The Shade Reviews

Name: The Shade
Address: 23 Milton Parade Malvern VIC 3144, ,, Malvern
Rating: 4.53

4.5 Rating 2,067 Reviews

88 %

of reviewers recommend The Shade

Company Reviews

Metrics

Info

4.5

Based on 2,067 reviews

Shipping & Delivery
Delivery Methods	Postal Service
Average Delivery Time	Within 5 Days
On-time Delivery	Greater than 92%
Accurate And Undamaged Orders	98%
Customer Service
Communication Channels	Email, Live Chat, Telephone
Queries Resolved In	Under An Hour
Customer Service	4.5 out of 5

About The Shade:

The Shade is Australia's leading home hair colour and hair care company. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

Visit Website

Email:

support@theshade.com.au

Location:

23 Milton Parade Malvern VIC 3144, ,
Malvern
3144

The Shade 5 star review on 27th August 2025

561

Anonymous

Anonymous // 01/01/2019

Filter: Rated 5 None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful

“There’s a lot to like about this product. It’s quite obvious that they’ve really thought about the issues with home hair dyes and have tried to make it a better experience. And overall they achieved just that. The online colour matching system is super easy to use. It took me through a few key questions and popped out some recommendations to suit. My natural hair colour is a mousy, mid-brown, with a sprinkle of greys, that I tend to darken to a chocolate brown, so I went with “Deep, Golden Brown”. The colour itself provided full coverage, covered the greys and was richly toned. The accessory kit had all the bits you need for home colouring. In contrast, they get extra points for their cape. OMG. I loved it! It’s a durable material, covered my shoulders without tying up my arms and was comfortable around my neck. It is definitely worth getting the accessories kit just for the cape. The dye itself had a lovely floral fragrance, and without the usual ammonia and whatnot, it was gentle on the nose and eyes. I only needed a small amount of the shampoo, but the conditioner seemed a little light on for my liking, so I was happy to have plenty of it. Do you need to try this product over what’s available at the chemist/supermarket? Absolutely. I really love the coverage and depth of the colour, and I certainly wouldn’t mind trying a few other colours myself. Any Tips?: Even if you have accessories (clips and mixing bowl), I would recommend getting their kit just for the cape – it really is that good. Ideal For…: Anyone who dyes their hair at home and likes a full, rich coverage.”

Helpful Report

“All I can say is wow! From the moment I ordered online I was amazed, the easy colour consult on the website helped making a colour choice a breeze! My package arrived in about 5days and The Shade literally thought of everything to make dying hair at home easy! They even included cream to place around your hair line to keep the hair dye from staining your face AND hair dye remover to remove from your skin ( I literally end up covered in dye every time). It was packaged so cute with a personalised card and the dye is AMAZING seriously no scalp tingles no terrible chemical smell and my hair looks beautiful and so soft! Thank you so much to the team at The Shade really you have gone above and beyond to make my hair dying experience on a limited budget beautiful and indulgent at the same time. Xox”

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“I Loved my pack when it arrived in the post. Great Little pack with everything I needed. The hair dye was super easy to apply, my hair is pretty long though so I couldnt have used abit more. The hair dye was did not have a over whelming smell like most dyes do. Overall though great service.”

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“Really really happy with the colour and quality”

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“So impressed with this product and amazed I had enough of everything for my (waist length) hair. I am absolutely thrilled. The depth in the colour is great. I am sold on your brand.””

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“Healthier hair My hair looks and feels so much healthier. You can get a subscription for extra long hair for an additional $10.00 which costs less than my normal hair dye packets in the shops. The kit comes in two sections. You get that beautiful little square box with all the products in and a little bag with all the utensils. The kit contains the following items: – Permanent colour (I had dark brown / Black) – Developer – Barrier oil – Colour Protection Shampoo – Colour Protection Conditioner – Hair Colour Remover (great wipes to get off stuck on colour around the ears) – Gloves The bag contains everything you need for an at home colour without the mess: – Tint brush – Tint bowl – Colour proof cape – Colour proof bench mat – 4 x sectioning clips These are all in black and look very sleek and stylish. It felt like I was working in a salon when preparing the products. Firstly I got ready by setting up my area. Putting down the mat and putting the cape on (I’d recommend mixing the colour before putting the cape on). I then mixed the developer and colour into the bowl with the tiny brush. It had a slight smell but nothing like other hair products I’ve used that tend to have that over powering ammonia smell. It was a nice thick cream so easy to apply. I sectioned my hair into four segments using the clips. I then applied the barrier oil around my ears and forehead to prevent colour staining on my skin. I found the little sachet easy to use and the oil had a pleasant scent. Then I started working on my hair each section at a time. I first started on the roots and pasted the colour in and then moved to coating the hair. With the tint brush I found this really easy to use. Much more than when I use a squirt bottle to apply and using gloves to apply. After letting the colour develop I then used the wipes to get the hair colour off where I had gotten some on my neck and ears. The colour matched very well to my natural colour and covered my greys. I really liked the shampoo and conditioner. Left my hair feeling soft. I jumped in the shower so it was very easy to wash out. My hair looked and felt fantastic. It felt healthy and shiny. What I like about the shade is that they are a Melbourne based company (their colours are from Italy though), which means they’d have to adhere to Australian strict standards for quality and products. Ammonia free is such a bonus as it’s a smell I cannot stand. Any Tips?: Prepare everything before putting the cape and gloves on. Have a pair of scissors handy for opening the products with gloves if you’re unco like me Ideal For…: Anyone wanting to colour their hair without the potent smell”

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“Absolutely perfect colour.No overpowering smell,no stinging scalp,the colour is exactly what I'd been hoping for and I can guarantee I will never touch a box dye again.”

The Shade 5 star review on 17th November 2018

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Hi Stephanie, thanks for your kind words and photo! We are thrilled that you are enjoying The Shade!

“Great Product!”

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“The colour really helped with restoring shine to my hair. Thank you so much!”

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“I am officially in love with this product! Simple and so easy to use, it doesn’t smell at all chemical-y, goes on easily and did not make my head burn or itch. The package you get is so generous with all the bits you can reuse. And the end result? AMAZING!! The colour is absolutely spot on, exactly what I wanted. It has depth and highlights instead of one flat colour. The shampoo and conditioner is fabulous also, left my hair manageable without being too soft and my hair was significantly less frizzy than it normally is after a supermarket box colour. Will definitely be using this product again!”

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“So happy with my colour. Easy experience, beautiful result. No brassiness in this blonde – yay!!”

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“My hair feels soft, looks shiny and I LOVE the colour. The accessories make it easier to apply the colour just where you want it, especially for root touch-ups and keep my bathroom clean. Sometimes colouring can make my head itch, but I’m itch-free and loving my beautiful colour. I’m a big fan! Thank you!”

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“Complete Grey Coverage – Your Hair Salon In A Bag! Loved having the chance to trial this product. Thank you BH. I selected my hair colour by going to theshade.com,au and I had an online colour consultation where I could select from 27 colours. Apart from the hair colour kit in a lovely box you also get a hair salon in a bag. Everything you could possibly need to colour your hair like a professional at home. I colour my hair (the re growths) once every 6 weeks at home. I loved the resusable cape which i’ll be using again. The hair clips, were too big for my fine hair, It’s a bit fiddly as there are more steps then your usual quick mix hair colour at home. Though the salon results were great and worth the effort. Ammonia and PPD Free. Contains Argan oil, Aloe vera and ginseng. I expected a strong smell but there wasn’t. It was quite pleasant and inviting. Very relaxing aroma. The results were a high lovely shine, soft silky hair and the coverage was absolutely impressive. I left it on for the extra 10mins for stubborn greys. It exceeded my expectations. I definatley be using it again. The colour came out darker than expected though i’m sure after a few washes it will blend and look a little lighter like some home colours do that i’m used to. It was a delight to use, no strong smell, i actually dyed my hair in my lounge room. End results also gave my hair a thicker look as I have fine hair. Looked healthier and I couldn’t stop touching my silky feel and look hair. It was an absolute pleasure in trialing this product. Every woman who dyes their hair whether at the salon or at home should try this. You’ll never look back. I was highly impressed. 10/10! Any Tips?: Great for sensitive scalps. Make sure if any colour goes onto your skin that you wipe it straight off with the colour remover sachet provided before your skin gets discoloured Ideal For…: salon results in the privacy of your own home. For any woman who dye their hair”

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“I love how soft my hair feels. The products all smelt divine too! it's a very gentle product (it didn't burn my scalp like other brands)!”

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“Beautiful colour and an excellent kit. I used the Catania (Lightest beige blonde) on my naturally dark blonde hair that had been dyed a rose gold previously. The colour came out beautiful and cool toned with fabulous shine. Would highly recommend The Shine :)”

The Shade 5 star review on 16th November 2018

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“The hair dye regained the moisture in my hair and the color also suits me really well! Will definitely try this product again in the future.”

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“Really loving my new shade! It is such a delight to have everything you need in the kit to do your hair and much more than I ever expected. It was so easy, fast, and mess free. I will never go back to the salon and sit there for hours only to be disappointed $200 later, or buy a packet mix full of chemicals from the supermarket ever again! Oh and they matched my favourite hair colour perfectly :)”

The Shade 5 star review on 15th November 2018

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“Loved the rich colour and how healthy and shiny my hair looked. Easy to apply and rinse out. Love it!”

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“I have normal, frizzy, tired, middle aged hair - normally I colour at home with known products and they don't cover the grey very well, lack shine and seem a bit monotone and flat. The Shade however! I tried mahogany brown on clean hair washed 2 days ago, and the grey cover is outstanding! There is tone, shine and bounce - without any extra work or product, it's already more curly bouncy than frizz and the colour is so rich! 5 thumbs up from me.”

The Shade 5 star review on 11th November 2018

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“Great to use, comes with everything you need to get started. Gives great shine and colour.”

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The Shade is rated 4.5 based on 2,067 reviews