The Shade Reviews

Name: The Shade
Address: 23 Milton Parade Malvern VIC 3144, ,, Malvern
Rating: 4.53

4.5 Rating 2,130 Reviews

88 %

of reviewers recommend The Shade

Company Reviews

Metrics

Info

4.5

Based on 2,130 reviews

Shipping & Delivery
Delivery Methods	Postal Service
Average Delivery Time	Within 5 Days
On-time Delivery	Greater than 93%
Accurate And Undamaged Orders	98%
Customer Service
Communication Channels	Email, Live Chat, Telephone
Queries Resolved In	Under An Hour
Customer Service	4.5 out of 5

About The Shade:

The Shade is Australia's leading home hair colour and hair care company. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

Visit Website

Email:

support@theshade.com.au

Location:

23 Milton Parade Malvern VIC 3144, ,
Malvern
3144

The Shade 5 star review on 27th October 2025

571

Anonymous

Anonymous // 01/01/2019

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“The most amazing product for my hair, as I’m allergic to PPD, this colour is vibrant, left my hair feeling fresh & no horrible chemicals or odours. Absolutely love it.”

The Shade 5 star review on 4th April 2020

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“Brilliant!!!!!!!!!!!”

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“Tried Shade for the first time last week. I love the results! The colour, medium blonde, was perfect for me. The whole process was so easy. Everything you need provided. I love that it is all natural with no nasty chemicals. Application is so easy too. My hair feels so soft and looks so healthy. My greys are gone and my colour gorgeous. Thrilled that it’s delivered to my door. Definitely my go to colour product into the future. Thanks to The Shade.”

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“Really happy with my colour and the conditioner left my very dry and curly hair lovely and soft. So convenient.”

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“I used my new Shade hair colour for the first time this week. It is perfect, the shade is exactly right for me. The product is very easy to use, a great consistency that does not splash everywhere. The smell is good without any ammonia and best of all I did not have any scalp irritation. The service and care is considerable, I would highly recommend this service and system. Jane”

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“Love my new colour, the shade bleaching kit was quite gentle and DID NOT turn my hair Orange as a similar product from the supermarket would. The hair colour does not have a chemical smell, it smells really nice. It covered my hairs well and conditioned my hair as a good quality permanent colour should. Very happy with my results, will continue to use this product 100% satisfied.”

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“Really love the products, the colour is beautiful and left my hair shiny, I will happily continue to use it. The few members of staff I interacted with were very nice and did their best to be helpful. The only reason I gave only 4 stars is the slow delivery. I'm on my second order and it's again looking like 2 weeks to get a small package to Rockhampton. Just have to allow for that when ordering.”

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“I thought I'd try The Shade and I love, love, LOVE it! There's no harsh smell, no fumes, the product isn't messy and doesn't drip. I chose 6.53 Paola and it is a beautiful shade that injected some life, warmth and richness into my hair, giving it a beautiful chocolate brown hue without making my hair too dark (Due to medication I'm on, my hair is curly and fine, but also frizzy and a bit coarse at the same time and other brands, both home and professional, often turn it too dark. I think it's the strange texture of my hair that is responsible for this).”

The Shade 5 star review on 26th March 2020

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“I received brown and it was perfect. So easy to use that my 10 year old daughter coloured my hair! No issues at all and great mother daughter time. Would definitely recommend.”

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“I ordered the larger kit as my hair is quite long. Turns out I didn’t need to! I was pleasantly surprised at the quality! My hair feels absolutely amazing!”

The Shade 5 star review on 25th March 2020

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“the colour looks great, probably not what I was looking for but beautiful just the same. Will be using it again but will changing the shade”

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“It took me a few trails to get the right shade colour for me but after that, the product is just perfect for my needs. My hair is left healthy after the colouring and the colour lasts for at least 6 weeks in intensity. Love this product and definately worth a try xxxx”

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“Smooth, creamy colour. I have thick, coarse, curly hair with about 20% greys. I ordered an extra developer as a pre-treatment for grey hair and extra colour but ended up only using one tube of colour. The dye, despite being rich and thick, covered all my hair and then some ( I usually have to use 2 tubes of Supermarket Dye) I received a full kit, cape, gloves, barrier oil and remover and opted for Deep Mahogany Brown as my natural hair colour is black. The end product is beautiful and is not flat, neither is it too dark. My hair came out soft with a beautiful sheen of plum. Will definitely continue to use.”

The Shade 5 star review on 18th March 2020

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“well to say I'm happy is an understatement! i have never dyed my own hair; I was one of those people that would spend whatever she had to for healthy, well-coloured, and well looked after hair. But I loathe sitting in a salon for 3 hours to colour my greys and treat my hair and I really didn't love spending $300 every 6 weeks. Now that I have tried The Shade once, I'm a complete convert and brand evangelist! I am telling anyone who will listen (and even those who don't want to) about my experience with this product. I'm obsessed! It ticks all the boxes; easy to use, perfect customer service, no animal testing, vegan, no odour, gentle on my hair and very affordable! Thank you to the team at The Shade!! And I even just contacted your colourist via your website and have a new more-fitting shade on its way in my next subscription delivery. I couldn't be more excited or happier with a subscription service- well done! 5 Stars!!!!!”

The Shade 5 star review on 17th March 2020

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“I had my hairdresser apply The Shade to my roots last week and both she and Iwere pleasantly surprised at the outcome. The colour was lovely, covered well and my scalp (normally sensitive) felt fine afterwards. I'mhoping the coverage will last my usual 6 weeks but so far very happy.”

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“Colour was nice but didn't colour my greys.”

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Hi Julie, sorry that you had trouble colouring your greys. Please contact one of our colourists here https://theshade.com.au/colourist/ who could offer you some advice. Best Regards, The Shade team

“I'm extremely impressed, no bad smells, no stinging. Colour is exactly the pictures show. Fragrance is lovely. Very, very happy with your product.”

The Shade 5 star review on 13th March 2020

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“Colour a bit darker than I expected (compared to the colour-equivalent of my previous Olia shade). Good quality, minimal stinging. Excellent grey coverage.”

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“This product is the best ever. I have been going to hairdressers all my life and I am nearly 60 but last year I thought this is the last time you will ruin my hair and after investigating found this product. No one can believe I do it myself and looks amazing. I use the Mahoney brown all over then every month just the brown No 5 for the regrowth I am saving a fortune and my hair looks amazing so no more hairdresser for me 😊😊😊”

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“Very helpful tools kit for coloring hair”

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The Shade is rated 4.5 based on 2,130 reviews