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The Shade Reviews

4.5 Rating 2,309 Reviews
88 %
of reviewers recommend The Shade
4.5
Based on 2,309 reviews
Shipping & Delivery
Delivery Methods
Postal Service
Average Delivery Time
Within 5 Days
On-time Delivery
98%
Accurate And Undamaged Orders
100%
Customer Service
Communication Channels
Email, Live Chat
Queries Resolved In
6 - 12 Hours
Read The Shade Reviews

About The Shade:

The Shade is Australia's leading home hair colour and hair care company. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

Visit Website

Email:

support@theshade.com.au

Location:

23 Milton Parade Malvern VIC 3144, ,
Malvern
3144

The Shade 5 star review on 23rd June 2026
Leyna C
The Shade 5 star review on 22nd June 2026
JADE L
The Shade 5 star review on 22nd June 2026
JADE L
The Shade 5 star review on 21st December 2025
Deon D
The Shade 5 star review on 21st December 2025
Deon D
The Shade 5 star review on 8th December 2025
Charlotte L
The Shade 5 star review on 8th December 2025
Amanda B
579
Anonymous
Anonymous  // 01/01/2019
Love colouring with all my gear, which keeps me and my hair tidy and manageable. Love my new colour too!
Helpful Report
Loved the salon accessories and process. First colour was too dark, they were very helpful and gave me advice to correct that and also to pre-soften which I do now and which finally gets me excellent, lasting grey coverage. Thanks!
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This product is amazing, The color is so lush and my hair is ridiculously soft and shiny. My greys are completely covered. The coloring cape, mat and other accessories just make life so much easier too!! Thanks for such a great product!
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Love it!!
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Colourist helped me colour correct my way towards my 'hair goal'. Love the feel and finish and cool tools!
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Love the beautiful colour result. Bit more to do with the accessories, but I will keep it up because it is what my colourist does in my expensive salon and I think they will make it easier to do root touch-ups only (did full length colour the first time).
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They've thought of everything. Can't believe everything I got in the free trial, and really happy with my colour result. I can't use products with PPD but I didnt have a reaction to this so I am a very happy customer!
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Love it. Thick not runny. Hubby happy with no fumes and with my new colour.
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I have never coloured using professional tools before. This was a step up for me after years of home colouring. Loved using the cape, clips, mat and brush. No harsh smell, no itch, very soft shiny hair and my exact preferred hair colour, so there's no going back for me. Love my new colour and looking forward to my next Colour Kit delivery!
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After using your colour my hair is the softest and shiniest it has been in ten years! Got very good advice on colour selection and grey coverage with excellent results. My sister did my colour using all the accessories, which was fun and I am delighted with the colour results!
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First colour wasnt the best choice (my choice!) for me, and a very kind lady at The Shade explained the unwanted warmth and better colour choices for me and shipped me free replacement colour to try - and it's perfect! Thank you for helping and I'm sticking with The Shade! Love it!
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Really nice quality colour, and loved the colouring accessories. Didn't love the barrier oil, but just wont use it next time. Might chat to the colourist and change my colour next time - my friend said they are very helpful, so I'll see what they say...
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Never had a home colouring experience like this before! Felt like a real pro using the brush. clips and cape, and I like that I am avoiding ammonia and PPD, and my colour!
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Love it! Thick, not runny, no awful fumes and I mentioned I was concerned about grey coverage and they suggested pre-softening for my tough greys, which I had never done before. They sent extra product for that and it worked really well! Thank you!
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Easy to follow ordering. Instructions were good. Colour was nice, but I'll change it next time because I want to go darker. Hair felt healthy and not dry afterwards and no itchiness. Conditioner is amazing!!
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I am allergic to PPD so I am very happy to have found this product! The service and packaging is very nice. I asked for advice about colours, a colourist gave me some fresh ideas, and now I love my colour result! Thank you! The Shade is a keeper!!
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I really liked the process and loved that the kit had everything in it. The salon tools are great and very professional - it wasn't difficult and I love the bench mat! Colour results were very good too. No nasty smell, hair isn't dry. Very happy!
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Definitely will be using this colour again. I got some very helpful advice from the colourist/support to help me with my difficult greys, and it worked very well. Really happy with the colour and service!
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I have been colouring my hair for years now and I have never had such luxurious hair! Even the ends are not dry, the colour lasts forever and I get fabulous comments even from hairdressers! Thank you The Shade
The Shade 5 star review on 31st March 2019 The Shade 5 star review on 31st March 2019
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Very nice service, very nice colour, very convenient for people who are allergic to PPD like me!
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The Shade is rated 4.5 based on 2,309 reviews