The Shade Reviews

Name: The Shade
Address: 23 Milton Parade Malvern VIC 3144, ,, Malvern
Rating: 4.54

4.5 Rating 2,408 Reviews

88 %

of reviewers recommend The Shade

Company Reviews

Metrics

Info

4.5

Based on 2,408 reviews

Shipping & Delivery
Delivery Methods	Postal Service
Average Delivery Time	Within 5 Days
On-time Delivery	98%
Accurate And Undamaged Orders	100%
Customer Service
Communication Channels	Email, Live Chat
Queries Resolved In	6 - 12 Hours

About The Shade:

The Shade is Australia's leading home hair colour and hair care company. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

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Email:

support@theshade.com.au

Location:

23 Milton Parade Malvern VIC 3144, ,
Malvern
3144

The Shade 5 star review on 26th September 2026

584

Anonymous

Anonymous // 01/01/2019

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“I have a slightly complicated hair situation - it's naturally dark brown (and long), then had a lot of foils, then I used henna + indigo for a year and also I've got quite a few greys! It was getting way too dark with the repeated henna + indigo-ing so I spent ages trying to find an option to colour over it. There were plenty of horror stories to read on the internet, and hairdressers were also reluctant to provide much advice other than to avoid the grocery store box dyes because apparently you can get some bizarre results. I found The Shade during my internet searches, and was initially worried about whether the henna/indigo would react with the hydrogen peroxide but in the end gave it a go because it was ammonia free and sounded like higher quality dye than the supermarket dyes. I went for the golden brown - I probably left it on too long at the hairline roots so it intially came out a bit more red than expected (though this has faded nicely with a couple of washes) and in the areas where the colour was on for less time it looked really nice. It's covered the greys well and hasn't done anything weird with the henna-treated midlengths. I think I still have a way to go as now my roots are lighter, the mid lengths have remained very dark (I don't think there's much I can do about that other than grow it out) and the ends are lighter again from the old foils, but I think given my hair circumstances it's the best it could have turned out! And I'll definitely be continuing to use until I finally grow out that dastardly henna & indigo :-) Thanks The Shade!”

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“Wow I'm so glad I found shade. Most amazing gentle no smell hair colour. My hair feels so soft and full of life. Love”

The Shade 5 star review on 29th November 2018

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“It was very easy process and my hair came out so soft it felt like I had been to the hairdresser. The colour is lovely too. The only downside is that it barely covered my gray and white hairs, and when I washed my hair for the first time since colouring it all of the colour on them washed away. It was disappointing seeing as I followed the instructions about gray hair to the absolute letter. I guess my greys are more stubborn than most.”

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“I love the smell and colour however after 2 weeks I find that the colour has more or less faded after a few washs and I don't even wash my hair everyday so in this regard it is disappointing. Comparing this to other brands, I'm afraid I won't be re-purchasing it. Also, I don't why but my hair became rather dry and frizzy after each wash which requires a signifcant amount of argan oil so sadly I won't be re-purchasing it. Thank you for the kit - that piece was a great idea and I like it a lot!”

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“Very Happy With The Product, I Ordered Two Tubes Of Colour And Developer As My Hair Is Quite Thick But To My Suprise I Only Had To Use One. The Colour Turned Out Beautiful, With A Beautiful Shine To It. Will Most Definitely Use Again”

The Shade 5 star review on 27th November 2018

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“Great product easy to use. Awesome color and coverage of grey hair.”

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“Once I've coloured my hair feels silky soft and lightweight. Much much MUCH better than other brands!”

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“It doesn't smell bad, the directions are easy to follow. My hair looked completely natural. TOTALLY WORTH IT!”

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“My hair is super soft with no greys peeking through. It even smells lovely. When I'm outside it just shines and looks so natural. I love it!”

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“I love the IDEA of The Shade, but the experience wasn't fantastic. First of all, the packaging was great and the little at-home kit with the brush and bowl are made well. Unfortunately, the barrier oil smelled awful; I didn't even put it on and decided to use some moisturiser instead. The hair dye itself was fine and the colour came out nice. I had a bit of staining around my hairline, so I went to use the dye remover wipe. Wowza! Big mistake. It felt like my skin was burning, and I had to wash it off straight away. Overall, this system might work well for those who aren't as conscientious about the chemicals they put on their skin (it is hair dye, after all), but I won't be using it again. It seems like a total waste to buy the whole kit when I will only be using the colour cream.”

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“The color stays on longer than others and covers grey better than any I've tried. It's less expensive and does a better job all together. Plus I do like the color as it fades away!”

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“This was my first time coloring my hair at home but everything was easy. The products were neatly labeled and everything was in the benchmat! I recommend this to anyone who wants soft, beautifully colored hair.”

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“My hair color is amazing and feels incredible too and it was so easy to do! The entire process was very easy from ordering to amazing hair color. Thank you The Shade for this amazing experience. I am one happy customer!”

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“The Shade kit was easy to use and left my my hair feeling soft. Very happy the outcome of the colour”

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“The colour was great, loved it. But the dye itself leaves colouration on any top you wear for at least 2-3 washes. Don't wear anything white.”

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“The color covered grey better, made my hair shinier, and was just the right shade! I honestly didn't expect the results to be any better than my usual brand, but it definitely is. I am impressed, unexpectedly so, but impressed.”

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“The packaging was so cute! They add lots of personal touches which i found fab. The instructions were very easy to follow for a beginner. The colour itself is fab exactly what i needed and my hair looks very healthy,natural and doesnt look box dyed at all. Overall super impressed!!”

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“I cannot tell you how impressed I am with the product, the packaging, the directions...everything is top notch and I look forward to not having to rely on my increasingly frequent salon visits for expert coloring...try it, you'll LOVE it.”

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“I am so happy i gave it a try, the results are AMAZING! I love the shine and all over coverage!!! love love love it!!!!”

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“It has amazing gray coverage, easy to follow instructions and even smells great! I normally smell like chemicals for a few days after coloring my hair, but not with this product...I love it. I also love the packaging.”

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The Shade is rated 4.5 based on 2,408 reviews