The Shade Reviews

Name: The Shade
Address: 23 Milton Parade Malvern VIC 3144, ,, Malvern
Rating: 4.52

4.5 Rating 2,002 Reviews

87 %

of reviewers recommend The Shade

Company Reviews

Metrics

Info

4.5

Based on 2,002 reviews

Shipping & Delivery
Delivery Methods	Postal Service
Average Delivery Time	Within 5 Days
On-time Delivery	Greater than 92%
Accurate And Undamaged Orders	99%
Customer Service
Communication Channels	Email, Live Chat, Telephone
Queries Resolved In	Under An Hour
Customer Service	4.4 out of 5

About The Shade:

The Shade is Australia's leading home hair colour and hair care company. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

Visit Website

Email:

support@theshade.com.au

Location:

23 Milton Parade Malvern VIC 3144, ,
Malvern
3144

The Shade 5 star review on 30th June 2025

Evonne R

The Shade 5 star review on 25th June 2025

Heather P

558

Anonymous

Anonymous // 01/01/2019

Sort by: Most Recent Most Recent Highest Rated Filter: None None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful

“After having Dengue Fever, I lost a lot of hair and my naturally blonde hair became a very dull grey underneath. After one use I found The Shade to be gentle, conditioning my hair and the best is the color which was Amalfi- Light Blonde, actually removed the dull gray colour without me even using the extra developer. I highly recommend this product.”

Helpful Report

“Really happy with the result! Easily as good as my pro-hair salon colour, but at a fraction of the cost! I'll be using this instead of spending hundreds at the salon each month!”

The Shade 5 star review on 8th October 2019

Helpful Report

“Am very happy with the colour I picked which gives overall good coverage on my hair when someone does it for me. I just top up the top part of my head in between when I notice white re-growth. Very successful and a lot cheaper than going to the hairdressers.”

Helpful Report

“This Italian-made product is a delight to work with. All the self-colouring steps have been systematically well-thought-out and each product is like a little high-performing star in its own right. It's refreshing to not have the sickly smell of ammonia, and then to finish off with high performing shampoo and a conditioner (a little goes a long way and hair is silky smooth afterwards) has been a welcome change. More than this, the personalised help I've had from Camilla has changed from nervous exchanges with hairdressers with in-chair, overpriced salon experiences, to someone who really listens and gets my concerns and then like magic, has instant and perfect solutions. This is a cracker of a little company that ticks all the boxes for me and consistently delivers. Great product, great price, great service.”

Helpful Report

“I am a 73 year old lady who had thinning hair due to over colouring,this worried me,after a lot of research I found the shade, after several applications I now have shiny,thicker,less fall out,healthy hair,thank you sincerely. Marie.”

Helpful Report

“THE BEST! The colour is exactly what I wanted and expected, my hair feels and looks great and is so shiny! So glad I’ve found a home colouring kit that makes you look like you’ve had your hair done at the salon.”

Helpful Report

“An amazing product! 😊”

The Shade 5 star review on 20th September 2019

Helpful Report

“A very loving friend introduced me to The Shade, having the trial offfer I didn’t think twice and placed an order. This was after my last wed colouring with L’Oréal went bad as I got a reaction and I was loosing a lot of hair. After my first time with The Shade, I washed my hair and felt the difference straight away. When It was dry I saw the perfect shade I wanted and my hair felt silky and soft. I used only this brand for a while and when I went travelling I didn’t use anything else. I love the results it provides and every time I need an assistance the customer service is beyond amazing. Go try it.”

Helpful Report

“I have been using The Shade for 6 months now. True to colour and fade resistant. Leaves my hair in very good condition.”

Helpful Report

“Lovely colour, nice and shiney. All the extras such as the oil to stop the hair from staining my face and the colour remover are fantastic. Makes the process easy and not at all scary.”

Helpful Report

“I have red hair and have trouble keeping the colour in the white regrowth. I'm sorry but even after using the pre-softening and following the instructions, the colour hardly took to my hair. Not for me. Thanks for the trial. The accessories are good.”

Helpful Report

Hi Rosanne, I'm sorry you didn't get the result you were looking for. I would suggest that you contact one of our colourists at https://theshade.com.au/colourist/ for some personalised advice. The Shade

“An excellent choice. The colour is well suited for me and there is some choice. Apllication is like going to the hairdresser without really going. Very professionally organised. Highly recommend. I am HIGHLY allergic now to PPD so needed another option - my first choice, the colours were not extensive and the product I chose too red/orange for me as a brunette. The Shade offered Ash tones as well. Thank you.”

Helpful Report

“Brilliant! I have previously used mostly semi permanent reds and pinks so I was pleasantly surprised by the ease of this kit and the lack of mess. I loved the free application kit that came with it, especially the cape and the bowl. My hair had grown out layers of balayage but this dye applied evenly throughout despite this. The dark brown shade came out exactly as expected from the pictures and has left my hair looking shiny and healthy. It covered up with couple of greys I had with ease and didn't even leave a mess in my shower. Overall I am very pleased with the results!”

The Shade 5 star review on 10th September 2019

Helpful Report

“Just tried this colour on trial. I am a redhead and have trouble keeping colour in the whites. Used the pre-softener and followed instructions but the colour hardly took to the roots at all. I haven't had this happen before. Usually the colour takes at first but washes out too quickly. This one just didn't work. Was really disappointed.”

Helpful Report

Hello, I'm sorry you had issues with the colour. Please contact one of our colourists here who can give you some personalised advice: https://theshade.com.au/colourist/ The Shade team

“I have naturally dark brown hair and wanted to find a dye to match my colour. Como 4 Dark Brown is absolutely beautiful and looks so natural. The dye has no bad smells and is very gentle and effective. It did a great job covering up my grey. My hair is wonderfully soft and shiny. Love it!”

Helpful Report

“Great easy to use, I'm giving a four due to coverage of greys”

Helpful Report

“I found The Shade just as a random Facebook ad and figured with their free trial it was worth a go. I chose the Mahogany Brown and got some advice emailing with a colourist first, on her recommendation i did a bleach wash before hand to get rid of previous colour buildup and lighten my starting base colour and a couple days later, coloured my hair and I am absolutely thrilled with the way this colour has turned out. My hair is so much softer, shinier, and less tangled than usual after colouring it. I'm 100% sold.”

The Shade 5 star review on 20th August 2019

Helpful Report

“This is the third time I've coloured my hair with The Shade at home. The colour itself is so natural, it blends with my natural colour beautifully. The formula is amazing, it's not harsh or drying and doesn't damage my hair like other brands. My hair is now in better condition, no more breakage and its getting length back. I'm just sorry I didn't get The Shade sooner!!”

Helpful Report

“Very pleased with the kit! I cannot get over how shiny my hair looks! It comes with everything you could need to colour at home. My colour Genoa (6), came out a lot darker than the swatch, closer to Bellagio (3). However, the colour itself is very nice and multidimensional. I will only buy hair colour again from The Shade!”

Helpful Report

“it was,nt actually a ''free trial '''I joined the subscription plan right away because they have a ...cancel at anytime ..clause .I tried it out last night only using half the contents of everything and I must say I am impressed .The actual contents of the pack are good quality products .I have already recommended to my two daughters so that in itself is a good review .”

Helpful Report

The Shade is rated 4.5 based on 2,002 reviews