The Shade Reviews

Name: The Shade
Address: 23 Milton Parade Malvern VIC 3144, ,, Malvern
Rating: 4.52

4.5 Rating 1,938 Reviews

87 %

of reviewers recommend The Shade

Company Reviews

Metrics

Info

4.5

Based on 1,938 reviews

Shipping & Delivery
Delivery Methods	Postal Service
Average Delivery Time	Within 5 Days
On-time Delivery	Greater than 92%
Accurate And Undamaged Orders	99%
Customer Service
Communication Channels	Email, Live Chat, Telephone
Queries Resolved In	Under An Hour
Customer Service	4.4 out of 5

About The Shade:

The Shade is Australia's leading home hair colour and hair care company. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

Visit Website

Email:

support@theshade.com.au

Location:

23 Milton Parade Malvern VIC 3144, ,
Malvern
3144

The Shade 5 star review on 30th April 2025

Debbie B

The Shade 5 star review on 23rd April 2025

Wiley S

The Shade 5 star review on 20th April 2025

Carmen B

The Shade 5 star review on 18th April 2025

Lynda S

540

Anonymous

Anonymous // 01/01/2019

Sort by: Most Recent Most Recent Highest Rated Filter: None None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful

“The product did not work for me at all. The colour did not take. My greys were totally visible and barely looked covered.”

Helpful Report

Hi Sharmila, Sorry you didn't get the coverage you were looking for. You coloured with Montecristo 6.1, but in the colour quiz you indicated that your colour was dark brown and that you had existing colour in your hair. We advise everyone with a clear warning provided in the quiz process or directly from a colourist, that we recommend a bleach wash to lift out older, darker pigments, which will then let you achieve a lighter base colour level, as colour cannot lighten pre-existing colour, only a lightening process can do that. So, unfortunately, you can't colour with a lighter colour and achieve a lighter result if you already have a darker colour in your hair. Only a separate lightening process will let you achieve a lighter base colour, as you first need to remove the darker pigments before recolouring with a lighter colour. This advice is provided in the colour selection quiz, and our colourists advise the same (with more detail and specific recommendations). In terms of the grey coverage, using a standard 20vol developer our colour can lift by 2 levels. Your dark brown may have been out of range of the light brown colour. You are likely to need a stronger developer to achieve the level 6 result over your natural colour, and perhaps also to cover stubborn greys. We are adding a new 27 vol developer in the next week or two which is specifically formulated to cover stubborn greys, which would be an excellent option for you. It can also lift closer to 3 colour levels, so it can lift a dark/darkest brown level to light brown. So we can certainly help you achieve complete coverage of your stubborn greys. In terms of your colour selection, please contact our colourists here https://theshade.com.au/colourist/ and they can advise a colour and application which will help you achieve your colour goals. I hope this helps!

“I love this method of colouring.love it I had a bad experience once at the hairdresser ,not only on the price haha but I had an ALLERGIC reaction.I started using the shade when I read about them online .Not only are they Australian but they have No nasties in their product .I mix 2 colours together to get my desired shade .I would recommend anyone to give it a go you wont regret it”

Helpful Report

“Amazing service and product! loved the online experience, gentle composition of the product, long-lasting results and amazing kit that came with my order. 10/10 using again!”

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“Fabulous products, wonderful colour range and brilliant services. I have been using The Shade for over 3 years and I would recommend to anyone.”

The Shade 5 star review on 4th December 2022

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“Amazing service, quick replies to questions and stunning colours - cant recommend this highly enough - Go for it if you are reading this review - you will not be disappointed - THANK YOU 5 stars all the way!”

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“Used this product once so far. Love how soft my hair feels and coverage of my greys is great. Instructions are clear and easy to follow. I will definitely be using the monthly service. Makes life easier.”

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“I had never EVER coloured my hair so by age 36, I was very apprehensive about starting. I'd watch my friend's horror stories using home colour during the late 90's and early 2000's and was just so against the entire process. When I finally started to have grey's come in, my confidence took a wee hit. As a natural redhead, my hair colour was a firm part of my identity and so I knew I needed something natural that I could easily maintain myself, didn't cost the earth and didn't look like bottled ginger. I found The Shade by word of mouth. The colourist I spoke with put me at ease and they sent me everything I needed to successfully colour my hair myself. With zero experience under my belt, I now have my natural young me hair colour back with no damage and no horror story. I loved the entire experience from website, and questionnaire to support to end colour result. 12/10 keep doing your thing guys! I'll be a lifetime customer.”

The Shade 5 star review on 13th November 2022

Helpful Report

“This hair colour did not work for me at all. It only covered maybe half of my grey hairs which has never happened before with another hair dye. After 2 weeks the colour is almost completely gone. I only wash my hair once or twice a week too.”

Helpful Report

HI Natalie, We're sorry you weren't happy with your colour. That is very unusual. Did you have any products in your hair before applying the colour, as that can block colour absorption? Some greys can be colour resistant, as along with the loss of pigments, grey hair has changes in texture which make the outer cuticle layer tougher, thicker and more tightly layered which can resist colouring. We can help with your grey coverage. Please contact our colourists directly at: https://theshade.com.au/colourist/ We will follow-up quickly and let you know how you can achieve complete grey coverage. Thank you very much!

“The shade is easy to use and comes as a complete set. I did find the colour a little darker than expected, that said, I am still very happy with it. Be sure to rinse thoroughly, as I did have a little residue on my pillow for a few days after - this washed out though. The best thing of all, it has left my hair a lot softer than before and has saved me over $150 going to the hairdressers.”

Helpful Report

“If only I knew about The Shade during the lockdowns! Superb colour choices. In-depth assistance and support by knowledgeable experts/colourists. My hair is naturally dry and is always brittle after dyeing but the quality of The Shade products (smells and feels amazing) makes my hair look better than I could've possibly hoped for. Oh and the online tutorials guided me step-by-step on how to do a quality colouring job at home. IN. LOVE. 😍”

The Shade 5 star review on 7th November 2022

Helpful Report

“Took me a while to make a decision and lots of questions to The Shade colorist. I love it, it is shiny, easy (my first time doing it at home), and fast.. definitely recommend it to everyone. I also bought the oil and heated cap, it was delivered missing one plastic cap, I emailed them and received one the following week. Service is great and fast.”

Helpful Report

“I have been colouring my hair for over 20 years as I went grey early . The biggest issue I had with colouring my grey roots, using other products, was that the colour faded way too fast on my greys. The Shade colour not only lasts on the grey but keeps it’s vibrant colour until it’s time to do the regrowrh. I love that everything is provided in my pack for easy colouring including great shampoo and conditioner sachets. I’ve been using The Shade for a year now and won’t go back to any other brand.”

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“My 3rd home colour session went as well as the first 2! Absolutely loving the quality and convenience of The Shades wonderful service. Cannot recommend highly enough.”

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“I am sooo happy my friend Steph introduced me to the Share during lockdown. The colourists helped me with my colour by creating the right mix of shades. It's so easy to use, the results look liked were done by a professional, it doesn't make my scalp itchy or dry and my hair always feels shiny and soft afterwards! I'm a fan and have recommended it to so many friends!! I still go to my hair stylist, but with so many grays and having to colour them every 3 weeks, I tend to alternate between The Share and the Hair Colourist.”

Helpful Report

“Great Products. Atrocious delivery time.”

Helpful Report

Hi Nicole, Thrilled you like The Shade! We shipped your order on the same day we received it. Unfortunately it was held up in WA for 8 days by Australia Post. Australia Post are currently advising that most parcels sent from Victoria to WA are taking 8 - 12 business days to be delivered. Apologies for your inconvenience! The Shade team

“It’s a little darker than I wanted but I’m getting used to it..”

Helpful Report

Hi Gail, If you need some assistance with your colour, please don't hesitate to contact one of our colourists here: https://theshade.com.au/colourist/ I hope this helps! The Shade team

“The Shade's suggestion to put developer on my grey roots before dying my hair was a game changer. Finally, my roots are the same colour as the rest of my hair.”

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“My hair has never felt so soft,the shine is unbelievable, i love this product, shampoo and conditioner add the finishing touch to a quality product,thank you Marie.”

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“Amazing colour, doesn't leave hair dry 👍👍”

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“It’s a great concept but didn’t work out for me. I thought the information, products, postage speed etc was really good but I was left with awful orange hair. I followed the instructions and times. Maybe my hair just has too much warm pigment.”

Helpful Report

Hi Kristy, I'm sorry you didn't get the result you were looking for. The best thing would be to contact one of our colourists here who would be happy to assist: https://theshade.com.au/colourist/ The questions you answer here will be sent to one of our colourists who will then have all the information to offer you personalised advice. There is also an opportunity to upload a photo(s) and ask specific questions. I hope this helps! The Shade team

The Shade is rated 4.5 based on 1,938 reviews