The Shade Reviews

Name: The Shade
Address: 23 Milton Parade Malvern VIC 3144, ,, Malvern
Rating: 4.53

4.5 Rating 2,127 Reviews

88 %

of reviewers recommend The Shade

Company Reviews

Metrics

Info

4.5

Based on 2,127 reviews

Shipping & Delivery
Delivery Methods	Postal Service
Average Delivery Time	Within 5 Days
On-time Delivery	Greater than 93%
Accurate And Undamaged Orders	98%
Customer Service
Communication Channels	Email, Live Chat, Telephone
Queries Resolved In	Under An Hour
Customer Service	4.5 out of 5

About The Shade:

The Shade is Australia's leading home hair colour and hair care company. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

Visit Website

Email:

support@theshade.com.au

Location:

23 Milton Parade Malvern VIC 3144, ,
Malvern
3144

The Shade 5 star review on 27th October 2025

571

Anonymous

Anonymous // 01/01/2019

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“The coverage was less then I hoped for.”

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“Great value and so easy to use. The colour is amazing just like you get from the salon but for a quarter of the price. Covers greys so well definitely be ordering again”

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“Ok, this has blown me away. The ease of ordering and the help available is really fantastic. I'm blond with no eyebrows that's how blond I'm talking,but the grey/white was messing with my head and being single mum and working over 48 hours a week time and $$ are not conducive to expensive salon visits. So now I get a great cut every 8 weeks and cover my hair in colour and life thanks to The Shade. I actually like my hair again!!”

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“I have such sensitive skin starting from a young age. I use to box dye and had the worse reaction where I had swollen basket ball sized head. I then moved onto henna thinking that was going to be the best thing for me and it was on the same scale as the standard box dye. Fast forward 10 years and the grey hair starts coming through. After what felt like a life of trying to research dyes that were gentle on my skin I came across the shade. Not only did the product I received, lived up to how well it would work on my sensitive skin, but the website made it easy for me to make sure my order would get to me every 4 weeks and best of all I can change my colour whenever I want. I have recommended this to a heap of my friends and family who I think would also benefit from this product. Thank you 'The Shade's team x”

The Shade 5 star review on 5th July 2024

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“GAME CHANGER!! IT SAYS EXACTLY WHAT IT PROMISED. LUV IT”

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“So happy with my results from The Shade. I have spent years trying to do my own roots and it has always come out orange (trying to aim for dark ash blonde), which usually resulted in an expensive professional trip. Thought I would give this site a go. After a simpe quiz I was sent the colour I required within a couple days (and very affordable!). Easy process to colour. I didn't hold out much hope to be honest as I expected orange again as I washed it off....but...my hair was not orange, but a lovely shade of actual blonde, (and no greys!). Wish I had discovered this site way sooner! Highly recommended.”

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“Ever so happy with the results of The Shade toner. I had a lot of brassiness on the lower part of my hair. Brassiness all gone and my hair is super soft. Will be reordering. The photos show the before and after.”

The Shade 5 star review on 2nd July 2024

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“I have been using the shade since I had kids 5 years ago. After having my hair done for years I had a good idea how to do it and got hooked on doing it myself. So much easier and cheaper. Noticed the upgrades too! Good on you guys. Love the new clips and the Tsubaki oil is THA BOMB!”

The Shade 5 star review on 1st July 2024

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“Haven’t used it yet, but hoping to get good result. Because of my grey hair, I dye it often. Do you sell multi-application hair dye? I really wanna stick with you guys.”

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“I'm grey and my hair grows very quickly, so I have to colour it myself. I heard about The Shade in a fashion magazine so thought I would give it a go. Very prompt delivery, very well priced, easy instructions and the colour is perfect. Even my hairdresser said it look fantastic. My only feedback is perhaps you could have two hand sizes for the gloves (I have big hands and the gloves didn't really fit) and it said there were clips to pin my hair back but they were not included in the box. These two comments are so minor to the excellent colour, product and service though :)”

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“Great product. Gives excellent results every time. Great service.”

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“Easy to use didn't quite cover the grey on the sides but could have been me as it was the first time I had used it. Loved the colour.”

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“Great customer service - I requested a last minute change and were able to do it! Response was really fast. Shipping is a breeze too. The packaging of the toner sets are super cool. Love the quailty of the colour results, that’s why i’m purchasing again!”

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“Loved the colour”

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“Easy to purchase and use product. Colour turned out beautifully. Very affordable and quick shipping. Mix of Verona and Siena, highly recommend!”

The Shade 5 star review on 23rd June 2024

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“I have been using The Shade now for almost 4 years & absolutely love their products! They are such good quality. My hair always feels so nice after a colour. I have saved thousands of dollars using The Shade over the years compared to if I went to a hairdresser for every colour. I use their Tsubaki oil regularly & it gives my hair so much shine. Highly recommend trying The Shade if you haven't :)”

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“Amazing product! Left my hair feeling hydrated and healthy, colour is beautiful. Will definitely be re-ordering again and again.”

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“I liked the idea of doing my own color and toner at home but ended up being disappointed with the color that was recommended for me. I have a dark blond natural color and I wanted to remove the warm tones but found the toner I used to turn my hair more brunette and coppery.”

Helpful Report

Hi Jasna, Sorry you weren't happy with your colour. We are happy to provide a free colour so you can try a different colour, as we would like you to be happy with your colour. I see that you coloured with a semi-permanent colour, so that will wash and fade away and then we are happy to help you find a colour you are happy with. Please contact our colourist and we can arrange that for you. Thank you!

“I haven't considered any other hair colour since I discovered The Shade. Always great results and my hair feels so healthy, the colour is perfect.”

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“Absolutely thrilled with the result from my first purchase from The Shade. Such a beautifully rich shade of brown and gorgeous hints of gold within. So easy to use, covered every grey hair perfectly. I have had so many compliments on this shade and the glossy shine of my hair! Thank you for such an amazing product!”

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The Shade is rated 4.5 based on 2,127 reviews