The Shade Reviews

Name: The Shade
Address: 23 Milton Parade Malvern VIC 3144, ,, Malvern
Rating: 4.53

4.5 Rating 2,128 Reviews

88 %

of reviewers recommend The Shade

Company Reviews

Metrics

Info

4.5

Based on 2,128 reviews

Shipping & Delivery
Delivery Methods	Postal Service
Average Delivery Time	Within 5 Days
On-time Delivery	Greater than 93%
Accurate And Undamaged Orders	98%
Customer Service
Communication Channels	Email, Live Chat, Telephone
Queries Resolved In	Under An Hour
Customer Service	4.5 out of 5

About The Shade:

The Shade is Australia's leading home hair colour and hair care company. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

Visit Website

Email:

support@theshade.com.au

Location:

23 Milton Parade Malvern VIC 3144, ,
Malvern
3144

The Shade 5 star review on 27th October 2025

571

Anonymous

Anonymous // 01/01/2019

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“I love this hair colour. It doesn't smell overpowering. It lasts well and has great shampoo and conditioner with it.”

The Shade 5 star review on 8th August 2023

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“I love it!! Super easy to use and apply. I didn't give it five stars because the colour was too dark for my taste (probably I'll give it four and a half), but I would like to try again with a lighter shade. If you are not sure, try it is so valuable and easy to do it yourself.”

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“Very lovely colour. Love that it's ammonia free. My hair feels and looks great 💯”

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“Was not effective on whites even with the 27 vol developer.”

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Hi Sahana, Thanks for following up and I hope you are well. Sorry to hear that you didn't get the grey coverage you were after. It is quite rare for the 27 vol developer to not cover greys properly, as it is specifically formulated to cover resistant greys. I would encourage you to try again and next time to add some heat to your roots for a minute or two with your hairdryer, which will help soften and lift the cuticle on your greys, which helps the colour enter to be deposited within the hair too. Pop a shower cap on your head during the colouring process too, as this will help retain heat and soften and lift the cuticles of the hair which will then allow the colour pigments to enter to be permanently deposited within the hair. The above approach has been effective on even the most stubborn greys, and I am confident that it will work for you as well. I am happy to arrange to send you another colour kit at no cost for you to try the above approach. Are you happy with the overall colour? Please confirm if you were happy with the colour result in your lengths, and then I will arrange to ship out a free colour kit so that you can try adding some heat to get better grey coverage result. I hope that helps and please let me know if I can help with any other colouring questions or concerns - I am always happy to help! Marco

“The shade hair colours last so much longer than box colours and feel so much nicer in your hair. The colour is nice and vibrant and so easy to apply. Once mixed the solution is nice and creamy with no horrible smell. Highly recommend”

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“Great product, and easy to use”

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“The colour is nice and it lasts a long time. It doesn't dry my hair and leaves it shiny.”

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“The quality is lovely the fact it hasn't any harsh chemicals but the colours are not described correctly. The Ash Browns throw a lot of red under artificial lighting it's actually in the colour itself. Corresponding with them I've been incorrectly guided twice and was told to purchase a colour which ended up several shades too dark and no way near my natural hair colour but I had to bear the costs, I'm not sure if they actually read through or rush through their correspondence.”

Helpful Report

Hi Nadia, I'm sorry you weren't happy with your colour. Please note that we can only recommend colours based on the information that you provide to us. You advised our colourist that you want to purchase a dark brown colour without warm tones so we recommended Toscano 4.1 Dark Ash Brown. The ash neutralizes warm tones. You instead used Siena 5 Brown which brought out natural warm tones in your hair. We then sent you 2 complimentary tubes of Trento 5.1 Ash Brown, which is what we would have recommended if you wanted to lighten from level 4 to level 5. Ash browns contain zero warm tones. Once again, we can only recommend colours based on the information you provide us. You advised us that you natural hair colour is dark brown, so we recommended a dark brown to you. Wishing you the best! Marco

“I did 2 bleach baths then used light ash blonde on advice from The Shade colourist and my hair turned out orange/gold. Sent 2 emails with photos asking what’s the best thing to do now going forward and never got a reply. I had to actually go into Hairhouse to actually get expert advice”

Helpful Report

Dear Mandy, The most recent email we received from you was literally just pics, without one written word. Our colourists are very busy, and if we receive an email like yours with no text whatsoever, just some photos, they are unable to reply. If you would like a written response from our colourists, then you would need to facilitate communication by including written communication, not just pics. Regards, Marco The Shade

“I love this product. The key for why it worked for me is consultation online first so you know exactly the colour you are after from experts, the ease of application of product and most importantly the end result of a beautiful colour with your hair feeling and looking fantastic at the right price - I highly recommend The Shade, the end of Salon hair colour for me - Irene”

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“Im loving my hair colour. It’s been 2 weeks after colouring and no greys or fading. I’m impressed and I will become a member. Very easy to follow. The shampoo and conditioner is awesome.”

The Shade 5 star review on 16th July 2023

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“Very happy with my purchase. Wasn't sure of the right colour but the customer service people worked with me to finally decide on a shade. Love the colour and also the extras that I purchased as a bundle to make application easy. Have had good comments on my color even from a hairdresser. Much cheaper than my regular salon application. Will definitely use this option in the future.”

Helpful Report

“I've been following The Shade for a long time. I decided to go from blonde to dark brown/red. The salon had to do it twice to get the colour I wanted. So, I decided to put an order through and they definitely did not disappoint. The colour results were amazing. My hair feels amazing and about 3 weeks on my colour and hair looks as great as the day I did it!! Thank you!!”

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“So happy to have found The Shade. Not only do I save money in the long term but it’s easy to use and the colors are high quality. Very happy with it.”

The Shade 5 star review on 11th July 2023

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“Great colours, great service, thank you.”

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“Really wanted to love The Shade but unfortunately that’s not the case. I used the medium blonde on my already bright blonde hair and it became an almost green muddy colour. It was all ashy and when it was meant to be a neutral tone with both warm and cool tones. I’ve since dyed over it as it was just horrible.”

Helpful Report

Hi Alix, Sorry to hear you weren't happy with your colour. I think you would be happier with your colour result if you had either used our online colour consultation quiz, or if you had consulted with our colourist before ordering a colour, and unfortunately you didn't utilize either of those free services. We provide colourist support 7 days a week, and we highly recommend that you do consult with a colourist, or complete the online colour consultation prior to ordering a colour. Wishing you the best. Marco

“Very happy with coverage. Natural colour and hair feels very well conditioned”

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“It did not cover my grey permanently. After a week, my greys were visible. I send the color consultant the message to see what I could do better or some feedback as I did everything as per the instruction. No response what do ever. Very disappointed at the product and the customer service.”

Helpful Report

Dear Rabin, So sorry that you weren't happy with your grey coverage. You can easily boost colour absorption by adding heat for a couple of minutes to your roots with your hairdryer while the colour is processing. Adding heat will soften the cuticle, allowing the colour to be absorbed better. Grey hair can have a very tightly layered out cuticle layer, and the added heat will soften the cuticles, which in turn allows the colour to enter to be permanently deposited within the hair. Adding heat is a very effective approach to improving colour absorption and I am sure that would be successful for you too. We are happy to offer you a free colour kit so you can try this technique. We are terribly sorry that we missed your earlier email. We had some technical difficulties at the time that your email was sent and unfortunately it was not received by our support team. We now received it, and will reply to you ASAP. Best Regards, Marco

“Nice kit! Colour didn’t deposit well and also didn’t last long at all, the 27vol barely covered greys and was more of a toner”

Helpful Report

We're a bit confused Nicole as we notice that you have purchased 3 colour kits over the past few months with 27 vol. There is quite a bit of difference between a 27 vol developer and a 5 vol developer used for toners. It may be best to check directly with our colourists to see if you were using the product correctly. Our colourist are available 7 days a week and can be contacted here: https://theshade.com.au/colourist/ The questions you answer here will be sent to one of our colourists who will then have all the information to offer you personalised advice. There is also an opportunity to upload a photo(s) and ask specific questions. I hope this helps! Marco

“After paying a fortune for a colour I hated, I decided to try The Shade. I am NOT a hair savvy person. Can’t curl, can’t style, burn my fingers etc. The Shade gave great instructions, both written and via You Tube. I watched both, but you could do it with either alone. Coverage was great, including greys and horrible red semi tint. Colour was very similar to what it looked like on the site. So happy I am trying streaks/tints next.”

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The Shade is rated 4.5 based on 2,128 reviews