The Shade Reviews

Name: The Shade
Address: 23 Milton Parade Malvern VIC 3144, ,, Malvern
Rating: 4.54

4.5 Rating 2,423 Reviews

88 %

of reviewers recommend The Shade

Company Reviews

Metrics

Info

4.5

Based on 2,423 reviews

Shipping & Delivery
Delivery Methods	Postal Service, Courier
Average Delivery Time	Within 5 Days
On-time Delivery	98%
Accurate And Undamaged Orders	100%
Customer Service
Communication Channels	Email, Live Chat
Queries Resolved In	6 - 12 Hours

About The Shade:

The Shade is Australia's leading home hair colour and hair care company. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

Visit Website

Email:

support@theshade.com.au

Location:

23 Milton Parade Malvern VIC 3144, ,
Malvern
3144

The Shade 5 star review on 13th October 2026

583

Anonymous

Anonymous // 01/01/2019

Filter: Rated 5 None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful

“I ordered the larger kit as my hair is quite long. Turns out I didn’t need to! I was pleasantly surprised at the quality! My hair feels absolutely amazing!”

The Shade 5 star review on 25th March 2020

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“It took me a few trails to get the right shade colour for me but after that, the product is just perfect for my needs. My hair is left healthy after the colouring and the colour lasts for at least 6 weeks in intensity. Love this product and definately worth a try xxxx”

Helpful Report

“Smooth, creamy colour. I have thick, coarse, curly hair with about 20% greys. I ordered an extra developer as a pre-treatment for grey hair and extra colour but ended up only using one tube of colour. The dye, despite being rich and thick, covered all my hair and then some ( I usually have to use 2 tubes of Supermarket Dye) I received a full kit, cape, gloves, barrier oil and remover and opted for Deep Mahogany Brown as my natural hair colour is black. The end product is beautiful and is not flat, neither is it too dark. My hair came out soft with a beautiful sheen of plum. Will definitely continue to use.”

The Shade 5 star review on 18th March 2020

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“well to say I'm happy is an understatement! i have never dyed my own hair; I was one of those people that would spend whatever she had to for healthy, well-coloured, and well looked after hair. But I loathe sitting in a salon for 3 hours to colour my greys and treat my hair and I really didn't love spending $300 every 6 weeks. Now that I have tried The Shade once, I'm a complete convert and brand evangelist! I am telling anyone who will listen (and even those who don't want to) about my experience with this product. I'm obsessed! It ticks all the boxes; easy to use, perfect customer service, no animal testing, vegan, no odour, gentle on my hair and very affordable! Thank you to the team at The Shade!! And I even just contacted your colourist via your website and have a new more-fitting shade on its way in my next subscription delivery. I couldn't be more excited or happier with a subscription service- well done! 5 Stars!!!!!”

The Shade 5 star review on 17th March 2020

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“I had my hairdresser apply The Shade to my roots last week and both she and Iwere pleasantly surprised at the outcome. The colour was lovely, covered well and my scalp (normally sensitive) felt fine afterwards. I'mhoping the coverage will last my usual 6 weeks but so far very happy.”

Helpful Report

“I'm extremely impressed, no bad smells, no stinging. Colour is exactly the pictures show. Fragrance is lovely. Very, very happy with your product.”

The Shade 5 star review on 13th March 2020

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“This product is the best ever. I have been going to hairdressers all my life and I am nearly 60 but last year I thought this is the last time you will ruin my hair and after investigating found this product. No one can believe I do it myself and looks amazing. I use the Mahoney brown all over then every month just the brown No 5 for the regrowth I am saving a fortune and my hair looks amazing so no more hairdresser for me 😊😊😊”

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“Very helpful tools kit for coloring hair”

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“The Shade is a great service! I really like the equipment that can be reused each time, reducing waste, and the fact that I don’t have to absorb so many chemicals to cover my greys. I find the coverage and staying power of The Shade colours excellent. I’ve also managed to transition to lighter and darker shades without a weird “two tone” look. Recommend!”

Helpful Report

“I just wanted to email with feedback regarding my hair colour. I received it so quickly and couldn’t wait to try it out. Firstly, the smell was great - not at all ‘chemically’ like a lot of colours. Secondly, using the developer before putting the actual colour in definitely helped with my greys. Thirdly, it was so easy to put in my hair - I was thinking it would be a long and tedious process and it was far from it! Lastly, the colour is AMAZING! Absolutely love, love, love, LOVE it! I also love that I don’t have to think about it now and in 5 weeks it’ll just arrive in my letterbox - how amazingly easy!”

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“I am very pleased to do this review! I developed an irritation on my scalp for dyeing my grey hair for many years and I struggled to find hair colour that won’t irritate my scalp. This is a total game changer for me because not only my scalp is not irritated anymore I can now also not wash my hair longer! And how easy to change your subscription, very user friendly! One of the many happy customers here!”

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“Great colour and so easy to use. Highly recommend”

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“Fast delivery. Product easy to use. Very little drip. Fantastic results. Very rich colour with excellent grey coverage - better than the chemically laced stuff. I'm going to be a regular now. I used the brown-black colour with great results. Highly recommend. Best hair colouring product I've ever used.”

The Shade 5 star review on 22nd February 2020

Helpful Report

Thanks so much Marcia, thrilled that you got a good result with The Shade x

“This product is amazing, it's just like a salon colour for a fraction of the price. The process of choosing a colour is very easy & my chosen colour was perfect. Unlike chemist colours, my hair felt so soft afterwards & smelt great too!”

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“Beautiful colour, dyed the hair well.”

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“It’s very good but I think I will get a dark brown next timev”

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“I went from a dark brown to a light ash blond and love the results”

The Shade 5 star review on 11th February 2020

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“I have now enjoyed The Shade home colouring product four times and can say it is beautiful! I love the broad selection of colours (I have found the one I love for now!), love that it colours, and keeps coloured, my scattered greys, and that the subscription rolls over. My scalp also doesn’t sting anymore when the dye is applied, which of course I always found very irritating and worrying with my old hair dyes. This brand is a winner and I highly recommend it!”

Helpful Report

Thanks for your kind words Elisa, so glad you like it! The Shade team

“Goes on easily ,plenty of product supplied , really great coverage especially on hard to colour grey absolute value for money . Im definitely sold on it ! Also hair doesnt feel dried out and tortured after use”

Helpful Report

Thanks so much Gina, so happy you like The Shade! The Shade team

“Loved the results, my hair is healthier with shine and a nice even colour. Easy instructions and the whole process was easier than box colours. The colour didn’t leak when my hair was wet over the coming days (something I’ve experienced with red hair constantly). So very impressed!! Only downside was the brush handle snapped the first time I used it.”

Helpful Report

Thanks for your photo and kind words Carly. Thrilled that you are happy with the result. Your hair looks great! Sorry about the brush; I'll put another one in the mail for you. The Shade team

The Shade is rated 4.5 based on 2,423 reviews