The Shade Reviews

Name: The Shade
Address: 23 Milton Parade Malvern VIC 3144, ,, Malvern
Rating: 4.52

4.5 Rating 2,002 Reviews

87 %

of reviewers recommend The Shade

Company Reviews

Metrics

Info

4.5

Based on 2,002 reviews

Shipping & Delivery
Delivery Methods	Postal Service
Average Delivery Time	Within 5 Days
On-time Delivery	Greater than 92%
Accurate And Undamaged Orders	99%
Customer Service
Communication Channels	Email, Live Chat, Telephone
Queries Resolved In	Under An Hour
Customer Service	4.4 out of 5

About The Shade:

The Shade is Australia's leading home hair colour and hair care company. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

Visit Website

Email:

support@theshade.com.au

Location:

23 Milton Parade Malvern VIC 3144, ,
Malvern
3144

The Shade 5 star review on 30th June 2025

Evonne R

The Shade 5 star review on 25th June 2025

Heather P

558

Anonymous

Anonymous // 01/01/2019

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“I went from a dark brown to a light ash blond and love the results”

The Shade 5 star review on 11th February 2020

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“I have now enjoyed The Shade home colouring product four times and can say it is beautiful! I love the broad selection of colours (I have found the one I love for now!), love that it colours, and keeps coloured, my scattered greys, and that the subscription rolls over. My scalp also doesn’t sting anymore when the dye is applied, which of course I always found very irritating and worrying with my old hair dyes. This brand is a winner and I highly recommend it!”

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Thanks for your kind words Elisa, so glad you like it! The Shade team

“Unfortunately I have very sensitive skin and was highly allergic to this product. I forgot to cancel the subscription and now have an extra one I can't use.”

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“Goes on easily ,plenty of product supplied , really great coverage especially on hard to colour grey absolute value for money . Im definitely sold on it ! Also hair doesnt feel dried out and tortured after use”

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Thanks so much Gina, so happy you like The Shade! The Shade team

“Hi i recently tried your hair colour. I'm not satisfied with the colour did not think it would be THAT red. My roots and ends seem straw like in texture. I'm sorry but I think I will cancel my next order. Thanks. I have added a before and after photo for your perusal. Regards.”

Helpful Report

Hi Tamara, I'm sorry your colour didn't turn out as expected. I recommend that you contact one of our colourist here, and they would be happy to give you personalised advice: https://theshade.com.au/colourist/ We would love the opportunity of helping you get a colour that you're happy with. I hope this helps! Regards, The Shade team

“Loved the results, my hair is healthier with shine and a nice even colour. Easy instructions and the whole process was easier than box colours. The colour didn’t leak when my hair was wet over the coming days (something I’ve experienced with red hair constantly). So very impressed!! Only downside was the brush handle snapped the first time I used it.”

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Thanks for your photo and kind words Carly. Thrilled that you are happy with the result. Your hair looks great! Sorry about the brush; I'll put another one in the mail for you. The Shade team

“This is the best! The trial kit is very professional. It has everything you need. The colour box is amazing. Barrier cream to stop colour from getting on your skin. Awesome colour. And the most amazing shampoo and conditioner. My hair was in quite bad shape from being blonde and this colour has brought my hair back to silky. I love the smell too. Like a high end salon. I felt totally pampered even though I did it myself. Cannot recommend enough! I've had so many positive comments on my hair colour today.”

The Shade 5 star review on 3rd February 2020

Helpful Report

Thank you Allanah, so happy that you are happy with The Shade!

“I followed the instructions but my hair didn’t come out the same colour as it did in the picture”

Helpful Report

Hi Suzi, I'm sorry your hair didn't come out the same as the photos on our product page. There are a number of factors that could have caused this. Please get in touch with with one of our colourists here who would be happy to give you some personalised advice: https://theshade.com.au/colourist/ I hope this helps! The Shade team

“Great service and fast delivery, very happy”

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“Unfortunately this product didn’t work for me. I have really sensitive skin and thought because this product contains little chemicals it would be ok for me to use but it burnt my skin when I did the patch test .”

Helpful Report

Sorry it didn't work out for you Arana; very glad you did the patch test first. Wishing you all the best!

“Hi, The Shade is my regular way of tinting my hair once per month by my daughter with a top up half way on the top of my head. It has been very successful and has saved me a lot of money. I am very happy with The Shade, dark brown.”

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“Not good and I found the experience stressful and costly trying to find my ideal shade... then advised to seek professional help, $50 down the drain and hair looks terrible”

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“No more harsh chemical colour treatments. The Shade is the next generation in home colouring. Beautiful results with built in highlights. Try it you won’t be disappointed. Convenience of delivery to your door. You can change shade and delivery frequency whenever you want. Use once you won’t ever go back to anything else!”

Helpful Report

Thanks very much for your kind words Peggy! The Shade team

“I can’t stop recommending your product!! The Shade is incredible, my colour is amazing, pure, clean blonde. No brassy overtones and not a hint of purple. This is a superior product and the results I get are so much better than I was getting for $120 a month at a salon! Congratulations on an amazing product. Rachel”

The Shade 5 star review on 26th January 2020

Helpful Report

Thanks so much Rachel, thrilled you like it! The Shade team

“The product itself is lovely. My hair feels shiny, well conditioned & healthy, but the shade is a lot darker than the colour swatch suggested. It does look good though, so I'll keep doing it.”

Helpful Report

Hi Leah, Thanks for your review! There could be a number of factors why your hair is darker than the colour swatch. I suggest you contact one of our colourists here: https://theshade.com.au/colourist/ who could give you personalised advice. Regards, The Shade team

“Fast service, helpful consultants and good quality product. However I am surprised by all the reviews that say it's easy to use. If you've watched your hairdresser colour your hair, you have to apply The Shade in exactly the same way, methodically sectioning your hair using clips. If you're experienced with that kind of thing, good for you. Me? I found it impossible to do in my cramped bathroom - the clips wouldn't stay in place, the bowl almost tipped a few times (watch out for the cat), I couldn't reach the back of my head or see what I was doing. In the end, in despair, I resorted to applying the stuff with my fingers Now I understand why box colours use a squeezy bottle.”

Helpful Report

Hello, thanks for your review! It can be tricky the first time you use a bowl and brush to apply hair colour if you are use to squeezy bottles. Here's a video which could help you: https://theshade.com.au/support/ Please persist, as it's a much better way of colouring your hair as it allows you to colour where you need it. If you colour all your hair every time, you'll end up with colour build-up and colour banding. If you need help from a colourist, please feel free to contact them here: https://theshade.com.au/colourist/ Regards, The Shade team

“The colour is lovely, very easy to use and has a pleasant smell. I have very stubborn grays and the colour and covered them all. (Note that I have a purposeful swatch of white hair that I keep :) The photo of me is not great - but the colour is :)”

The Shade 5 star review on 7th January 2020

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“Love love love!! I've been box dying my hair for 25 years, due to not wanting to spend money to have it done. I've had greys for 10 years and have done my best to cover them, but never really able to fully. The box colours are always patchy, and leave my hair dry and damaged... Received my The Shade order, loved the packaging and free goodies with it! The instructions were super easy to follow, and the pre-grey covering treatment resulted in FULL grey covering! My hair was left really soft and with an even rich colour! So happy I stumbled accoss The Shade! :)”

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“What more grey blonde”

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“I am very happy with the product. The colour is brilliant, and my hair is shiny. I just wonder if I really have to apply the developer first on the roots, (the roots are white) I am not game to try to put the colour on without doing that first”

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The Shade is rated 4.5 based on 2,002 reviews