The Shade Reviews

Name: The Shade
Address: 23 Milton Parade Malvern VIC 3144, ,, Malvern
Rating: 4.53

4.5 Rating 2,124 Reviews

88 %

of reviewers recommend The Shade

Company Reviews

Metrics

Info

4.5

Based on 2,124 reviews

Shipping & Delivery
Delivery Methods	Postal Service
Average Delivery Time	Within 5 Days
On-time Delivery	Greater than 93%
Accurate And Undamaged Orders	98%
Customer Service
Communication Channels	Email, Live Chat, Telephone
Queries Resolved In	Under An Hour
Customer Service	4.5 out of 5

About The Shade:

The Shade is Australia's leading home hair colour and hair care company. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

Visit Website

Email:

support@theshade.com.au

Location:

23 Milton Parade Malvern VIC 3144, ,
Malvern
3144

The Shade 5 star review on 27th October 2025

573

Anonymous

Anonymous // 01/01/2019

Sort by: Most Recent Most Recent Highest Rated Filter: None None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful

“Great product and all equipment was great. I wish that you could buy smaller packs of the colours for touch ups.”

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“The colour wasn't too bad but my hair hasn't felt great since using. I previously used shampoo and conditioner bars and have had to change to something intensely moisturising and my hair is no longer shiny.”

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“Absolutely love the product So cheap and great dye”

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“Great product Blonde came out a lot darker than I expected but worked well and a lot cheaper than a trip to the hair dressers. Would purchase again”

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“I absolutely love this product! Colour is fantastic Colourist advice was excellent), easy to use, quick delivery and most importantly covered my greys without yellowing my hair. Will definitely be purchasing again.”

The Shade 5 star review on 16th October 2024

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“Love love this product. My hair looks and feels amazing. The colour is exactly as promised.❤️❤️”

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“This is a brilliant service, they are well priced, reliable and very well informed. If you aren't sure what your colour type is then these guys will help you. I have changed my coour around a few times and have been happy with all of them. The product is excellent quality and the results are beautiful.”

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“They The shade and so easy to use. The expert advice match my hair colour perfectly!”

The Shade 5 star review on 13th October 2024

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“The shade is awesome. I love it. I’ve been using it for a couple of years. Love the service, I don’t have to think about it. Easy application, great products. Great results.”

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“Love, love, love The Shade. Been using The Shade for close to a year after years and years off cheap/toxic boxed dyes and can honestly say I’ve seen such a huge improvement in my hair. I will never go back, subscription for life 🩷”

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“Order arrived without any issues. Impressed with the kit and the overall colour, my hair was so soft and shiny after using the conditioner. I was comparing the colour to see how long it lasted verus my usual off the shelf box colour. To be honest it hasn't lasted any longer. I will however order one shade darker as I think initally the colour was great be it faded too light a colour. To be continued......”

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“I am new to hair colour as i started few white hair showing in my temple area only so i tried any random colour from coles and chemist warehouse to get rid of white hair but i am getting up puffed up face in few hours and it stayed on my face almost 48 hr and 2 weeks on medication my whole face swallowed like big ballon and my lyf first bad experience i should do the patch test but i didn’t …..thought about only going to use on my white hair but hair still stayed white and ending up big ballon face anyway.. i started looking wht was the reason and finding other alternatives then i came across Shade i wanted to try because i don’t wanted to look old in my 31 yr age due to my hair anyway shade kit came to home and i tried patch test and waited for fully 3 days there was no redness and any sort of issue..today i tried on my hair just in 35 min my hair coloured without having any sort of itchy and allergies thats my honest opinion who is like me looking for best option just try one time and see how u go .. you won’t regret 10star”

The Shade 5 star review on 10th October 2024

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“I always buy this colour (darkest Brown). Its long lasting, has great coverage and always makes my hair shiny and soft. I didn't have many greys, but it covered them up really well.”

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“Amazing service which helped me pick the perfect colour , as I had previous highlights I was growing out. Fabulous product hair looks so good will continue to purchase.”

The Shade 5 star review on 8th October 2024

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“I seriously love this website! The colours, everything. It’s so quick and easy to do your own hair at home. Being able to speak to a colourist when you need and it gets shipped right to your door as often as you want. I’ll never go to a salon again at this rate!”

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“Mixed 2 colours, 8.1 Ash Blonde & 901 Lightest Ash Blonde, very happy with the result.”

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“Very impressed. Colour and developer was a thick creamy consistency so did not drip everywhere. Grey coverage perfect. Colour so bright and glossy. My hair feels soft and manageable, not dry as with previous hair dyes. Looking forward to see how long colour stays vibrant. Very happy with this product.”

The Shade 5 star review on 6th October 2024

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“I just wanted to say a massive thank you to Camilla for your help and colourist advice for my hair colour. Over the past 12months (for reasons unknown) previous at home hair colours were coming out uneven, often patchy and clinging to certain areas of my hair, not just the roots. A couple of months ago I had my hair coloured by a hair dresser, in an attempt to have an all over colour (successfully) done by a professional, but had the exact same thing happen. It made me realise that it wasn't my technique or even colour/brand etc. but my hair. After emailing Camilla and using her suggestion I made my first purchase with The Shade and coloured my hair. I am so happy with the result! The colour is just what I was after and it appears even, something that has eluded me for over 12months! I will not use another colour system again! Due to the shortness of my hair I was able to use only half which means I can get two colours from one purchase! I have my sons year 12 formal coming up and was dreading what to do with my hair. I'm so glad I discovered The Shade which has given me confidence back (in now having multi-coloured hair- unintentionally). My hair is a little damaged from previous lightening (which was done after the issues of my inconsistent colouring, so isn't to blame for that) so now I will focus on trying to get it much healthier.”

The Shade 5 star review on 3rd October 2024

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“Colour was beautiful, I don’t like that you have to apply to dry hair I don’t feel like it distributes as well on dry hair but overall the colour was really nice and lasted! No irritation or itch or bad smell was very easy to use x”

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“Love this product, does what it advertises and some. I get lots of compliments. I've been letting everyone I come in contact with who asks about my hair know who THE SHADE is, alot of people haven't heard of your company yet in New Zealand.”

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The Shade is rated 4.5 based on 2,124 reviews