The Shade Reviews

Name: The Shade
Address: 23 Milton Parade Malvern VIC 3144, ,, Malvern
Rating: 4.53

4.5 Rating 2,130 Reviews

88 %

of reviewers recommend The Shade

Company Reviews

Metrics

Info

4.5

Based on 2,130 reviews

Shipping & Delivery
Delivery Methods	Postal Service
Average Delivery Time	Within 5 Days
On-time Delivery	Greater than 93%
Accurate And Undamaged Orders	98%
Customer Service
Communication Channels	Email, Live Chat, Telephone
Queries Resolved In	Under An Hour
Customer Service	4.5 out of 5

About The Shade:

The Shade is Australia's leading home hair colour and hair care company. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

Visit Website

Email:

support@theshade.com.au

Location:

23 Milton Parade Malvern VIC 3144, ,
Malvern
3144

The Shade 5 star review on 27th October 2025

571

Anonymous

Anonymous // 01/01/2019

Sort by: Most Recent Most Recent Highest Rated Filter: None None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful

“Healthier hair My hair looks and feels so much healthier. You can get a subscription for extra long hair for an additional $10.00 which costs less than my normal hair dye packets in the shops. The kit comes in two sections. You get that beautiful little square box with all the products in and a little bag with all the utensils. The kit contains the following items: – Permanent colour (I had dark brown / Black) – Developer – Barrier oil – Colour Protection Shampoo – Colour Protection Conditioner – Hair Colour Remover (great wipes to get off stuck on colour around the ears) – Gloves The bag contains everything you need for an at home colour without the mess: – Tint brush – Tint bowl – Colour proof cape – Colour proof bench mat – 4 x sectioning clips These are all in black and look very sleek and stylish. It felt like I was working in a salon when preparing the products. Firstly I got ready by setting up my area. Putting down the mat and putting the cape on (I’d recommend mixing the colour before putting the cape on). I then mixed the developer and colour into the bowl with the tiny brush. It had a slight smell but nothing like other hair products I’ve used that tend to have that over powering ammonia smell. It was a nice thick cream so easy to apply. I sectioned my hair into four segments using the clips. I then applied the barrier oil around my ears and forehead to prevent colour staining on my skin. I found the little sachet easy to use and the oil had a pleasant scent. Then I started working on my hair each section at a time. I first started on the roots and pasted the colour in and then moved to coating the hair. With the tint brush I found this really easy to use. Much more than when I use a squirt bottle to apply and using gloves to apply. After letting the colour develop I then used the wipes to get the hair colour off where I had gotten some on my neck and ears. The colour matched very well to my natural colour and covered my greys. I really liked the shampoo and conditioner. Left my hair feeling soft. I jumped in the shower so it was very easy to wash out. My hair looked and felt fantastic. It felt healthy and shiny. What I like about the shade is that they are a Melbourne based company (their colours are from Italy though), which means they’d have to adhere to Australian strict standards for quality and products. Ammonia free is such a bonus as it’s a smell I cannot stand. Any Tips?: Prepare everything before putting the cape and gloves on. Have a pair of scissors handy for opening the products with gloves if you’re unco like me Ideal For…: Anyone wanting to colour their hair without the potent smell”

Helpful Report

“A luxe hair colouring kit This is a great little hair colouring kit, definitely a cut above the standard supermarket offerings. I was selected as part of the trial team, and chose the second darkest shade, Natural black brown. When the kit arrived, I was impressed with the accessories that were sent along with the colouring kit – A bowl and application brush, hair sectioning clips, front fastening shoulder cape and plastic mat to catch spills were included, all packaged in a nifty little drawstring bag. The kit itself arrived in a neat black cardboard box, which has quite a luxury look to it. The product itself was very simple to use, your standard ‘mix developer and colourant together and apply’ scenario. I experienced no irritation from this colourant and the colour itself is beautiful, a true neutral black/brown, without a hint of orange/red undertone to it. I’ve marked it down by one star from a perfect review for two reasons – I struggled to do my entire head of hair with one kit (I do however, have long hair) and it has taken a couple of washes for the excess dye to be completely gone, without runoff. Otherwise, an excellent product! Any Tips?: If you have long hair, you’re probably going to want two kits 🙂 Ideal For…: People who love getting their colour on, but like to do it themselves!”

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“Absolutely perfect colour.No overpowering smell,no stinging scalp,the colour is exactly what I'd been hoping for and I can guarantee I will never touch a box dye again.”

The Shade 5 star review on 17th November 2018

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Hi Stephanie, thanks for your kind words and photo! We are thrilled that you are enjoying The Shade!

“Great Product!”

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“The colour really helped with restoring shine to my hair. Thank you so much!”

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“I am officially in love with this product! Simple and so easy to use, it doesn’t smell at all chemical-y, goes on easily and did not make my head burn or itch. The package you get is so generous with all the bits you can reuse. And the end result? AMAZING!! The colour is absolutely spot on, exactly what I wanted. It has depth and highlights instead of one flat colour. The shampoo and conditioner is fabulous also, left my hair manageable without being too soft and my hair was significantly less frizzy than it normally is after a supermarket box colour. Will definitely be using this product again!”

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“So happy with my colour. Easy experience, beautiful result. No brassiness in this blonde – yay!!”

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“My hair feels soft, looks shiny and I LOVE the colour. The accessories make it easier to apply the colour just where you want it, especially for root touch-ups and keep my bathroom clean. Sometimes colouring can make my head itch, but I’m itch-free and loving my beautiful colour. I’m a big fan! Thank you!”

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“Complete Grey Coverage – Your Hair Salon In A Bag! Loved having the chance to trial this product. Thank you BH. I selected my hair colour by going to theshade.com,au and I had an online colour consultation where I could select from 27 colours. Apart from the hair colour kit in a lovely box you also get a hair salon in a bag. Everything you could possibly need to colour your hair like a professional at home. I colour my hair (the re growths) once every 6 weeks at home. I loved the resusable cape which i’ll be using again. The hair clips, were too big for my fine hair, It’s a bit fiddly as there are more steps then your usual quick mix hair colour at home. Though the salon results were great and worth the effort. Ammonia and PPD Free. Contains Argan oil, Aloe vera and ginseng. I expected a strong smell but there wasn’t. It was quite pleasant and inviting. Very relaxing aroma. The results were a high lovely shine, soft silky hair and the coverage was absolutely impressive. I left it on for the extra 10mins for stubborn greys. It exceeded my expectations. I definatley be using it again. The colour came out darker than expected though i’m sure after a few washes it will blend and look a little lighter like some home colours do that i’m used to. It was a delight to use, no strong smell, i actually dyed my hair in my lounge room. End results also gave my hair a thicker look as I have fine hair. Looked healthier and I couldn’t stop touching my silky feel and look hair. It was an absolute pleasure in trialing this product. Every woman who dyes their hair whether at the salon or at home should try this. You’ll never look back. I was highly impressed. 10/10! Any Tips?: Great for sensitive scalps. Make sure if any colour goes onto your skin that you wipe it straight off with the colour remover sachet provided before your skin gets discoloured Ideal For…: salon results in the privacy of your own home. For any woman who dye their hair”

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“I love how soft my hair feels. The products all smelt divine too! it's a very gentle product (it didn't burn my scalp like other brands)!”

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“Beautiful colour and an excellent kit. I used the Catania (Lightest beige blonde) on my naturally dark blonde hair that had been dyed a rose gold previously. The colour came out beautiful and cool toned with fabulous shine. Would highly recommend The Shine :)”

The Shade 5 star review on 16th November 2018

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“The hair dye regained the moisture in my hair and the color also suits me really well! Will definitely try this product again in the future.”

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“Really loving my new shade! It is such a delight to have everything you need in the kit to do your hair and much more than I ever expected. It was so easy, fast, and mess free. I will never go back to the salon and sit there for hours only to be disappointed $200 later, or buy a packet mix full of chemicals from the supermarket ever again! Oh and they matched my favourite hair colour perfectly :)”

The Shade 5 star review on 15th November 2018

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“I really appreciate your customer service, tools, videos, emails, etc, but I did not get a good result from the dye. I followed the instructions to the letter but the end colour was very dark and red - almost a cherry burgundy on my hair and it’s not flattering (I had golden brown which I was hoping would not end up red). Also I had a lot of fallout - my hair is really thin since dying earlier this week and I seem to have lost my curl - not a good result. I’ve already booked an appt with my hairdresser to see if they can recolour and cut it in a way that will mitigate some of the damage so it’s going to cost me a lot to try and fix! This is not the first time I’ve dyed my hair at home and I did a patch test that had no reaction, but this is definitely the worst result I’ve ever had. I really was hopeful with so much support that this would be a better product.”

Helpful Report

Hi Maggie, We are sorry to hear that you didn't get the colour result you were after. The final colour result is affected by your original colour and the colour tones within your hair. Golden brown does have warm reflect within it and if you lighten your hair the lightening process can reveal red undertones within your hair colour. Did you lighten your hair significantly? What was your colour level and tone before colouring? Our colour doesn't make your hair thinner. The colouring process actually makes the hair a little thicker during the process of depositing the colour pigments in the hair. Your hairdresser will use a cool toned colour to counteract the warm/reddish reflect which should neutralize the unwanted warm colour effect.

“Loved the rich colour and how healthy and shiny my hair looked. Easy to apply and rinse out. Love it!”

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“This was a great product.. no nasty smell and very easy to use with all the equipment i needed.! I felt confident i was not killing my hair like other dyes!”

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“I have normal, frizzy, tired, middle aged hair - normally I colour at home with known products and they don't cover the grey very well, lack shine and seem a bit monotone and flat. The Shade however! I tried mahogany brown on clean hair washed 2 days ago, and the grey cover is outstanding! There is tone, shine and bounce - without any extra work or product, it's already more curly bouncy than frizz and the colour is so rich! 5 thumbs up from me.”

The Shade 5 star review on 11th November 2018

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“Great to use, comes with everything you need to get started. Gives great shine and colour.”

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“Firstly navigating the website of The Shade was pleasant and easy. I loved the colour consultant to help pick a gorgeous colour. Bellagio - darkest brown was colour I selected. Once my package arrived only a few days later I excitedly opened it up to find a very slick and smart looking little box along with a small black bag. The kit looks great. I like that you get absolutely everything you need. The cape covered great. Also to find a barrier oil and also a colour removal wipe instantly gave me ease knowing I would get a much better colouring experience. The Shade colouring kit looks and feels that it is very professional and upmarket unlike cheap supermarket brands. The mixture spreads surprising well through very thick and long hair. The brush is a good size for application. The hook on end of the brush is great for helping with sectioning hair. There is no chemically smell at all. No over powering perfumes either. I felt No heat or itching on my scalp at all at any stage. I ordered an extra dye for long hair. There was a really good amount within the 2 dyes, there was actually dye left over which never happens with other kits. The dye is not heavy feeling whilst in your hair. The dye did not stain my scalp which I find happens in supermarket kits so I was surprised to notice this. Washing the dye out was easy. The shampoo and conditioner provided has left my hair feeling amazingly soft and light. Unfortunately after leaving the dye on 45 minutes it only covered approximately 90-95% of my grey hair completely. I feel maybe if the mixture was on my hair longer then the 45 minutes it may have achieved 100% My only thought with the kit was that the type of glove almost cheapened the kit. Possibly better fitting gloves would be great but otherwise I love everything about The Shade hair colour kit. I can’t wait to try another colour.”

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“I love this product ! Not only is it amazing quality , it comes with some very handy items! It’s absolutely amazing , I’ll be back ! 5 stars”

The Shade 5 star review on 7th November 2018

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The Shade is rated 4.5 based on 2,130 reviews