The Shade Reviews

Name: The Shade
Address: 23 Milton Parade Malvern VIC 3144, ,, Malvern
Rating: 4.54

4.5 Rating 2,361 Reviews

88 %

of reviewers recommend The Shade

Company Reviews

Metrics

Info

4.5

Based on 2,361 reviews

Shipping & Delivery
Delivery Methods	Postal Service
Average Delivery Time	Within 5 Days
On-time Delivery	97%
Accurate And Undamaged Orders	100%
Customer Service
Communication Channels	Email, Live Chat
Queries Resolved In	6 - 12 Hours

About The Shade:

The Shade is Australia's leading home hair colour and hair care company. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

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Email:

support@theshade.com.au

Location:

23 Milton Parade Malvern VIC 3144, ,
Malvern
3144

The Shade 5 star review on 1st July 2026

577

Anonymous

Anonymous // 01/01/2019

Sort by: Most Recent Most Recent Highest Rated Filter: None None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful

“Loved it! Maybe just a bit dark... I need something more red please!”

Helpful Report

“I was very happy with the speed & quality of the delivered product. The kit, especially the cape, were great. The hair Colour product was easy to use and had NO chemical smell. I loved the conditioner. My hair feels healthy and has a shine to it. I did find that the light brown colour is much darker than I expected. I will order a lighter shade next time.”

Helpful Report

“Used for first time today. Very happy with results and colour 5.53 chocolate brown looks great. Happy with product. Hair feels silky. Easy to apply. As I only have short hair, will only mix 1/2 mixture next time as there was a lot left over. Also it would be great if shampoo and conditioner can be purchased in bottles in future. Will definitely be ordering again. Thankyou The Shade.”

The Shade 5 star review on 15th June 2020

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“I was excited to try this product, but the colour wasn’t as good as even a L’Oréal box dye and hasn’t lasted well. Unfortunate as I liked the concept.”

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“I purchased a blonde shade for my mum, whilst the colour was gentle on her scalp, no overpowering smells unfortunately it did not cover her regrowth. The product was packaged beautifully. We are dissapointed that it didn't work.”

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“Product was easy to use, hassle free and looks great. No greys woohoo”

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“Fantastic products! Love the accessories kit, was all very easy to use. Colour was a little darker than I expected but was still happy with the products and results.”

The Shade 4 star review on 14th June 2020

Helpful Report

“I ordered dark chestnut blonde and my hair is now very dark brown with a hint to red theough it. I'm not very happy with the colour as I was aiming for a light brown.”

Helpful Report

Hi Angie, Sorry that the outcome was darker than you expected. There is a number of reasons why this could have happened. Please contact one of our colourists here who would be happy to assist you: https://theshade.com.au/colourist/ The Shade team

“Very satisfied with your product. Hair colour had more reddish tones in it that I would usually have. Great grey coverage.”

Helpful Report

“Up to today I was strictly a salon colour gal. After 3 months of COVID restrictions I got sick of looking at my roots and greys so decided to take advantage of the free trial. I chose the colour suggested for me and the results are stunning. My hair was a dark blue violet colour beforehand so I was worried the deep golden brown wouldn't take but it worked brilliantly and it looks like a professional colour job. Love the shade, love the shine. I'm converted”

The Shade 5 star review on 13th June 2020

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“We are so happy to have found The Shade. The colour matching and online ordering is fantastic. The product itself is like a luxuriating treatment, my hair feels amazing. Thank you The Shade”

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“I loved the consistency and how long it has lasted. The bowl, mat and brush were a good bonus. I found the cape too small. It should be much longer. The colour recommended was the colour I thought I should use but I found it came out too dark. I needed at least 1-2 shades lighter. Other than that it was great. I will definitely use again.”

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“I was so surprised at the ease of this colouring system and wrapped with the result of my regularly coloured hair. The extra developing for the greys worked great. Will definitely continue to use The Shade.”

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“Beautiful quality and kit comes with everything you need to make colouring at home easy. I will miss my hairdresser but love the savings!!”

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“The Shade is brilliant! Colour is great and it covered all the greys! The condition of my hair is really good and there is no unpleasant smell. All is good when you use The Shade. :)”

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“Excellent colour my hair feels healthy and soft”

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“I’ve been using shade (2 colours mixed) for over a year and my hair looks fabulous! People always compliment me on the colour and no dryness, just shines ! It’s virtually the same colour I had as a little girl, and I love it! 73 and loving it!”

The Shade 5 star review on 11th June 2020

Helpful Report

“I adore my colour from The Shade. They colour matched my previous brand but The Shade is much better quality. It's better for my hair, simple to use and I live the results. I'm definitely a repeat customer.”

The Shade 5 star review on 10th June 2020

Helpful Report

“The Shade kit had everything I needed for such an affordable price. I absolutely loved the shampoo and conditioner (secretly hoping these will come out in large sizes for purchase!). My hair throws a lot of warm tones and I'm always apprehensive about trying at home colours but the cool dark brown colour did not disappoint, after 4 washes I still haven't had to tone my hair. I'm very impressed with this product and will continue to purchase. Thanks!”

Helpful Report

“The color I picked was amazing, it was easy to use and my hair feels healthy even after 2 weeks. The only thing is I paid for my color I didn’t get the free trail but I would love one.”

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The Shade is rated 4.5 based on 2,361 reviews