The Shade Reviews

Name: The Shade
Address: 23 Milton Parade Malvern VIC 3144, ,, Malvern
Rating: 4.54

4.5 Rating 2,123 Reviews

88 %

of reviewers recommend The Shade

Company Reviews

Metrics

Info

4.5

Based on 2,123 reviews

Shipping & Delivery
Delivery Methods	Postal Service
Average Delivery Time	Within 5 Days
On-time Delivery	Greater than 93%
Accurate And Undamaged Orders	98%
Customer Service
Communication Channels	Email, Live Chat, Telephone
Queries Resolved In	Under An Hour
Customer Service	4.5 out of 5

About The Shade:

The Shade is Australia's leading home hair colour and hair care company. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

Visit Website

Email:

support@theshade.com.au

Location:

23 Milton Parade Malvern VIC 3144, ,
Malvern
3144

The Shade 5 star review on 27th October 2025

573

Anonymous

Anonymous // 01/01/2019

Sort by: Most Recent Most Recent Highest Rated Filter: None None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful

“The colour quality is really good! It does dry my hair out a bit but I would expect that being 61 😊 So much better than supermarket products. So glad I found you guys x”

Helpful Report

“I love the advice given my the colourist. I decided to try demi permanent, as sick of the marked line when greys showing through. Love the results. Mixed the dark mahogany with some light ash brown I am trying to use up. Loved the results! Thanks!”

The Shade 5 star review on 1st March 2025

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“Would be great if more conditioner Noticed getting smaller the size of it . And have very long hair”

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“Loving the selection of hair colours! Semi and Demi colours wash out as they say, great way to not break the bank. Can't wait for my next colour day!”

The Shade 4 star review on 26th February 2025

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“When my allergy specialist told me I was allergic to PPD and I should stop colouring my hair, I thought it was game over. The Shade has made it possible for me to keep a lovely auburn shade without any reaction at all. Thank you !!!”

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“I have coloured my hair for years at home and in salon. What I love about this product (Veneto 901 Lightest Ash Blonde as recommended by Camilla) is that it doesn't have that strong ammonia smell and the shampoo and conditioner left my hair feeling and smelling great after it was all washed off. I am very happy with this product and colour and will be a regular user. Thank you The Shade”

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“Said it would cover greys didn’t do anything with them!”

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Hi Danielle, Lack of grey coverage usually occurs with porous hair, when the hair cuticles don't open to allow the colour to penetrate. If you wanted to boost grey coverage, then I would suggest that you add some heat to your roots for 2-5 minutes with your hairdryer while the colour is processing, which will help soften and lift the cuticle on your greys, which helps the colour enter to be deposited within the hair too. Pop a shower cap on your head after you have added some heat during the colouring process too, as this will help retain heat and soften and lift the cuticles of the hair which will then allow the colour pigments to enter to be permanently deposited within the hair. The above approach has been effective on even the most stubborn greys, and I am confident that it will work for you as well. If you can contact Support at support@theshade.com.au we can send you a free Colour Kit so you can try this technique. I hope this helps! The Shade team

“Absolutely love the whole idea of The Shade. Having colour delivered to my door in a regular timeframe is a game changer. I love the initial kit with the cape, bowl, clips, brush etc. Such a great idea - I wish I’d thought of it. Especially impressed by the communication and reply to queries.”

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“I have found my product. I have been colouring my hair for many years. As my daughter is a hairdresser and keeps me looking modern with her skills. I recently tried “the shade” products and my goodness. Such a beautiful product. My hair is glossy. Greys are perfectly covered. So after trialling my first purchase. I have signed up for my colours to be sent on a permanent basic. I am delighted and excited to know I’m covered”

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“Really loved this product! Dark Beige was perfect to even out my brassy tones and old blonde regrowth. Smelt great, not too strong. Will use again”

The Shade 5 star review on 23rd February 2025

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“Ive been getting hair dye from the shade for about a year. Love how simple the subscription is to set up (or pause), and the fact the products don’t have nasty ingredients in compared to other hair dye brands. The start up kit is great. Love the dye mixer & brush. The apron was a good idea but the part that has the velcro is uncomfortable to put on and leaves red marks on my chest as it is very scratchy. The hair colour i get is meant to be a cool darkest brown, but in the sunlight or warm indoor lighting my hair has a reddish tinge. Not what i want. So I’m unsure how “cool” this darkest brown colour actually is. But in normal indoor light (LED lighting) it looks how it should.”

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“Took the recommendation of the colourist and it did not work. I still have a dark band of colour through the second third of my hair which I was trying to eliminate, as well as hot roots. The gloves provided were very hard to work with.”

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Hi Felicity, Sorry you didn't get the result you were looking for. Please contact our colourist team again who can recommend a more intensive method to assist you with your colour banding issue. I hope this helps! The Shade team

“Beautiful colour with long stay”

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“Very pleased with The Shade. I purchased colour (brown) for my very grey roots and toner (ash brown) for my highlighted ends. I was initially nervous at touching up at home, but I’m extremely happy with the results and have saved myself hundreds of dollars! Product directions are easy to follow and I especially loved the cape that comes with the starter pack.”

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“I loved the easiness of using this product. I love the colour but the and result was not what I expected. The roots went orange so I now have to redo them with more product but I found the smell very nice. I however didn’t receive any of the oil used to protect the ends so maybe the ends may not have frizzed as much not sure.”

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“So happy with how my hair turned out. I saved a huge amount from not having to go to the hairdressers.”

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“Turned my hair orange when I was supposed to go ash blonde Will not buy again”

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Hi Hollie, I'm sorry you didn't get the result you are looking for. Please see this blog: https://theshade.com.au/i-coloured-my-hair-blonde-and-it-went-orange-whats-going-on/ The best thing would be to contact one of our colourists who would be happy to assist. They can be contacted here: https://theshade.com.au/colourist/ The questions you answer here will be sent to one of our colourists who will then have all the information to offer you personalised advice. There is also an opportunity to upload a photo(s) and ask specific questions. I hope this helps!

“Fantastic products Easy to use Great results Quick delivery”

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“Love the convenience of colouring my hair at home with non toxic products. The Shade Kits are an all in one with everything needed for at home colour. Managing subscriptions is handy and can be changed as needed. Thank you The Shade!”

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“Very easy to apply and plenty of product to cover my shoulder length hair. I have ALOT of grey, about 90%, so I was very happy with the coverage of my grey hair! So pleased to have found a natural product that works for me and I don't have to resort back to harsh chemicals or a costly visit to the hairdresser.”

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The Shade is rated 4.5 based on 2,123 reviews