The Shade Reviews

Name: The Shade
Address: 23 Milton Parade Malvern VIC 3144, ,, Malvern
Rating: 4.54

4.5 Rating 2,407 Reviews

88 %

of reviewers recommend The Shade

Company Reviews

Metrics

Info

4.5

Based on 2,407 reviews

Shipping & Delivery
Delivery Methods	Postal Service
Average Delivery Time	Within 5 Days
On-time Delivery	98%
Accurate And Undamaged Orders	100%
Customer Service
Communication Channels	Email, Live Chat
Queries Resolved In	6 - 12 Hours

About The Shade:

The Shade is Australia's leading home hair colour and hair care company. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

Visit Website

Email:

support@theshade.com.au

Location:

23 Milton Parade Malvern VIC 3144, ,
Malvern
3144

The Shade 5 star review on 22nd September 2026

583

Anonymous

Anonymous // 01/01/2019

Sort by: Most Recent Most Recent Highest Rated Filter: None None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful

“Honestly the best at home hair colour I've ever used. No horrible smell, and so easy to apply. The colour is incredible, like going to a salon at a fraction of the price. I've had so many compliments on the colour and tone. The virgin/grey hair coverage at the roots is amazing - No weird 2 tone look like supermarket dye. I will not buy another brand ever again. Thank you, thank you, THANK YOU!”

Helpful Report

“The product it's self is ok ,it hasn't worked very well for my hair ,I tried to bleach part of my hair I left it in for 40 min but it only worked on some parts I has red in my hair which gave me a copper colour . I just ended up covering it with the colour they sent me which wasn't enough to cover all of my hair . This just hasn't worked out for me .”

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“Well I am So converted! Brilliant grey cover, Beautiful support products like the colour remover around the hairline and the complimentary shampoo and conditioner is such a surprising extra. Totally hooked! My friends have been commenting and I feel Confident and completely covered!!”

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“With The Shade I had at-home hair colouring experience with professional-grade results! I am happy that this hair colour is free from ammonia, PPD, parabens, and phthalates, making it a gentler option for my sensitive scalp and definitely better for my hair. They look great and have increadible colour. It s really aesy to apply, although I ve got long hair and do it by myself and always I get perfect results. I rally love it!”

The Shade 5 star review on 28th May 2025

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“I had always gone to the hairdresser but the color they used burnt my scalp. Since using THE SHADE my hair is healthier and when i colored my hair my scalp didn’t hurt. Easy application highly recommend. I went and had a haircut and the hairdresser loved the color”

The Shade 5 star review on 27th May 2025

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“I was really hoping this would be a game changer for me as I've recently become allergic to what's in normal dye products & reading everything in this is natural.However the next day my head became extremely itchy & irritable the same as other dye products.Smells great & good coverage but not long lasting & I covered it perfectly.Sad it didn't work for me as I was really hoping this would be it :(”

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“I was really impressed with my colour and how my hair feels afterwards. I could never go back to shop brought again after using it only once. Highly recommend to any one else that are thinking of changing.”

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“I got so sick of spending hundreds of dollars in the salon, I used to always dye my hair when I was younger using those cheap box dyes. These are so much better than that. I have tried a few different colours and have loved every one. It is so easy, and love that everything comes in the box for you. Also that you can sign up for a membership and get it shipped to you as often as you like. Fantastic products! Highly recommend x”

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“I have used this product now 3 times. Loving it every time I use it. Covers up my greys nicely and I have had lots of comments on the colour”

The Shade 5 star review on 23rd May 2025

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“I am so happy that i found THE SHADE.. I am still experimenting with different shades . I love how they color the hair and how gentle it has been on my scalp. Thank you.”

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“Excellent service provided by the colour specialists! Product is amazing”

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“LOVE my new hair colour! The consultant was super helpful in picking the shades for me to try, thank you! 😀”

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“First time buying from the shade and really happy with the toner. Customer service was great to deal with to. Will be buying again.”

The Shade 5 star review on 22nd May 2025

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“Super easy to use, brilliant colour and fast delivery! I’ve set it to automatic delivery every 6 weeks which is perfect for my growth rate- just set and forget 💕”

The Shade 5 star review on 21st May 2025

Helpful Report

“I recommenced dyeing my hair this year at 65 - after going grey at 56. I started using products that reflected what was important to me - no nasties in their products - not tested on animals and a great range of colours. All the colours that I initially tried from other companies produced very flat colours that dried my hair so much that it felt like straw. And then recently I was very lucky to find ‘The Shade’ and their products have given me great colour - and colours I can mix and match - and they are an ethical company with no nasties in their products across their whole range. I also love that you can purchase permanent colours with different volumes of developer with the 27 volume developer catering to more resistant grey hair - such as mine! And their customer service is fantastic! My whole experience of The Shade as a company and with their range of products is as close to a salon as possible with so many variations of colour and care available to you. The Shade is nothing like my usual experience of buying a box of colour tint in a shop or online - I am loving my new hair colour and the condition of my hair.”

The Shade 5 star review on 19th May 2025

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“Absolutely love the peppermint shampoo and conditioner, it’s lovely”

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“Dark Ash Blonde is wonderfully adaptive. I started with 40% grey, now I am 80 % grey, and you can see the coverage in the photo. Highly satisfactory!”

The Shade 5 star review on 18th May 2025

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“Absolutely perfect colour! Better than a salon job!”

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“So easy to use with consistently awesome results. I have very sensitive skin but do not react at all.”

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“Very pleased with the dark brown colour. Covered grey bits and has lasted well even though my hair grow quickly due to my own recipe which I only do every 10 washes (black Jamaican caster oil/coconut oil/olive oil). What I can say is The Shade easy to apply and no itchy scalp! Which as I have got older happens with supermarket colours. Will definitely repurchase.”

Helpful Report

The Shade is rated 4.5 based on 2,407 reviews