The Shade Reviews

Name: The Shade
Address: 23 Milton Parade Malvern VIC 3144, ,, Malvern
Rating: 4.52

4.5 Rating 2,004 Reviews

87 %

of reviewers recommend The Shade

Company Reviews

Metrics

Info

4.5

Based on 2,004 reviews

Shipping & Delivery
Delivery Methods	Postal Service
Average Delivery Time	Within 5 Days
On-time Delivery	Greater than 92%
Accurate And Undamaged Orders	99%
Customer Service
Communication Channels	Email, Live Chat, Telephone
Queries Resolved In	Under An Hour
Customer Service	4.4 out of 5

About The Shade:

The Shade is Australia's leading home hair colour and hair care company. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

Visit Website

Email:

support@theshade.com.au

Location:

23 Milton Parade Malvern VIC 3144, ,
Malvern
3144

The Shade 5 star review on 30th June 2025

Evonne R

The Shade 5 star review on 25th June 2025

Heather P

558

Anonymous

Anonymous // 01/01/2019

Sort by: Most Recent Most Recent Highest Rated Filter: None None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful

“Lovely! Great customer service, really helpful and very nice product. I'm very happy with my new colour and happy to have found a colour which doesnt irritate my scalp.”

Helpful Report

“My sister is a hairdresser and she is always telling me what to do with my hair. She knows best, of course. So I enjoyed telling her I was pre-softening to colour by colour-resistant greys, and using a tint brush and sectioning to avoid colour build-up! She went a little quiet after I told her that... I love my new colour and I do appreciate the tips and help from the colourists too!”

Helpful Report

“I am really happy with this product - it did not irritate my scalp, my hair is very soft and shiny, i have many compliments on the colour, and it was a treat to use the accessories and to have proper colouring advice. You have won me over!”

Helpful Report

“This was a complete surprise to me - I had personal help with my hair colour issues (arrgh...why have I got 3 colours in my hair from using one colour of supermarket colour??!). I now have a much more consistent, even colour result and I know about different colouring techniques to stop getting colour build-up which I always had before and which I hated. Also, no itch, such a nice colour too.”

Helpful Report

“This is the best! I apparently am now allergic to regular hair colour (I didnt used to be but I coloured more often to cover greys and developed an allergy to regular colour), so now i can finally colour my hair without days of itchiness and red blotches on my face and neck. I have the exact same colour i have used for years, but a better colouring technique and my colour is brighter, and very soft.”

Helpful Report

“I was amazed at how quick my order came through and then all of the great tools and extras to make colouring your hair at home just like the salon. The colour is great and seems to stick which is great for someone like me with a touch of grey. So much better than a supermarket colour and a mile cheaper than a salon. Looking forward to my next delivery.”

Helpful Report

“This was fun! Camila the colourist is great - told me what I can and can't do, which I appreciated! She helped me select a gorgeous colour, and it was just like a salon, but at home - I had the clips adn brush, with my own colouring instructions just for me. No smell or itch, TFG, and really love the shiny, soft colour!”

Helpful Report

“Great product, very easy to apply with no chemical smell. I love the colour and how healthy my hair looks and feels. Also excellent customer service.”

Helpful Report

“This has been my best home colouring experience ever!!! The colourist helped with my hair colour problems, explained everything to me and came up with an option I never would have thought of but that worked really well for me. I used all the accessories, like a pro at home and it has all worked out really well - soft, beautiful colour, and know I feel i know what I am doing, which is nice! Thanks!”

Helpful Report

“I love this! I am super paranoid about products and chemicals due to a serious illness in the family, and so I havent coloured my hair for a while because I want to avoid PPD adn I don't want to use henna. So happy with this - love the colour, no itch or stink, and the accessories are super cool and handy too. Colour is gorgeous and my hair feels amazing!”

Helpful Report

“The condition of my hair has improved so much. I love being able to change the colour that I order when I feel like a change. And because it comes once a month my colour is always tip top!”

Helpful Report

“I’m finally a proper redhead again! After having kids my red hair faded a lot & I couldn’t get the shade I wanted just right. Now I have it thanks to you guys! It would feel great in my soul... if I had one... 😉 👩‍🦰 ❤️ xxx.”

Helpful Report

“Fab,i now have shiny,beautifully coloured hair full of volume,healthy looking hair evaded me until I discovered Shade,thank you Marie.”

Helpful Report

“Absolutely amazing! I coloured my whole hair using shade ‘Chocolate Blonde.’ I previously had damaged bleach blonde hair but after using this my hair has felt so amazing and looks better than ever.”

The Shade 5 star review on 30th May 2019

Helpful Report

“I chose this product for my husband who has found other products make him itch. Unfortunately this one, despite supposedly being free of nasties has proved no different leaving his scalp quite red raw. Looks like he'll just have to go grey naturally and like it!”

Helpful Report

Hi Janet, I'm sorry that the hair colour didn't work out for your husband. Our products is free from Ammonia, PPD, Parabens, Phthalates, and Gluten which are the main irritants. It seems your husband might have had a reaction to another ingredient in the colour. Did he perform a patch (allergy alert) test as per the instructions in the box?

“My hair feels and looks so great! Found my colour and love the no smell/no itch, pro home colouring experience!”

Helpful Report

“I have sensitive skin and I am so happy I have found a product with a great colour result and which did not bother my skin, which is amazing for me. Lovely soft hair, no smell, itch or drips. I'm very happy!”

Helpful Report

“Hair feels gorgeous! Bit fancy, loved the mat and cape and brush and the colour!”

Helpful Report

“Love the colour, it’s also really easy to use and the Shade provide everything you need in the kit. It also smells great, so much better than other DIY hair colours. Even got compliments from my hairdresser!”

Helpful Report

“The colour is excellent, and true to the images on the website, not brassy at all and I have a lot of red pigment in my hair naturally.”

Helpful Report

The Shade is rated 4.5 based on 2,004 reviews