The Shade Reviews

Name: The Shade
Address: 23 Milton Parade Malvern VIC 3144, ,, Malvern
Rating: 4.53

4.5 Rating 2,124 Reviews

88 %

of reviewers recommend The Shade

Company Reviews

Metrics

Info

4.5

Based on 2,124 reviews

Shipping & Delivery
Delivery Methods	Postal Service
Average Delivery Time	Within 5 Days
On-time Delivery	Greater than 93%
Accurate And Undamaged Orders	98%
Customer Service
Communication Channels	Email, Live Chat, Telephone
Queries Resolved In	Under An Hour
Customer Service	4.5 out of 5

About The Shade:

The Shade is Australia's leading home hair colour and hair care company. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

Visit Website

Email:

support@theshade.com.au

Location:

23 Milton Parade Malvern VIC 3144, ,
Malvern
3144

The Shade 5 star review on 27th October 2025

573

Anonymous

Anonymous // 01/01/2019

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“The Shade is certainly a much better product than any you can pick up in the supermarket. It is less harsh and my hair feels normal straight away. I really like the conditioner that comes with the pack, not so much the shampoo.”

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“I have previously had my hair coloured at the hairdresser, it was very time consuming and due to the cost of living I couldn’t afford it. So I tried a few other colours to cover up my greys that were coming through but I found it wasn’t lasting, and had the overpowering ammonia smell. Then I found the shade, I like the many different shades available. It came very quickly. I put it in my hair that evening, there’s a nice scent to it. The kit came with everything needed to do the colour, even a mixing bowl. The instructions were easy to follow and it completely covered all grey. Im very happy with my purchase & will continue with this colour.”

The Shade 5 star review on 20th November 2024

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“The Shade is the perfect way to keep my grey roots at bay. The subscription ensures I receive my colour just in time, and I have gotten the hang of just colouring my roots, giving me a lovely brown colour. After a few washes, the colour lightens slightly, giving me accidental highlights, which even my hairdresser compliments me on! Looks professional for a fraction of the cost. I recommend it to everyone 😉”

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“First time using Palermo copper golden blonde. I'm a natural redhead and have recently gone back to my natural colour using a hairdresser then box dye. I found the box dye gave me 'hot roots' so wanted to try The Shade to see if I could find a colour that didn't have the same reaction. Alas I did get hot roots (which is a more vivid version of the colour) at the roots where I have some whites especially around the face. I did however, after some exhaustive research pre-emptively buy a toner over the counter which was a mousse and not a purple one. I applied it re the instructions with the lovely applicator brush twice and viola! NO MORE HOT ROOTS!! The colour is now rich, multi tonal, and gorgeous and I've received compliments. I've even fessed up to my stylist that I've taken this route with my hair. She was ok about it and maybe relieved to know I hadn't gone elsewhere as I cut it myself also using a method I came across on youTube. Super happy, saving a bomb $$ wise and I'll be re-ordering pronto!”

The Shade 5 star review on 17th November 2024

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“I had damaged hair from being blonde for many years. Using The Shade dark ash blond/light ash brown I have now a beautiful rich colour using the gentle colours from The Shade. My hair is gradually getting back to a healthy condition. The Shade service is great and only takes a few days to get to Perth. I am in love😀”

The Shade 5 star review on 16th November 2024

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“Best smelling hair colour I have ever used. Even purported gentle salon hair colours would make my scalp sore, The Shade does not. Great end result while saving money.”

The Shade 5 star review on 14th November 2024

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“Very happy with results used 8 + 7.43 taking out 1 teaspoon of the 8 and putting in 1 teaspoon of the 7.43 on colour removed hair. It did come out slightly darker than wanted but I’m still very happy”

The Shade 5 star review on 13th November 2024

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“I LOVE LOVE the shade, it provides reliable results that are even, I’ve previously had problems with other colours clinging to my roots. The expertise of the colour specialists is second to none, they were so accessible and helpful. I won’t be using anything else now. I recently coloured my hair for my son’s year 12 formal, very happy with the results! ❤️”

The Shade 5 star review on 12th November 2024

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“Really dissappointed with this product tbh. I loved the colour intitally - was just what I was after.. but it has faded very fast, more like a semi permanent dye.”

Helpful Report

Hi Genevieve, I'm sorry you didn't get the result you wanted. Rapid colour fade is unusual but can be seen when the colour wasn't absorbed sufficiently during the colour application process. This can happen when hair is either quite porous or damaged, when the hair can not adequately absorb the colour or hold the colour, leading to colour leakage and rapid colour fade. Our colourists are happy to share some approaches which can reduce the porosity of your hair, so please contact them directly if you would like information about reducing hair porosity and colour fade. They can be contacted here: https://theshade.com.au/colourist/ Best Regards, Craig Ford CEO - The Shade

“Beautiful product. I love these colours and definitely last longer than any other home hair colour that I have used in the past.”

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“Loved the colour and the coverage over my grey hair areas was great. I had no irritation like I had with other hair dyes. Also I bought 2 dyes thinking I wouldn't have enough with just the one as my hair is thick and past my shoulders but I had more than enough with just one lot of hair dye. Wish I could buy more of the shampoo and conditioner. I will upload a photo when I redo my hair as it's been 3 weeks since I dyed it.”

Helpful Report

“Love 'The Shade' I'm so happy with the results I got on my first experience. There were no overwhelming smells, eye irritation, or burning like I got from other brands. The Shade is now my new go-to for colouring. I absolutely love the depth of colour I achieved. I can't wait to try another!”

The Shade 5 star review on 3rd November 2024

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“Excellent colour and dye, wonderful subscription service also. One less thing to worry about!”

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“I have been using Shade for years now. Their products are fabulous and I would not change for any other products.⭐️⭐️⭐️⭐️⭐️”

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“Love how easy it is to colour my hair at home. Because there are no harsh chemicals my hair always feels healthy. It's also great that I can get every month delivered to my home”

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“I was surprised to find the results of the ash blonde toner to be an unexpected light brown but it turns out I love it! The color is gorgeous and I may continue using it as my color routine! I love being able to do this at home.”

The Shade 4 star review on 25th October 2024

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“The colour has again dyed my roots orange, I don’t think the instructions are accurate for everyone because the dye didn’t list as it should”

Helpful Report

Dear Talara, I'm sorry you didn't get the result you were looking for. Please see the following article regarding hot roots: https://theshade.com.au/how-to-avoid-hot-roots/ We have an online colour consultation and we offer personalised colourist advice which I can see that you didn't use. Our colourist team can be contacted here if you would like some advise: https://theshade.com.au/colourist/ I hope this helps!

“I have been allergic to hair dye for now 17 years. After the extensive research, i finally decided to try Shade hairdye, as i was not ready yet to embrace my grey hair. Wow, and what a revelation, it did not give me a terrible each, blisters, redness and swelling of scalp. I am so happy i found The Shade hair dye range. Strongly recommend to people with a previous history or allergy. You need to try it.”

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“Fantastic colours blends perfectly with my tricky natural colour and no smell no itchy head perfection!”

The Shade 5 star review on 22nd October 2024

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“Your always sceptical about trying new products especially hair products, but my cousins wife told me about the Shade and left a great review and I decided to try it, I don’t have time to sit in a salon for hours so this worked great for me & it was easy to applicate and do it at home by myself. Got so many compliments on my new hair & I love the colour. HIGHLY RECOMMEND!”

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The Shade is rated 4.5 based on 2,124 reviews