM A PROFESSIONAL COMPANY WHO ARE ON CUSTOMER SIDE. Regards”

Helpful Report

Posted 8 years ago

Hi Naveens I am sorry to hear that you were not happy with all aspects of the service you received from us. As explained in our email, we are an insurance broker and work hard with leading insurers to provide competitive rates. I am sorry we were not competitive on this occasion. I hope that after our last communication that any issues you may have, have been resolved. Thanks again for taking your time to provide feedback and please get in touch if there is anything else we can assist you with. Kind regards John

Posted 8 years ago

“What a poor excuse for a company! And a poor excuse of customer service! They put two accounts in my name when changing over, charged me twice! Advised me on the phone that everything is fine, they’ve cancelled the one and the other is still on going! I then come home to a letter stating I havent paid and that the insurance has been cancelled and “my deabt” will be sent to a deabt company in ten days. Following this letter (the next day) they have already sent it! On the phone to a RUDE SNOTTY manager who clearly needs a job change and isnt happy in her job! This so called manager A. Didnt want to come to the phone in the first place B. Did not want to help me and blatantly didnt care! I’ve heard more empathetic voice recordings! They wouldnt re-enstate my insurance and are trying to charge me £180+ for an error that is not my fault. Due to this SHODDY so called company iv been driving my car without insurance! This could have resulted in me loosing my car and worst case my licence! Will be taking this very much further!”

Helpful Report

Posted 8 years ago

Hi Rebecca I am sorry to hear that you haven't had the best experience with us. We place a great deal of importance on customer feedback and would like the opportunity to look into this further for you. If you would like us to do this, please can you get in touch at socialmedia@premiumchoice.co.uk with your contact details. Kind regards John

Posted 8 years ago

“Premium Choice is the biggest con in the entire insurance world. They have so many hidden fees it is unreal. They also fail to tell you with in 1 or 2 pages of the Terms and Conditions that they are not an insurance company but a broker of one, which in terms makes the cancellation fee a stupidly high amount, double of what it should've been! Premium choice are stupidly expensive when it comes to changing the vehicle on the insurance policy. All round awful company with poor customer service, extremely poor communication in the world place (failing to talk to other members of staff whilst sorting out final payments, being hassled with letters and email reminders) STAY AWAY. WASTE OF TIME AND MONEY”

Helpful Report

Posted 8 years ago

Hi Owen I'm sorry to hear about the experience you had with us. When a policy is purchased, it is a 12 month policy based on the information available at the time. If any of the information changes, such as a change of vehicle, the insurer will re-evaluate the price based on the new details. We charge our fees to cover the costs of administrating the policy as per the terms and conditions that are given before the policy is purchased. If there is anything else I can help you with, please contact me at socialmedia@premiumchoice.co.uk Kind regards John

Posted 8 years ago

“It’s excellent service”

Helpful Report

Posted 8 years ago

Hello, it's great to see that you were happy with our service. Thank you for taking your time to leave a positive review. Kind regards John

Posted 8 years ago

“I have seen my insurance double for changing car to over 600 a year for a diesel passat . Just about to renew with another compamy for 270. Beware of high charges for changing any of your details. Legal robbery! Steer clear .”

Helpful Report

Posted 8 years ago

Hi James I'm sorry to hear that we were unable to provide you with a competitive renewal on this occasion. I hope you were able to get competitive cover for your new vehicle in the end and thank you for taking the time to share your experience with us. Kind regards John

Posted 8 years ago

“AVOID THIS COMPANY LIKE THE PLAGUE, £50 to change your address and then £140 to change from a 2ltr vauxhall insignia to a 1.5 renault clio, it has cost me 450 to get rid of this company, PLEASE READ ALL REVIEWS BEFORE SIGNING UP FOR INSURANCE, THEY ARE TRULY SHOCKING, AN ABSOLUTE DISGRACE TO INSURANCE COMPANIES”

Helpful Report

Posted 8 years ago

Hi Andrew Sorry to hear that you were not happy with our service. Please email me on socialmedia@premiumchoice.co.uk if you would like me to look into this further for you. Kind regards John

Posted 8 years ago

“My 70 year old Father was speaking to this company for his car insurance a few days back. He has many years NCB. I overheard him say "£870, thats a bit expensive" then the conversation carried on. At the end of the 20 minute conversation with them, he said "£3,000 excess?" at that point I told him to hang up. To me, trying their luck on a 70 year old is a bit too far. AVOID AT ALL COSTS. RIP-OFF MERCHANTS.”

Helpful Report

Posted 8 years ago

Hello, I'm sorry to hear that you are not happy with our service. If you would like me to look into this further, can you please email me on socialmedia@premiumchoice.co.uk Kind regards John

Posted 8 years ago

“Been with premium choice a few years, cheapest insurance I can find. Great customer service”

Helpful Report

Posted 8 years ago

Hello Thanks for taking the time to leave this review. Its great to hear that we were able to find you a good deal on your renewal. Please get in touch if there is anything at all we can assist you with. Kind regards John

Posted 8 years ago

“Cancelled my policy do not deal with these jokers - unprofessional and unreliable to say the least!”

Helpful Report

Posted 8 years ago

Hello Mr Singh I'm sorry to hear you're not happy with our service. If you would like me to look into this further, please email me on socialmedia@premiumchoice.co.uk Kind regards John

Posted 8 years ago

“Try her best to help shape my policy around me. Never had a policy that suits my needs and in my price range”

Helpful Report

Posted 8 years ago

Hello Donna Thanks for taking the time to leave this review. Its great to hear that we were able to find you a good deal on your insurance. Please get in touch if there is anything at all we can assist you with. Kind regards John

Posted 8 years ago

“Impossible to contact by phone. Ignore emails. Threatening letters claiming I owe £150 for a cancelled policy without any explanation of how they arrived at this sum. Utter shysters.”

Helpful Report

Posted 8 years ago

Hello I'm sorry to hear that you are not happy with our service. If you would like me to look into this further, can you please email me on socialmedia@premiumchoice.co.uk Kind regards John

Posted 8 years ago

“Proppa ins comp if u know u know”

Helpful Report

Posted 8 years ago

Hello Chriss Thanks for taking your time to leave a review. We appreciate your feedback. Kind regards John

Posted 8 years ago

“Polite quick and explained in detail. Price very good have used them for many years”

Helpful Report

Posted 8 years ago

Hello Linda Thanks for taking your time to leave a review. We appreciate your feedback. Kind regards John

Posted 8 years ago

“Great customer service!”

Helpful Report

Posted 8 years ago

Hello Thanks for taking your time to leave a review. We appreciate your feedback. Kind regards John

Posted 8 years ago

“I don't know how companies like that should be allowed scamming people! stay away from a choice, they scam people someone has to do something about to, I was insured with them for 3 months and then I sold my car so I had to cancel my policy but now they want half of the money that's left for the year!!! It's a joke please whatever you don't use them”

Helpful Report

Posted 8 years ago

Hello Sorry to hear that you were not happy with our service. Please email me on socialmedia@premiumchoice.co.uk if you would like me to look into this further for you. Kind regards John

Posted 8 years ago

“Very good”

Helpful Report

(Car Insurance) - Posted 8 years ago

Hi Andrea Thanks for taking your time to leave a review. We appreciate your feedback, Kind regards John

Posted 8 years ago

“Very poor customer service, they cancelled my insurance as said they hadn't received my documents. When I provided them with the details of the email I sent containing all thid information they had requested they simply said oh yes we've got it we just hadn't moved it over. Extremely disappointing. When I was told my insurance wouldn't be cancelled i asked for written confirmation of this, just as they had provided telling me it was cancelled, I was told that this wasn't possible and I just had to wait and call back to confirm.”

Helpful Report

(Car Insurance) - Posted 8 years ago

“I wish I read this page before going with A choice these people cancelled after 4 months due to me changing address! They then tried making me take out a new policy and got all the calculations wrong! And after phone calls and waiting in line for hours on end I barely got an money back. Please avoid”

Helpful Report

Posted 8 years ago

“Shocking, just shocking. If you call someone you will have to wait hours to actually speak to someone and when you get through to someone the customer service is shocking.”

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Posted 8 years ago

“very vile”

Helpful Report

Posted 8 years ago

Premium Choice is rated 1.9 based on 124 reviews