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The Shade Reviews

4.5 Rating 2,165 Reviews
88 %
of reviewers recommend The Shade
4.5
Based on 2,165 reviews
Shipping & Delivery
Delivery Methods
Postal Service
Average Delivery Time
Within 5 Days
On-time Delivery
Greater than 92%
Accurate And Undamaged Orders
98%
Customer Service
Communication Channels
Email, Live Chat, Telephone
Queries Resolved In
Under An Hour
Customer Service
4.5 out of 5
Read The Shade Reviews

About The Shade:

The Shade is Australia's leading home hair colour and hair care company. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

Visit Website

Email:

support@theshade.com.au

Location:

23 Milton Parade Malvern VIC 3144, ,
Malvern
3144

The Shade 5 star review on 21st December 2025
Deon D
The Shade 5 star review on 21st December 2025
Deon D
The Shade 5 star review on 8th December 2025
Charlotte L
The Shade 5 star review on 8th December 2025
Amanda B
The Shade 5 star review on 13th November 2025
Elise H
The Shade 5 star review on 27th October 2025
Jenny D
The Shade 5 star review on 20th October 2025
Michelle C
576
Anonymous
Anonymous  // 01/01/2019
I love the smell and colour however after 2 weeks I find that the colour has more or less faded after a few washs and I don't even wash my hair everyday so in this regard it is disappointing. Comparing this to other brands, I'm afraid I won't be re-purchasing it. Also, I don't why but my hair became rather dry and frizzy after each wash which requires a signifcant amount of argan oil so sadly I won't be re-purchasing it. Thank you for the kit - that piece was a great idea and I like it a lot!
Helpful Report
Very Happy With The Product, I Ordered Two Tubes Of Colour And Developer As My Hair Is Quite Thick But To My Suprise I Only Had To Use One. The Colour Turned Out Beautiful, With A Beautiful Shine To It. Will Most Definitely Use Again
The Shade 5 star review on 27th November 2018 The Shade 5 star review on 27th November 2018 The Shade 5 star review on 27th November 2018 The Shade 5 star review on 27th November 2018
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Great product easy to use. Awesome color and coverage of grey hair.
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Once I've coloured my hair feels silky soft and lightweight. Much much MUCH better than other brands!
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It doesn't smell bad, the directions are easy to follow. My hair looked completely natural. TOTALLY WORTH IT!
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My hair is super soft with no greys peeking through. It even smells lovely. When I'm outside it just shines and looks so natural. I love it!
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I love the IDEA of The Shade, but the experience wasn't fantastic. First of all, the packaging was great and the little at-home kit with the brush and bowl are made well. Unfortunately, the barrier oil smelled awful; I didn't even put it on and decided to use some moisturiser instead. The hair dye itself was fine and the colour came out nice. I had a bit of staining around my hairline, so I went to use the dye remover wipe. Wowza! Big mistake. It felt like my skin was burning, and I had to wash it off straight away. Overall, this system might work well for those who aren't as conscientious about the chemicals they put on their skin (it is hair dye, after all), but I won't be using it again. It seems like a total waste to buy the whole kit when I will only be using the colour cream.
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The color stays on longer than others and covers grey better than any I've tried. It's less expensive and does a better job all together. Plus I do like the color as it fades away!
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This was my first time coloring my hair at home but everything was easy. The products were neatly labeled and everything was in the benchmat! I recommend this to anyone who wants soft, beautifully colored hair.
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My hair color is amazing and feels incredible too and it was so easy to do! The entire process was very easy from ordering to amazing hair color. Thank you The Shade for this amazing experience. I am one happy customer!
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The Shade kit was easy to use and left my my hair feeling soft. Very happy the outcome of the colour
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The colour was great, loved it. But the dye itself leaves colouration on any top you wear for at least 2-3 washes. Don't wear anything white.
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The color covered grey better, made my hair shinier, and was just the right shade! I honestly didn't expect the results to be any better than my usual brand, but it definitely is. I am impressed, unexpectedly so, but impressed.
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The packaging was so cute! They add lots of personal touches which i found fab. The instructions were very easy to follow for a beginner. The colour itself is fab exactly what i needed and my hair looks very healthy,natural and doesnt look box dyed at all. Overall super impressed!!
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I cannot tell you how impressed I am with the product, the packaging, the directions...everything is top notch and I look forward to not having to rely on my increasingly frequent salon visits for expert coloring...try it, you'll LOVE it.
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I am so happy i gave it a try, the results are AMAZING! I love the shine and all over coverage!!! love love love it!!!!
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It has amazing gray coverage, easy to follow instructions and even smells great! I normally smell like chemicals for a few days after coloring my hair, but not with this product...I love it. I also love the packaging.
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I was pleasantly surprised and extremely pleased with the result. The instructions were great to follow and I had a lot of compliments about the colour when it was done, so many Thanks for a great product, great packaging and great colour x
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So happy with the results! no itch, no burn, no staining. The color is great. I really like it!
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The whole process was so simple and user friendly. I love the ease of the product and most of all I love how it makes my hair look and feel. Thank you The Shade!
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The Shade is rated 4.5 based on 2,165 reviews