The Shade Reviews

Name: The Shade
Address: 23 Milton Parade Malvern VIC 3144, ,, Malvern
Rating: 4.52

4.5 Rating 1,937 Reviews

87 %

of reviewers recommend The Shade

Company Reviews

Metrics

Info

4.5

Based on 1,937 reviews

Shipping & Delivery
Delivery Methods	Postal Service
Average Delivery Time	Within 5 Days
On-time Delivery	Greater than 92%
Accurate And Undamaged Orders	99%
Customer Service
Communication Channels	Email, Live Chat, Telephone
Queries Resolved In	Under An Hour
Customer Service	4.4 out of 5

About The Shade:

The Shade is Australia's leading home hair colour and hair care company. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

Visit Website

Email:

support@theshade.com.au

Location:

23 Milton Parade Malvern VIC 3144, ,
Malvern
3144

The Shade 5 star review on 30th April 2025

Debbie B

The Shade 5 star review on 23rd April 2025

Wiley S

The Shade 5 star review on 20th April 2025

Carmen B

The Shade 5 star review on 18th April 2025

Lynda S

540

Anonymous

Anonymous // 01/01/2019

Filter: Rated 1 None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful

“After going to hairdressers for the last 20 years and being disappointed so many times decided to start dying my hair myself and OMG this dye and colour are amazing. The colour is exactly same as it says and hair looks beautiful so you will have me as a client forever. No one believed it is a home job 😊”

The Shade 1 star review on 10th November 2019

Helpful Report

“I have red hair and have trouble keeping the colour in the white regrowth. I'm sorry but even after using the pre-softening and following the instructions, the colour hardly took to my hair. Not for me. Thanks for the trial. The accessories are good.”

Helpful Report

Hi Rosanne, I'm sorry you didn't get the result you were looking for. I would suggest that you contact one of our colourists at https://theshade.com.au/colourist/ for some personalised advice. The Shade

“Just tried this colour on trial. I am a redhead and have trouble keeping colour in the whites. Used the pre-softener and followed instructions but the colour hardly took to the roots at all. I haven't had this happen before. Usually the colour takes at first but washes out too quickly. This one just didn't work. Was really disappointed.”

Helpful Report

Hello, I'm sorry you had issues with the colour. Please contact one of our colourists here who can give you some personalised advice: https://theshade.com.au/colourist/ The Shade team

“I got a color consult and provided pics to the stylists , as I was concerned of any warm orange disasters, I was assured my hair would not go orange. It did!, then I received more dye to cover it and it was worse! , I had to fork out 185 dollars at a salon to try to cover this up and ended out with a dark color I hate.now I have to spend the same amount to try to get my original color back. It turned orange because of the developer no fault of my own according to my hairdressers. Very unhappy . Didn't get a refund or any compensation. My hair is my beauty and your company took that away from me.”

Helpful Report

Hi Kristina, you told us after you coloured, and I'm quoting you "..my roots turned out a little hot but I think I left the dye on them a little long ops!". It's important to follow the processing times exactly. The Shade team

“Hi we have used this colour twice and has had virtually no effect on the hair colour. I think we will cancel and go to the salon. 😢 Does this look like golden ash blonde?”

Helpful Report

Hi Tiffany, I'm sorry you have a darker than expected colour results. I suggest you contact one of our colourists who can give you personalised advice. Please go to this link: https://theshade.com.au/colourist/ In the meantime, please have a look at these article which could be useful to you: https://theshade.com.au/colouring/my-colour-result-is-darker-than-i-expected-why/ https://theshade.com.au/blogs/how-hair-porosity-affects-hair-colour/ https://theshade.com.au/colouring/colouring-and-damage-hair/ I hope this helps! The Shade team

“I chose this product for my husband who has found other products make him itch. Unfortunately this one, despite supposedly being free of nasties has proved no different leaving his scalp quite red raw. Looks like he'll just have to go grey naturally and like it!”

Helpful Report

Hi Janet, I'm sorry that the hair colour didn't work out for your husband. Our products is free from Ammonia, PPD, Parabens, Phthalates, and Gluten which are the main irritants. It seems your husband might have had a reaction to another ingredient in the colour. Did he perform a patch (allergy alert) test as per the instructions in the box?

“Shabby shabby customer service. After proving allergic to this product I emailed asking for help in cancelling my subscription. Got no reply. Shade takes more money and sends me a product that I have already advised I am allergic to. But apparently it is all my fault and they will keep the money all the same. These people are dishonest and arrogant. I am still fighting. Keep away.”

Helpful Report

Dear Jane, sorry to hear that you experienced an allergic to our product. We do advise a patch or sensitivity test for this reason - there are quite a few different ingredients in the colour products, and whilst our colour is free of ammonia and PPD, there may be another ingredient in our colour which you are sensitive too. We did reply within 12 hours to your initial email. Sorry if we missed the mark. Wishing you the best.

“Can't use it unhappy did patch test huge rash .”

Helpful Report

Hi Debra, So sorry that you had a reaction to one of the ingredients in our colour, but I'm so glad you did the patch test. Thanks for trying The Shade, and once again we've very sorry that it didn't work out for you. Wishing you all the very best! The Shade Team

“I took advantage of the Shade Free Trial (paid $9 for postage still) - excited to try a 'natural' and 'sensitive' hair dying product. I did a patch test to check for allergies and had no irritation...however a couple of days later when I applied the product, the dermatitis on my face came up for the first time in years - I had a look at the ingredients on all the kit products including the barrier oil and shampoo and conditioner and was so disappointed to see 'parfum' and 'PEG' ingredients among other nasties. The worst part - the dye had absolutely NO effect on my hair - I followed the instructions to a tee (even leaving it on a little longer for a lighter result), and my hair colour (golden brown) did not change whatsoever!!! (Was supposed to go 'golden blonde'). Not even the tiniest bit lighter! :( Soooo so disappointed!! I wrote to this company and was simply told "Sorry you didn't get the results you had hoped for" - What about the results ADVERTISED? The cape also smells like extremely toxic plastic material. Not the natural non-toxic kit I was hoping for. However, having said that, I was pleasantly surprised by the fact my eyes didn't burn with ammonia and harsh chemicals like with most home dye kits. But I will definitely not be continuing with the subscription! $9 poorer, facial rash, and exactly the same coloured hair as before applying the dye.”

Helpful Report

Hi Amelia, the following is the email we sent you on January 2nd: Hi Amelia, Thanks for your email, and I’m sorry you didn’t get the result you were looking for. We have reduced the number of chemicals as much as we can, but unfortunately some are still needed in all products. Did you perform the allergy alert test (patch test) as we recommend? All of our products are imported from Europe which has extremely strict regulations. Once again, sorry you didn’t get the result you were looking for. Regards, Once again we are very sorry that you had a reaction. Unfortunately a very small number of people have reactions to chemicals found in hair colour. If you are looking for a hair dye with no chemicals whatsoever, I would suggest a henna product. We wish you all the best in the future! The Shade team

“The packaging and products in my package were beautiful however the colour that was matched with my hair was lighter then my actual hair and did absolutely nothing to my hair I'm so sad as was so happy to have found such a cleaver company”

Helpful Report

Hi Billy, sorry you didn't get the colour you were looking for. I have asked our colourist Camilla to contact you to help you out with a colour that will be right for you. Have a great day! The Shade team

“I had a horrendous allergic reaction to this dye in a way I’ve never had with any other product. Luckily I did a skin test before hand. 5 days later and my skin is still red and blistered and sore. I emailed the company with photos and had no response which was interesting. Disappointing experience and will obviously not be using the profit again.”

Helpful Report

The Shade is rated 4.5 based on 1,937 reviews