The Shade Reviews

Name: The Shade
Address: 23 Milton Parade Malvern VIC 3144, ,, Malvern
Rating: 4.53

4.5 Rating 2,125 Reviews

88 %

of reviewers recommend The Shade

Company Reviews

Metrics

Info

4.5

Based on 2,125 reviews

Shipping & Delivery
Delivery Methods	Postal Service
Average Delivery Time	Within 5 Days
On-time Delivery	Greater than 93%
Accurate And Undamaged Orders	98%
Customer Service
Communication Channels	Email, Live Chat, Telephone
Queries Resolved In	Under An Hour
Customer Service	4.5 out of 5

About The Shade:

The Shade is Australia's leading home hair colour and hair care company. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

Visit Website

Email:

support@theshade.com.au

Location:

23 Milton Parade Malvern VIC 3144, ,
Malvern
3144

The Shade 5 star review on 27th October 2025

571

Anonymous

Anonymous // 01/01/2019

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“I have four. It really hard over the years to cover all my stubborn greys especially around my forehead and baby hairs. The shade has been fantastic! First time use, smells great and even coverage and thorough. Keen to see how long it lasts and also next time would like the shade to be lighter.”

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“Really happy with the results and the customer support. The product was super easy to use. Ordering again now!!”

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“Being an x hairdresser I was hoping that this will be a better option & less expensive. I’m very impressed! Will order again for myself & my sister. Thank you!!”

The Shade 5 star review on 29th July 2024

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“I sent an enquiry to the shade on which color would be best for me I received a reply within one business day I ordered my product and it arrived so quickly and the toner is perfect my hair is soft my hair is glossy it's toned down all my warm tones and I honestly couldn't be happier five stars I'd give you six if I could”

The Shade 5 star review on 26th July 2024

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“I love it. My hair is healthy and shiny”

The Shade 5 star review on 25th July 2024

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“Great product! Easy to use and great color!! Told all my friends to use it! As a homeschooler mum it’s great cheap alternative.”

The Shade 5 star review on 22nd July 2024

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“Its amazing my hair looks so beautiful after i used it. Also im amazed how the product didn’t react on my scalp no colour on skin like the one i bought on regular store. I will definitely 💯 continue using shade.”

The Shade 5 star review on 21st July 2024

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“I have been using the Shade for a few years now and find it is the best on my hair. I use the Semi permanent and find its perfect along with their shampoo and conditioner. Their quality of colour is just like a salon! , so I am happy to stick with the shade. :)”

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“I’ve been using The Shade for around three years now. My hair is a lot healthier now I’m not box dying. Love love love. I’ll never box dye again”

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“Such a great colour, love the mixture and how it makes my hair feel and look after”

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“I have been very happy with my hair colour from The Shade. The chemicals don’t harm my scalp & I only use mid brown again when I can see the white roots coming through. My hair always looks shiny too.”

The Shade 5 star review on 17th July 2024

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“Most defenitely reccomend. The colour i bought (darkest brown) turned out great. Got the results i wanted and were identical to the picture. Shipping was fast and purchase was defenitely worth it.”

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“It actually covered my greys. Very impressed”

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“Wonderful product, great quality and great results. My small bit of feedback is that I wasted so much of the dye and lightening. It would be great if you had instructions or smaller packs for those that only need 6 to 12 foils rather than half a head and the same goes for the dye. It would be good if you had instructions on how to ration and store after opened. Also, none of my boxes came with barrier oil or remover and there were no notes to explain why. I am hoping I get some sent as I ordered about 6 months worth of product all without this.”

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“My original hair has bleached 3/4 head foils, it's pretty light but with some warmth (picture with rough straightened hair). The toner I usually buy from Priceline and also blonde shampoo tends to give a blue/dull look, so I was looking for a beige toner to try. The colourist recommended Taranto 9.2 Light Beige Blonde. I followed the instructions and left it on for the maximum recommended time. The next morning it looked pretty dark (picture with curly hair). The FAQ's said the colour can go a bit dark if your hair condition isn't that good. My hair is a bit dry, but not too bad I wouldn't think. After one wash it lightened further (picture with blow dried hair), and it has since lightened further with more washes. You can still see the highlights, and the tone is a creamy blonde. I think the 902 Catania Lightest Beige Blonde would have been better, however this colour wasn't in stock. I also would leave it on for less time. And finally, the product size for short hair was quite generous for my hair length, so I ended up really saturating my hair (and maybe I used too much product?). Next time I might try ordering the larger size, and splitting it over two treatments. All in all, it was good to try. I would suggest not doing it the day before an event (in case you need a few washes to bring the colour down).”

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“This product is great. Im not longer spending over $200 at a salon now ive found the shade.”

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“I have lived in the NT for over 10 years now and constantly my colour has been fading to brassy tones after 2 washes. I had been told it is due to me taking berocca tablets (1 tablet not even daily). After trying your product all I can say is wow. I took my time writing a review as I wanted to test my colour fading. And to my surprise after 6 weeks my colour has not faded at all and especially no brassy red. Thank you and please don't change your product.”

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“I’ve been using The Shade for almost a year now. Excellent product indeed! The color is fabulous and it does not damage my hair. It’s so easy to apply, I don’t have to go to the salon to color my hair roots. This saves me a lot of money and provides convenience. Highly recommend product!”

The Shade 5 star review on 7th July 2024

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“The coverage was less then I hoped for.”

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“Great value and so easy to use. The colour is amazing just like you get from the salon but for a quarter of the price. Covers greys so well definitely be ordering again”

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The Shade is rated 4.5 based on 2,125 reviews