The Shade Reviews

Name: The Shade
Address: 23 Milton Parade Malvern VIC 3144, ,, Malvern
Rating: 4.53

4.5 Rating 2,127 Reviews

88 %

of reviewers recommend The Shade

Company Reviews

Metrics

Info

4.5

Based on 2,127 reviews

Shipping & Delivery
Delivery Methods	Postal Service
Average Delivery Time	Within 5 Days
On-time Delivery	Greater than 93%
Accurate And Undamaged Orders	98%
Customer Service
Communication Channels	Email, Live Chat, Telephone
Queries Resolved In	Under An Hour
Customer Service	4.5 out of 5

About The Shade:

The Shade is Australia's leading home hair colour and hair care company. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

Visit Website

Email:

support@theshade.com.au

Location:

23 Milton Parade Malvern VIC 3144, ,
Malvern
3144

The Shade 5 star review on 27th October 2025

571

Anonymous

Anonymous // 01/01/2019

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“I love a home colour and The shade now allows me to do it without damaging my hair. The products are amazing quality & easy to use. I had a consult with one of The Shade colourists last year and I’m still really liking my dark brown hybrid colour. Absolutely recommend!”

The Shade 5 star review on 3rd March 2024

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“Was scared to try but honestly loved it so much. Thank you for creating a home kit that looks like a salon colour and doesn’t ruin my natural hair.”

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“A very gentle hair dye, lasts well. Love dark ash blonde! Covers the grey I have at front perfectly.”

The Shade 5 star review on 2nd March 2024

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“I tried The Shade and LOVE my colour, I am a natural redhead so wanted something to cover my greys but still look natural. I used Palermo 7.43 Copper Golden Blonde with Napoli 7 Dark Blonde. Noone noticed I coloured my hair so I guess, goal achieved. My scalp was very dry and a bit irritated afterwards which was suprising with the natural ingrediants? I do however suffer from psoriasis and was in the middle of a flare up, so colouring my hair at that time made it flare up a bit more? I will still buy again because I love the colour and I can treat my sensitive scalp afterwards.”

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“Excellent quality! Great grey coverage and my hair looks shinny and healthy after colouring!”

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“Thank you The Shade your product is amazing quality and I love it ! With the help of your colourists I now have the colour I love. I have had two hairdressers comment on how perfect my colour is. The shampoo I love 💕”

The Shade 5 star review on 22nd February 2024

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“loved it! the color looks beautiful! the only downside is that it did not cover my white hair completely. Other than that, the quality of the product and the result on my hair are both incredible!”

The Shade 4 star review on 21st February 2024

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“Thank-you so much. I find the shade hair colours and developers fabulous. They are so much gentler on the hair than the regular hair colours you buy at the store and even better than those the hairdressers use at the salon. Would highly recommend the Shade. Also the cost of colouring your hair costs a fraction of whaht it cost at a hairdressing salon. Very happy.”

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“the Shade hair colour looks very natural.I am happy with Colour I purchased. I am almost due for another hair colour and plan to make another order again soon. !”

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“I love The Shade, because I have the choice of different developers. I only wanted to tone my hair a touch down in a medium beige/ash blonde. So, I got the no lift developer and two blondes tones to mix and the result was really good. From brassy, straw blonde to a shiny dark/medium cool blonde. It lasted me 2 weeks. As I used two colours, I only used half and can now do it again.”

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“I love the fantastic service I get with Shade, always get prompt reply and love the colour! The colour is a lot lighter than I was getting but then at 77 maybe I don’t need to be so lusciously red?”

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“Fantastic natural colour .. it’s hard to find a light ash blonde that is true yo the natural hair colour but The Shade has achieved it .. I’ve always had a hairdresser colour my hair it’s cost me hundreds every time for a 15min job even then they couldn’t get the colour right .. I’d walk away disappointed most every time NOW I can do it myself saving hundreds if not thousands of dollars ..”

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“The colour matching service was spot on, colour is great and price was also very reasonable. Unfortunately the dye still made my head very itchy :(”

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Hi Kelly, Thanks for getting in touch, and I'm glad you like the product. Even though we have removed common allergens such as ammonia and PPD, it seems that you may be allergic to one of our ingredients. All our ingredients can be found here: https://theshade.com.au/ingredients/ I suggest that you consult with your GP. Wishing you well!

“I LOVE THE SHADE products. I have been using them for over 6 months and am so happy with the results. The colours are lovely and grey coverage is perfect. I need to colour every 3 to 4 weeks to keep the greys away. Bonuses - No itchy scalp while the colour is developing No sitting in a salon for hours Money savings Negative - Can be difficult to apply the colour to back of my head on my own but my hubby is happy to help - especially knowing the money we're saving!! 😀”

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“I've been using The Shade hair colours for 6 months now and I can honestly say it's the best. Colour is spot on, hair feels and looks amazing!! Service and delivery is great - thank you!!”

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“I have been using The Shade for five months and I absolutely love it! I’ve found the perfect colour by combining Trento and Toscano, and it perfectly covers my greys when store bought colours have really struggled. I also used the ‘Ask a Colourist’ function when I first started, and they were super helpful in recommending a colour and providing tips to get my hair prepped for colouring. Thank you ☺️”

The Shade 5 star review on 31st January 2024

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“Absolutely loved the process. Talking to the consultants helped steered me to what I needed to do for the first colour and the process beyond.”

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“Exceeded my expectations!! Will not go back to salon services - I have brown hair and noting cost of living pressures, I was looking for a way to get a great colour without the additional overheads. Loved the colour; ordering and delivery was super quick; amazing ability to target colour to need/desires.”

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“I was nervous but I'm so happy with how this colour turned out!”

The Shade 5 star review on 28th January 2024

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“I have been using The Shade's products for over a year now and I have been never disappointed. I love their products and my subscription is easy to add things or change shipping or even pause if I need to. The colour is amazing and easy to apply.”

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The Shade is rated 4.5 based on 2,127 reviews