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The Shade Reviews

4.5 Rating 1,640 Reviews

87 %

of reviewers recommend The Shade

Company Reviews

4.5

Based on 1,640 reviews


Shipping & Delivery
Delivery Methods	Postal Service
Average Delivery Time	Within 5 Days
On-time Delivery	Greater than 89%
Accurate And Undamaged Orders	99%
Customer Service
Communication Channels	Email, Live Chat
Queries Resolved In	Under An Hour
Customer Service	4.4 out of 5

About The Shade:

The Shade is Australia's leading home hair colour and hair care company. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

Visit Website

Email:

support@theshade.com.au

Location:

23 Milton Parade Malvern VIC 3144, ,
Malvern
3144

The Shade 5 star review on 30th March 2024

The Shade 5 star review on 30th March 2024

The Shade 5 star review on 10th March 2024

The Shade 5 star review on 3rd March 2024

The Shade 5 star review on 2nd March 2024

The Shade 5 star review on 22nd February 2024

The Shade 4 star review on 21st February 2024

423

Anonymous

Anonymous // 01/01/2019

Filter: Rated 1 None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful

“Besides a rude assistant or whatever she was, hairdresser...I finally went back to my own hairdresser. She was horrified by the colour I was advised. I had green hair and it was very dry. This 'home kit' is overrated....and bot at all great. The colour faded quickly as well. You cannot beat a in salon expert nor treatment. The shade is just like your supermarket brand, even if they try to position themselves otherwise.”

“While it's left my hair silky soft and shiny - my naturally blond hair was also left a really gross shade of orange rather than the fresh shade of beige I was excited for. I'll have to stick with my expensive salon visits...”

Hi Emma, We have colourists available seven days a week, from 8am until 8pm, every day. They provide personalised one-on-one colouring advice to clients and they respond within three hours, sometimes within minutes, as many of our clients will know. They review photos and ensure that the colours they recommend are appropriate, achievable and will meet our clients colour goals. This is critical in selecting colours for significant colours changes such as going much lighter, because a common error is to either under or over-estimate the existing colour in the hair and therefore to miscalculate and incorrectly select a new colour. Our colour and developer combined can only lift uncoloured hair by two colour levels, so it is critical that the existing colour level is correctly assessed and that a colour is chosen which is within an achievable colour range. Unfortunately you did not seek advice and you selected a colour which is lighter than you should have. The colour could not lift enough, meaning it was too light for you. The orange/brassiness is because the orange/brassy pigments are the largest colour pigment molecules and they are the last to be lifted out in the lightening process. When they are visible it indicates that a colour which was too light for you was incorrectly selected. We do not have these colour outcomes when clients have obtained advice directly from our colourists, which is why we offer individual colourist advice, for free, for all our clients! The Shade team

“My experience was terrible. It started off well and I was a potential subscriber...I am by no means a hair expert and having gone to hairdressers as have had disasters at home in the past I asked some questions as I was advised to have 2 colour tubes to mix. The instructions I received were for one color and also for grays, so towo.sets of very different instructions and timeframes and nothing for duo colours. but no for two. When I asked the questions I was advised I was over complicating matters, there was no acknowledgement that I was right and my qstn warranted which they were and that the person _ Camilla providing guidanve was too busy and pretty much I had been wasting her time. Each time she answered me there were subtle digs at me for not understanding 'simple instructions yet the irony was that the written advice she finally gave me was no where to be written and different to what was advised for the general one tube pack. She made me feel very stupid and was insensitive to my questions even after I told her I was grateful for her advice and didn't want to be difficult or ignorant. I also.kept getting the standard response " then home dying is not for you"..extremely insensitive given the covid-19 isolation...As a result I will not be subscribing to a business that advertisedls they are happy to provide one on one advice yet makes you feel worthless, stupid and and wasting their time. Very disappointed at the insensitivity and lack of patience or understanding”

After our colourist Camilla provided five detailed, personalised, long emails, customising a colour blend and explaining the exact colouring instructions and process three times, the client wasn’t comfortable with home colouring and with understanding the instructions. I understand this is a stressful time for everyone in the community, our clients and our team too. It isn’t however, a valuable use of anyone’s time to repeat colouring directions more than four times. Our wonderful team is currently working day and night seven days a week to support all our wonderful clients, but there are limits to the attention that we can give to each individual. Providing five clear emails, together with detailed but easy to follow instructions, and all the accessories you would need in a home salon and an custom colour blend is a high level of customer service and support, but unfortunately we can’t always please everyone. The Shade team

“Unfortunately I have very sensitive skin and was highly allergic to this product. I forgot to cancel the subscription and now have an extra one I can't use.”

“Unfortunately this product didn’t work for me. I have really sensitive skin and thought because this product contains little chemicals it would be ok for me to use but it burnt my skin when I did the patch test .”

Sorry it didn't work out for you Arana; very glad you did the patch test first. Wishing you all the best!

“Not good and I found the experience stressful and costly trying to find my ideal shade... then advised to seek professional help, $50 down the drain and hair looks terrible”

“After going to hairdressers for the last 20 years and being disappointed so many times decided to start dying my hair myself and OMG this dye and colour are amazing. The colour is exactly same as it says and hair looks beautiful so you will have me as a client forever. No one believed it is a home job 😊”

The Shade 1 star review on 10th November 2019

“I have red hair and have trouble keeping the colour in the white regrowth. I'm sorry but even after using the pre-softening and following the instructions, the colour hardly took to my hair. Not for me. Thanks for the trial. The accessories are good.”

Hi Rosanne, I'm sorry you didn't get the result you were looking for. I would suggest that you contact one of our colourists at https://theshade.com.au/colourist/ for some personalised advice. The Shade

“Just tried this colour on trial. I am a redhead and have trouble keeping colour in the whites. Used the pre-softener and followed instructions but the colour hardly took to the roots at all. I haven't had this happen before. Usually the colour takes at first but washes out too quickly. This one just didn't work. Was really disappointed.”

Hello, I'm sorry you had issues with the colour. Please contact one of our colourists here who can give you some personalised advice: https://theshade.com.au/colourist/ The Shade team

“I got a color consult and provided pics to the stylists , as I was concerned of any warm orange disasters, I was assured my hair would not go orange. It did!, then I received more dye to cover it and it was worse! , I had to fork out 185 dollars at a salon to try to cover this up and ended out with a dark color I hate.now I have to spend the same amount to try to get my original color back. It turned orange because of the developer no fault of my own according to my hairdressers. Very unhappy . Didn't get a refund or any compensation. My hair is my beauty and your company took that away from me.”

Hi Kristina, you told us after you coloured, and I'm quoting you "..my roots turned out a little hot but I think I left the dye on them a little long ops!". It's important to follow the processing times exactly. The Shade team

“Hi we have used this colour twice and has had virtually no effect on the hair colour. I think we will cancel and go to the salon. 😢 Does this look like golden ash blonde?”

Hi Tiffany, I'm sorry you have a darker than expected colour results. I suggest you contact one of our colourists who can give you personalised advice. Please go to this link: https://theshade.com.au/colourist/ In the meantime, please have a look at these article which could be useful to you: https://theshade.com.au/colouring/my-colour-result-is-darker-than-i-expected-why/ https://theshade.com.au/blogs/how-hair-porosity-affects-hair-colour/ https://theshade.com.au/colouring/colouring-and-damage-hair/ I hope this helps! The Shade team

“I chose this product for my husband who has found other products make him itch. Unfortunately this one, despite supposedly being free of nasties has proved no different leaving his scalp quite red raw. Looks like he'll just have to go grey naturally and like it!”

Hi Janet, I'm sorry that the hair colour didn't work out for your husband. Our products is free from Ammonia, PPD, Parabens, Phthalates, and Gluten which are the main irritants. It seems your husband might have had a reaction to another ingredient in the colour. Did he perform a patch (allergy alert) test as per the instructions in the box?

“Shabby shabby customer service. After proving allergic to this product I emailed asking for help in cancelling my subscription. Got no reply. Shade takes more money and sends me a product that I have already advised I am allergic to. But apparently it is all my fault and they will keep the money all the same. These people are dishonest and arrogant. I am still fighting. Keep away.”

Dear Jane, sorry to hear that you experienced an allergic to our product. We do advise a patch or sensitivity test for this reason - there are quite a few different ingredients in the colour products, and whilst our colour is free of ammonia and PPD, there may be another ingredient in our colour which you are sensitive too. We did reply within 12 hours to your initial email. Sorry if we missed the mark. Wishing you the best.

“Can't use it unhappy did patch test huge rash .”

Hi Debra, So sorry that you had a reaction to one of the ingredients in our colour, but I'm so glad you did the patch test. Thanks for trying The Shade, and once again we've very sorry that it didn't work out for you. Wishing you all the very best! The Shade Team

“I took advantage of the Shade Free Trial (paid $9 for postage still) - excited to try a 'natural' and 'sensitive' hair dying product. I did a patch test to check for allergies and had no irritation...however a couple of days later when I applied the product, the dermatitis on my face came up for the first time in years - I had a look at the ingredients on all the kit products including the barrier oil and shampoo and conditioner and was so disappointed to see 'parfum' and 'PEG' ingredients among other nasties. The worst part - the dye had absolutely NO effect on my hair - I followed the instructions to a tee (even leaving it on a little longer for a lighter result), and my hair colour (golden brown) did not change whatsoever!!! (Was supposed to go 'golden blonde'). Not even the tiniest bit lighter! :( Soooo so disappointed!! I wrote to this company and was simply told "Sorry you didn't get the results you had hoped for" - What about the results ADVERTISED? The cape also smells like extremely toxic plastic material. Not the natural non-toxic kit I was hoping for. However, having said that, I was pleasantly surprised by the fact my eyes didn't burn with ammonia and harsh chemicals like with most home dye kits. But I will definitely not be continuing with the subscription! $9 poorer, facial rash, and exactly the same coloured hair as before applying the dye.”

Hi Amelia, the following is the email we sent you on January 2nd: Hi Amelia, Thanks for your email, and I’m sorry you didn’t get the result you were looking for. We have reduced the number of chemicals as much as we can, but unfortunately some are still needed in all products. Did you perform the allergy alert test (patch test) as we recommend? All of our products are imported from Europe which has extremely strict regulations. Once again, sorry you didn’t get the result you were looking for. Regards, Once again we are very sorry that you had a reaction. Unfortunately a very small number of people have reactions to chemicals found in hair colour. If you are looking for a hair dye with no chemicals whatsoever, I would suggest a henna product. We wish you all the best in the future! The Shade team

“The packaging and products in my package were beautiful however the colour that was matched with my hair was lighter then my actual hair and did absolutely nothing to my hair I'm so sad as was so happy to have found such a cleaver company”

Hi Billy, sorry you didn't get the colour you were looking for. I have asked our colourist Camilla to contact you to help you out with a colour that will be right for you. Have a great day! The Shade team

“I had a horrendous allergic reaction to this dye in a way I’ve never had with any other product. Luckily I did a skin test before hand. 5 days later and my skin is still red and blistered and sore. I emailed the company with photos and had no response which was interesting. Disappointing experience and will obviously not be using the profit again.”

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The Shade is rated 4.5 based on 1,640 reviews