The Shade Reviews

Name: The Shade
Address: 23 Milton Parade Malvern VIC 3144, ,, Malvern
Rating: 4.54

4.5 Rating 2,165 Reviews

88 %

of reviewers recommend The Shade

Company Reviews

Metrics

Info

4.5

Based on 2,165 reviews

Shipping & Delivery
Delivery Methods	Postal Service
Average Delivery Time	Within 5 Days
On-time Delivery	Greater than 92%
Accurate And Undamaged Orders	98%
Customer Service
Communication Channels	Email, Live Chat, Telephone
Queries Resolved In	Under An Hour
Customer Service	4.5 out of 5

About The Shade:

The Shade is Australia's leading home hair colour and hair care company. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

Visit Website

Email:

support@theshade.com.au

Location:

23 Milton Parade Malvern VIC 3144, ,
Malvern
3144

The Shade 5 star review on 22nd December 2025

579

Anonymous

Anonymous // 01/01/2019

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“My experience was terrible. It started off well and I was a potential subscriber...I am by no means a hair expert and having gone to hairdressers as have had disasters at home in the past I asked some questions as I was advised to have 2 colour tubes to mix. The instructions I received were for one color and also for grays, so towo.sets of very different instructions and timeframes and nothing for duo colours. but no for two. When I asked the questions I was advised I was over complicating matters, there was no acknowledgement that I was right and my qstn warranted which they were and that the person _ Camilla providing guidanve was too busy and pretty much I had been wasting her time. Each time she answered me there were subtle digs at me for not understanding 'simple instructions yet the irony was that the written advice she finally gave me was no where to be written and different to what was advised for the general one tube pack. She made me feel very stupid and was insensitive to my questions even after I told her I was grateful for her advice and didn't want to be difficult or ignorant. I also.kept getting the standard response " then home dying is not for you"..extremely insensitive given the covid-19 isolation...As a result I will not be subscribing to a business that advertisedls they are happy to provide one on one advice yet makes you feel worthless, stupid and and wasting their time. Very disappointed at the insensitivity and lack of patience or understanding”

Helpful Report

After our colourist Camilla provided five detailed, personalised, long emails, customising a colour blend and explaining the exact colouring instructions and process three times, the client wasn’t comfortable with home colouring and with understanding the instructions. I understand this is a stressful time for everyone in the community, our clients and our team too. It isn’t however, a valuable use of anyone’s time to repeat colouring directions more than four times. Our wonderful team is currently working day and night seven days a week to support all our wonderful clients, but there are limits to the attention that we can give to each individual. Providing five clear emails, together with detailed but easy to follow instructions, and all the accessories you would need in a home salon and an custom colour blend is a high level of customer service and support, but unfortunately we can’t always please everyone. The Shade team

“Absolutely love this product especially at a time we cannot go to a hairdresser....great idea absolutely a beautiful product....”

The Shade 5 star review on 18th April 2020

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“Very pleased with the process and everything that was included.”

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“Love, Love Love it! Fantastic shipping time, quality product and great results. Especially loved the neat packaging, personal touches and salon kit. The shampoo & conditioner are also fabulous and left my hair feeling thick and healthy. Portofino- Copper Golden Brown is a beautiful rich colour too.”

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“I still haven’t received my delivery, Australia’s post says it’s been in Melbourne for 10days.”

Helpful Report

Hi Lori, We shipped your order within 24 hours of receipt, but as I explained to you in the email I sent you, there are big delays from Australia Post all over the country mainly due to the increased volume of people having items home delivered. Information from Australia Post regarding the delays can be found here: https://auspost.com.au/about-us/news-media/important-updates/coronavirus#faqs I am sorry your order has been delayed, but The Shade did everything it could do to facilitate a quick delivery, but unfortunately Australia Post currently have a huge backlog. The Shade team

“Ticks a lot of boxes. Great quality colour and no nasty smells. Also covers greys 100%”

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“Love the convenience! I’m a mama of a 4 year old little man & going to the salon for a couple of hours is just not feasible. This kit made my life so easy - and it fits snugly in the the letter box! The conditioner is lovely & my hair is soft, silky & sans greys! I feel pretty! (Even in isolation!!)”

The Shade 5 star review on 16th April 2020

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“Love it. Easy to use, didn’t make my scalp itch and the shampoo and conditioner provided left my hair shiny and nourished”

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“Extremely happy with my colour, my hair is so soft and has a lovely shine to it. Happy with the grey coverage too.”

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“Great colour and coverage”

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“I have not received it but this may be a problem with delivery at the meoment. I will rate again if I receive it.”

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“Colour was beautiful. Washed my hair for the first time a week later and the colour has washed out. Deeply disappointed.”

Helpful Report

Hi Karen, I'm sorry you had some trouble. There could be a number of reasons why this happened. Please contact one of our colourists here: https://theshade.com.au/colourist who could assist you. Best Regards, The Shade team

“Easy colour and has covered my greys! Really happy with recommendation from consultant as well as matching salon colour whilst we are stuck in new way of living!”

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“Extremely pleased with the quality and results I achieved! Would 10/10 recommend this product.”

The Shade 5 star review on 15th April 2020

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“The kit is very good. I found the Developer and colour didn’t mix that well, it looked lumpy and had different colour tones. That said the mix applied much wetter than my regular colour, that said there was little to no staining of the skin and the overall final colour was great.”

The Shade 4 star review on 14th April 2020

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“Really impressed with the shade! So easy, the accessories are great, I love the colour, and best of all, it's paraben and phthalate free! Thank you!”

The Shade 5 star review on 14th April 2020

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“The Shade produced sensational results! The colour was perfect, my hair was so shiny and a better result than from my hairdresser. It was easy to do and I would rate the whole experience 10/10!! The customer service with Craig was amazing!! Than you :)”

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“I have resistant grey hair and have been getting the roots coloured every 3 weeks in a salon for over 20 years. I stumbled across ‘The Shade’ and after reading the reviews I thought I would give it a try. My partner painted the colour into just my roots, all over, and we didn’t take the colour through to the ends. I left the colour on for the time specified, including 10 extra minutes for my resistant greys. This is the same time as the salon left it for. The results are amazing. The colour covered all the regrowth, and it looks like I had it done in a salon! I will continue to use The Shade to colour my hair, as it’s so easy to do from home and conveniently arrives in time for the next application. I used Genoa 6 Light Brown, and for my next application I’ll be trying Montecristo 6.1 Light Ash Brown, just so I can see the difference, and then I’ll settle on a regular colour.”

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“Absolutely love this! Was looking for a way to maintain my long red hair without paying salon prices. Very impressed with the quality and the colour itself. Holds up to washing SO much better than my salon's colour. My only qualm is that I wish the gloves were more like the standard medical gloves instead of the thin clear plastic ones - I have small hands so those gloves are awkwardly large on me.”

The Shade 5 star review on 13th April 2020

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“I used number 4 dark brown to do my regrowth. I have balayage so I didn’t do my whole head. The colour was rich and very good quality. The best part was no horrible ammonia smell! I may choose a slightly more ash shade next time but it blended my roots well. My only criticism would be that with the developer in a sachet it is quite wasteful. If it was in a bottle you could do small touch ups when needed. I only used half the mixture and had to throw the rest out. It would also be great if The Shade did other developers like a no lift one to allow their colours to be used as toners. Overall I am pleased with the quality and will try them again.”

The Shade 4 star review on 13th April 2020

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The Shade is rated 4.5 based on 2,165 reviews