The Shade Reviews

Name: The Shade
Address: 23 Milton Parade Malvern VIC 3144, ,, Malvern
Rating: 4.52

4.5 Rating 1,999 Reviews

87 %

of reviewers recommend The Shade

Company Reviews

Metrics

Info

4.5

Based on 1,999 reviews

Shipping & Delivery
Delivery Methods	Postal Service
Average Delivery Time	Within 5 Days
On-time Delivery	Greater than 92%
Accurate And Undamaged Orders	99%
Customer Service
Communication Channels	Email, Live Chat, Telephone
Queries Resolved In	Under An Hour
Customer Service	4.4 out of 5

About The Shade:

The Shade is Australia's leading home hair colour and hair care company. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

Visit Website

Email:

support@theshade.com.au

Location:

23 Milton Parade Malvern VIC 3144, ,
Malvern
3144

The Shade 5 star review on 25th June 2025

Heather P

557

Anonymous

Anonymous // 01/01/2019

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“I really like The Shade. Rich colour, good hold and great coverage for my greys at a very affordable price. And now with mix of colour, the duos are very handy. I’m a very happy customer. Have been using Verona for a while, that’s the colour on the photo. At the moment I’m using mahogany brown for a softer look but haven’t got the photo of that shade”

The Shade 5 star review on 24th January 2023

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“The kit was great and delivery was quick. The process damaged my hair and the colour was uneven. I think the extra step of applying developer for the greys damaged some of my hair and that took too much colour, turning orange and failed to cover other greys at all. I wanted to return a tube of colour, a developer sachet, gloves and shampoo and conditioner sachets, all unopened but was denied the right. I won't be buying colour from here again.”

Helpful Report

Hi Bronwen, I'm surprised about your comments as in the email you sent us, you said that you used our Trieste colour and found it to be a lovely colour. You didn't mention that you experienced any issues. In regard you returning some products, we explained to you via email that we can't offer a refund as we can't reuse returned consumable products. We wouldn't be able to guarantee the integrity of the products. I'm sure you wouldn't want to receive hair colour products that have been possibly sitting in someone's car for a couple of weeks. We guarantee the integrity of all products sent directly from our warehouse. We are more than happy to ship free replacement colour kits if the colour you have selected is not quite right for you. Best Regards, Marco The Shade

“Amazing duo colouring combo worked really nicely (copper golden & medium blonde) Loved the result & service from support team. Definitely will be buying again!!!”

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“Light Ash Blonde over bleached nearly white hair. Love the color very in fashion as in all shades of silver and Ash.”

The Shade 5 star review on 22nd January 2023

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“A fabulous experience from website interaction, colourist consultations, receiving order, easy application and the colour results. I had used henna colouring within the last two months prior to this application, but as the henna process was too cumbersome I needed a better option and one that wasn’t filled with toxic chemicals. The Shade easily coloured my hair including my regrowth of greys! Very impressed, definitely recommend and have already passed details onto several friends. Thank you!”

The Shade 5 star review on 21st January 2023

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“Colour came quick, packaged very well with all the necessary tools and with easy to follow instructions. Coloured my hair last night with MONTECRISTO - LIGHT ASH BROWN and very happy with the end results. My greys are gone and my hair looks shiny. I might need to change my choice of colour next time as I had blonde at the ends and it has turned a bit green but overall very happy and would purchase again.”

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“The best home colouring products I have ever used. Great long lasting colour. Highly recommend.”

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“I’m so glad I tried this. I was hesitant at first because my last few home dye jobs had left my hair a mess (brassy/greenish) and I thought this might be no different but how wrong I was! It was really pleasant and easy to apply and there wasn’t the usual strong chemical smell you get with other brands. It rinsed out easily and left my hair silky. And the best part was the colour! I used Imola 7.3 and it was exactly what I was hoping for, like a dark caramel blonde, and so rich and shiny as well.”

The Shade 5 star review on 15th January 2023

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“Ash colours turned my hair red, tried 2 different ash shades but both had very red/orange tones. Using another brand of light ash brown and have no red tones.”

Helpful Report

Hi Sarah, There are no red tones at all in our Ash colours. We did explain to you that reddish/brassy colour pigments are naturally present in the hair and they are the last pigments which are lifted out of the hair during lightening, because they have the largest colour molecules. The best approach to correct visible brassiness is to add some depth and cool tones. Adding a bit of depth means that the colour does not have to lift so much and that it is more likely to achieve an accurate, 'true' colour result. Cool tones will counter-act and neutralise unwanted warmth. Some people's hair also naturally throws more warmth than others. We recommended a medium cool brown colour for you, as you did report some brassy tones initially, but unfortunately you didn't try that colour. Different brands classify their colours differently, so you could be using a colour which is described as light brown now but which is closer to our medium brown - unless they are categorised using the exact same classification system, then they can't be compared because they don't necessarily have the same base colour level. I hope that helps. Camilla Colourist - The Shade

“I’m totally converted to this brand! No itchy scalp, no strong smells and I love my colour! My hair felt beautiful after and it’s been 2 weeks and the colour is still great. I want to purchase also the shampoo and conditioner next as the smaller packs I used felt so healthy on my scalp and hair. Mine was Montecristo”

The Shade 5 star review on 8th January 2023

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“The website is user-friendly and the product is wonderful. The colour at my hairdresser was not covering my stubborn grey hair but the colour from The Shade does a much better job and is a 5th of the price. I will not be going back to the hairdresser.”

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“For reference, I ordered 6.1 which is in line with my natural hair colour but I would actually give it 1 star because it did a terrible job at covering my greys. Even after leaving on for extra time as per the instructions. And yes I know they do a grey softener but that’s an extra expense and step that I don’t need to do with another PPD and ammonia free dye I used. So going back to that one. Was really excited to try this after reading the reviews but really disappointed.”

Helpful Report

Hi Courtney, Sorry you weren't happy with your grey coverage. As you may know, the outer layer of greys are often coarser and their outer cuticle layer is more tightly packed, which makes it harder for greys to absorb the colour. Poor absorption leads to poor colour results. Pre-softening softens and lifts the cuticles before colouring and is an effective approach to stubborn, colour-resistant greys. We are also adding a 27 vol developer in about a week which is specifically developed to cover colour-resistant greys, and that would give you excellent colour coverage over resistant greys without requiring another step, product or process. That will be available next week, and we will let everyone know when that is available. Camilla The Shade

“Good packaging and instructions. Nice to receive a full application kit. Easy to apply and use products. Things I wasn't so happy with... The Cape provided was nothing like the one in the video...really wish companies would show what customer will receive (same with conditioner and shampoo...initially thought I would receive a whole bottle...quickly assumed that would not be the case). Dye seemed to stain my hairline quite a lot and more than some box supermarket products...it fades but not a good look if you dye hair the day of an event etc. Turned my greys copper! Never had this happen before. I used an extra developer as recommended. Did good coverage just weren't dark brown. My head did burn/tingle a bit from the product which I was surprised at as it was free from the bad chemicals. Overall it was ok. I am considering whether I will use again. Feel like supermarket box products are better or similar and I can get them a lot cheaper on sale. Just have to consider the chemical free aspect but then more products are coming out like this now. Not sure what I expected but was nothing amazing.”

Helpful Report

Dear Anita, Thanks for your feedback. Full-sized bottles of conditioner are available, but we provide a sachet only of the Colour Protection Shampoo and Conditioner in our Colour Kits. We don't provide a full bottle of shampoo and conditioner with each colour kit! In regard to staining, we provide a sachet of Barrier Oil to apply to your hairline to prevent staining. We are wondering if you applied the Barrier Oil? We also provide a Colour Remover Wipe to clean up any stains or mess after the application. Going by the colour consultation you completed. you selected a neutral colour, which is is lighter than your natural colour. Lightening always reveals natural warmth, so the warmth you saw in your colour result is natural warmth, revealed during lightening. There is no copper tones in the colour you selected, but there are also no cool tones. Cool tones are essential when lightening as lightening always reveals natural warmth, and cool tones will balance and mute the warmth. So we would have recommended a cool based colour which would have given you a neutral colour result. We also recommend that you do a sensitivity test before you use the product, to ensure that the product is suitable for you to use without any reactions. If you had done the sensitivity test then you could have avoided using the product because it appears that you may have a reaction to an ingredient in our colour formulas. While we have eliminated the major irritants commonly found in colour products, you could have a reaction to any ingredient, even an ingredient which is not an major allergen, which is why it is critical to do a sensitivity test before using the colour. Best Regards, Camilla from The Shade

“The consultation service was fantastic - prompt and excellent advice. The colour that was recommended for me was perfect! The instructions were clear and easy to understand, making the application process stress free. The end result was amazing! I highly recommend this service to anyone who wants to colour at home - besides the amazing advice and customer service, the prices are excellent!”

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“Didn’t help with my grey hairs!”

Helpful Report

Hi Karen, Sorry you didn't achieve the colour coverage you were after. We are adding a 27 vol developer in a few days time which is specifically developed to cover colour resistant greys. This new 27 vol developer is very effective in achieving grey coverage over stubborn greys. Unfortunately it can be harder to cover greys, as their outer cuticle layer is more tightly packed, and greys can have a coarser texture which makes it more difficult for the colour to be absorbed. We will be advising everyone shortly when the 27 vol will be available. Camilla

“Very easy to use salon quality dye. Good grey coverage”

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“Works well and smells wonderful!”

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“First of all, came in really quickly. Was easy to apply, instructions were easy to follow. I ordered with the colour apply kit which made things simple. Colour itself was gentle on the hair and didn’t smell chemically. Happy with the results. Will order again.”

The Shade 5 star review on 17th December 2022

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“Second time using The Shade products and with their guidance, I am achieving great colour results and more importantly grey coverage.”

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“Great products and efficient service. Thank you.”

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The Shade is rated 4.5 based on 1,999 reviews