The Shade Reviews

Name: The Shade
Address: 23 Milton Parade Malvern VIC 3144, ,, Malvern
Rating: 4.54

4.5 Rating 2,123 Reviews

88 %

of reviewers recommend The Shade

Company Reviews

Metrics

Info

4.5

Based on 2,123 reviews

Shipping & Delivery
Delivery Methods	Postal Service
Average Delivery Time	Within 5 Days
On-time Delivery	Greater than 93%
Accurate And Undamaged Orders	98%
Customer Service
Communication Channels	Email, Live Chat, Telephone
Queries Resolved In	Under An Hour
Customer Service	4.5 out of 5

About The Shade:

The Shade is Australia's leading home hair colour and hair care company. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

Visit Website

Email:

support@theshade.com.au

Location:

23 Milton Parade Malvern VIC 3144, ,
Malvern
3144

The Shade 5 star review on 27th October 2025

573

Anonymous

Anonymous // 01/01/2019

Sort by: Most Recent Most Recent Highest Rated Filter: None None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful

“At 51, I obviously have a little sprinkle of glitter coming through. I was sick and tired of paying a small fortune to cover them. I discovered The Shade after it popped up on my Facebook feed. It is one of the best things I have purchased for my hair. Covers the glitter, my hair is soft and shiny. I can now touch up at home, I don’t have to spend hundreds to look fab! And I have some time back as well, can apply to my roots, go about my household chores then rinse it off, no more leaving the house and spending hours at the salon!!!! Highly recommend The Shade, I’m an extremely happy customer and will be a regular!!!!! Thank you for coming into my life!! My hair and wallet thank you too!!!!”

Helpful Report

“I tried out this kit as my hairdresser was on holiday & I genuinely won’t be going back! The colour was spot on and absolutely no itchy feeling while it’s in or afterwards. Super simple and plenty of instructions. Bonus that it’s more natural than the dyes from the salon!”

Helpful Report

“My hair was dull and dry from years of blonde. Now it's softer, shiny, vibrant and WOW! I love this product, it smells great, its easy to use, and I don't need to spend hours in the salon.”

The Shade 5 star review on 1st February 2025

Helpful Report

“Very happy with my first purchase! I needed my roots done and wanted to lower the maintenance cost of colouring my hair. So so happy with how the colour has blended in and toned the colour I already have.”

The Shade 5 star review on 30th January 2025

Helpful Report

“I recently used The Trento-ash brown hair colour and was happy with the result-it provided great coverage and left my hair feeling soft and healthy. However, I was expecting a more ash tone. After a few washes, I noticed that the copper tones became more visible rather than the ash colour I was hoping for. Overall, it's a high-quality product, but I would love if the ash tones lasted longer.”

Helpful Report

“I purchased this product following recommendations from a friend. I did the quiz and chose my shade. The result ended up being darker than I expected, but the overall result was good. The kit I received was missing the stain remover satchet though, which was disappointing. I suggest you state on the advertisement that you need to psosess a dye brush as this is not included in the kit.”

Helpful Report

“Love my new hair colour especially after it was over bleached by a hairdresser back in october. I used light blonde and ash blonde combo after the suggestion from a colourist. I'm in love with this new colour and will be ordering again.🩷”

The Shade 5 star review on 27th January 2025

Helpful Report

“It's amazing to get a product and service like this online. The gloss in my hair is great, compared to what most good hairdressers had used on me. To get a virtual colour consultation and extra help when needed, advice on a duo, and some after care shampoo and conditioner - I am a convert and told many people about this.”

The Shade 5 star review on 25th January 2025

Helpful Report

“Excellent product, colour is spot on. Won’t spend another dollar at a salon.”

Helpful Report

“Amazing colour! I tried the semi permanent and could not be happier. Feels and looks salon quality, for the price of a box dye! What a great product. Try it, you won't be disappointed.”

Helpful Report

“It’s a great colour and doesn’t have any red tones in it like a lot of the colours do.”

Helpful Report

“Loved using the shade. Beautiful packaging, easy ordering and delivery and fabulous colour! Came with everything I needed! Very happy and I will continue to use!”

The Shade 5 star review on 18th January 2025

Helpful Report

“Everything arrived carefully packed. All items were correct. All my grey hair were covered. No nasty smell. Leaves hair shiny and natural. I chose the light brown .”

The Shade 5 star review on 15th January 2025

Helpful Report

“Hair feels incredible! I have naturally dark blonde hair with grown out blonde highlights. A bit darker than expected but it's only a semi permanent so not a problem. I wanted to darken my grown out blonde highlights and give a more even look. Mixed 50:50 - 8.1 (Ash Blonde) : 8.2 (Beige Blonde)”

The Shade 5 star review on 13th January 2025

Helpful Report

“It turned my hair to orange. Not happy”

Helpful Report

Hi Jennifer, I'm sorry you didn't get the colour result you were looking for. I can see that you didn't complete our Online Colour Consultation, or contact one of our colourists for advice before purchasing. Had you contacted us, we certainly wouldn't have recommended the colour you chose. An orange/brassy result will be seen when you lighten your hair by too many levels. Please contact one of our colourist here who can assist you in correcting your colour: https://theshade.com.au/colourist/ I hope this helps!

“Easy to use and great fragrance. I purchased the application kit too, very easy and clean application. Ist time user and will purchase again. Love it!”

The Shade 5 star review on 12th January 2025

Helpful Report

“The process was easy and the kit was fantastic. The colour was too dark, so I will have to go for a lighter option next time. Otherwise quite happy with the whole process.”

The Shade 4 star review on 12th January 2025

Helpful Report

“Love, Love, Love this product. Value for money non-toxic hair treatment without the chemical hazards. Easy to use (could do with better gloves) and no guilt sink clean-up. I highly recommend this product.”

Helpful Report

“My colour is an equal mix of 6.1 and 5.1 with 27 volume developer. I absolutely love it and it covers my greys really well. My only wish would be to know more easily when you have half a tube of colour!”

Helpful Report

“I ordered light blond and my hair is red not happy I tried emailing your company it came back to me not a valid email. I wish not to get my next order being billed January 12. Thank you Debra Zuliani”

Helpful Report

Hi Debra, I have just checked your order, and you ordered Torino 8.3 Golden Blonde which is a warm-based colour. A warm result is expected when Torino is used. As it seems you ordered the incorrect colour, please contact us at support@theshade.com.au and we would be happy to send you out a replacement Colour Kit. Regards, Marco The Shade

The Shade is rated 4.5 based on 2,123 reviews