The Shade Reviews

Name: The Shade
Address: 23 Milton Parade Malvern VIC 3144, ,, Malvern
Rating: 4.54

4.5 Rating 2,123 Reviews

88 %

of reviewers recommend The Shade

Company Reviews

Metrics

Info

4.5

Based on 2,123 reviews

Shipping & Delivery
Delivery Methods	Postal Service
Average Delivery Time	Within 5 Days
On-time Delivery	Greater than 93%
Accurate And Undamaged Orders	98%
Customer Service
Communication Channels	Email, Live Chat, Telephone
Queries Resolved In	Under An Hour
Customer Service	4.5 out of 5

About The Shade:

The Shade is Australia's leading home hair colour and hair care company. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

Visit Website

Email:

support@theshade.com.au

Location:

23 Milton Parade Malvern VIC 3144, ,
Malvern
3144

The Shade 5 star review on 27th October 2025

573

Anonymous

Anonymous // 01/01/2019

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“It was so scary doing my own hair! However I was so happy with the end result that I brought more to do my 2 daughter’s hair. I’m super happy with this product!! Unfortunately the cost of 3 of us visiting the hairdresser is far too much so I am super happy to have found ‘The Shade’ as it is now affordable to have gorgeous hair!!”

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“great shade, just the colour i was after - however there is colour run with every wash but grey coverage is good”

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“I was a bit nervous to use this as I had used hairdressers for my colour for a long time. But the advice was perfect including colours and application technique. I have over 50% grey and I am brunette and the coverage was great. Will definitely use again and recommend to my friends!”

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“Cant rate it yet you ran out of something and said you would send me something else in the mail and nothing has come yet ..”

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“Hi cannot review my shade colour as yet as I’m hoping to before Christmas I will let you know when I do. Thank you Isabell”

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“I wanted to try the shade (dark brown) hair colour because I was experiencing a really itchy scalp from the one my hairdresser was using on me. What I found was that it wasn't causing any itching or discomfort whilst being applied or the day's following. So far so good, and I'm really happy with the grey coverage also.”

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“Welcoming message, easy to use, great product - my hair looks great and feels great. I just couldnt see my order history to ensure I order the correct product again.”

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“I’m 62 years old and have long red hair and for the life of me I haven’t been able to find a colour that matches what I wanted , it’s either to dark or to light , I decided to try shade after I’d been looking for awhile and I wasn’t disappointed at all , it was a perfect match to the colour they said it would be , also there is no nasty smells and my hair felt amazing after I’d finish . Thank you all for this perfect product 🥰”

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“Love the colour, so easy to use, the gloves could be a little bit bigger, but other than that, very happy with the results, covered my greys perfectly, I have another lot of colour, as I purchased 2 lots, but as soon as I run out, will purchase more from the shade in the future.”

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“Love the colour options available. A very natural looking product that stays vibrant. Easy ordering process and reliable delivery.”

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“I was hesitant to do my own colour … but this was so easy! I’m really happy with the product and will be a return customer :)”

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“I can't use ppd dyes anymore due to allergic reactions so i am happy to have found The Shade. I have maybe 15 - 20% grey hair and ordered Bellagio. It came out as a beautiful very deep, dark, chocolatey brown. Good coverage and easy to apply.”

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“Great colour choice. I prefer to tone my blonded hair myself rather than have a hairdresser do it..that way I get to choose the colour. I selected lightest beige and lightest ash to try. Have applied the lightest beige. Gives a nice soft colour. I like cool blonde shades so these 2 shades will work for me. Service has been good so have already ordered more to have on hand to do again when it needs it. My hairdresser adds $80 to the bill for toning. Do it yourself..so so easy”

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“Absolutely love this product. I use dark ash blonde. A gentle on the scalp hair dye. I am 72.”

The Shade 5 star review on 26th November 2024

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“Let me start with the packaging- it’s elegant and comes with clear instructions on the product. The product itself is excellent- it does not have the usual strong odour other brands have- it’s reassuring to use an organic product that doesn’t harm your hair. And the result is just WoW! I will definitely buy again.”

Helpful Report

“Wow wow wow ... I have been trying for over a year to get a lighter hair colour, to soften my facial features. Unfortunately, this was never achieved through actual hair salons. I emailed our extremely patient and helpful colourist, who took the time to actually hear exactly what I was trying to achieve and recommended, firstly a bleach wash (easy clear instructions) which I was petrified to do (but nothing to lose) as my original colour aged me. I was able to then recolour with advice from colourist of suggested colour, and OH LA LA!! exactly what I was after it is perfect. I'm now a permanent customer setting up a mirror in the bathroom to see the back of my head to colour ... yippee 🙏🌷”

The Shade 5 star review on 25th November 2024

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“Really happy, colour is great and no nasty smell, will be buying again”

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“I love The Shade hair colour application. I found them online. I knew what shade I liked, but uploaded my photo for the Colourist expert to help me get the right duo blend also the right developer to cover emerging grey hairs. I am thankful for their advice and took the plunge to ordered the two colours suggested to blend. It was very easy to blend and apply. Really happy with the results!”

The Shade 5 star review on 24th November 2024

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“Lovely colour however greys were not covered adequately and were visible again after 1 wash.”

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Hi Nicole, I'm sorry you didn't get the result you wanted. It is quite unusual to not achieve grey coverage using the 27 vol developer that you used, as that is specifically formulated to cover resistant greys. In our experience, lack of grey coverage using the 27 vol developer occasionally occurs if the hair is quite porous or damaged, when the hair can not adequately absorb the colour or hold the colour, leading to colour leakage and rapid colour fade. Our colourists are happy to share some approaches which can reduce the porosity of your hair, so please contact them directly if you would like information about reducing hair porosity and colour fade. They can be contacted here: https://theshade.com.au/colourist/ Best Regards, Craig Ford CEO - The Shade

“The Shade is certainly a much better product than any you can pick up in the supermarket. It is less harsh and my hair feels normal straight away. I really like the conditioner that comes with the pack, not so much the shampoo.”

Helpful Report

The Shade is rated 4.5 based on 2,123 reviews