The Shade Reviews

Name: The Shade
Address: 23 Milton Parade Malvern VIC 3144, ,, Malvern
Rating: 4.54

4.5 Rating 2,423 Reviews

88 %

of reviewers recommend The Shade

Company Reviews

Metrics

Info

4.5

Based on 2,423 reviews

Shipping & Delivery
Delivery Methods	Postal Service, Courier
Average Delivery Time	Within 5 Days
On-time Delivery	98%
Accurate And Undamaged Orders	100%
Customer Service
Communication Channels	Email, Live Chat
Queries Resolved In	6 - 12 Hours

About The Shade:

The Shade is Australia's leading home hair colour and hair care company. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

Visit Website

Email:

support@theshade.com.au

Location:

23 Milton Parade Malvern VIC 3144, ,
Malvern
3144

The Shade 5 star review on 13th October 2026

583

Anonymous

Anonymous // 01/01/2019

Filter: Rated 1 None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful

“I took advantage of the Shade Free Trial (paid $9 for postage still) - excited to try a 'natural' and 'sensitive' hair dying product. I did a patch test to check for allergies and had no irritation...however a couple of days later when I applied the product, the dermatitis on my face came up for the first time in years - I had a look at the ingredients on all the kit products including the barrier oil and shampoo and conditioner and was so disappointed to see 'parfum' and 'PEG' ingredients among other nasties. The worst part - the dye had absolutely NO effect on my hair - I followed the instructions to a tee (even leaving it on a little longer for a lighter result), and my hair colour (golden brown) did not change whatsoever!!! (Was supposed to go 'golden blonde'). Not even the tiniest bit lighter! :( Soooo so disappointed!! I wrote to this company and was simply told "Sorry you didn't get the results you had hoped for" - What about the results ADVERTISED? The cape also smells like extremely toxic plastic material. Not the natural non-toxic kit I was hoping for. However, having said that, I was pleasantly surprised by the fact my eyes didn't burn with ammonia and harsh chemicals like with most home dye kits. But I will definitely not be continuing with the subscription! $9 poorer, facial rash, and exactly the same coloured hair as before applying the dye.”

Helpful Report

Hi Amelia, the following is the email we sent you on January 2nd: Hi Amelia, Thanks for your email, and I’m sorry you didn’t get the result you were looking for. We have reduced the number of chemicals as much as we can, but unfortunately some are still needed in all products. Did you perform the allergy alert test (patch test) as we recommend? All of our products are imported from Europe which has extremely strict regulations. Once again, sorry you didn’t get the result you were looking for. Regards, Once again we are very sorry that you had a reaction. Unfortunately a very small number of people have reactions to chemicals found in hair colour. If you are looking for a hair dye with no chemicals whatsoever, I would suggest a henna product. We wish you all the best in the future! The Shade team

“The packaging and products in my package were beautiful however the colour that was matched with my hair was lighter then my actual hair and did absolutely nothing to my hair I'm so sad as was so happy to have found such a cleaver company”

Helpful Report

Hi Billy, sorry you didn't get the colour you were looking for. I have asked our colourist Camilla to contact you to help you out with a colour that will be right for you. Have a great day! The Shade team

“I had a horrendous allergic reaction to this dye in a way I’ve never had with any other product. Luckily I did a skin test before hand. 5 days later and my skin is still red and blistered and sore. I emailed the company with photos and had no response which was interesting. Disappointing experience and will obviously not be using the profit again.”

Helpful Report

The Shade is rated 4.5 based on 2,423 reviews