The Shade Reviews

Name: The Shade
Address: 23 Milton Parade Malvern VIC 3144, ,, Malvern
Rating: 4.52

4.5 Rating 1,947 Reviews

87 %

of reviewers recommend The Shade

Company Reviews

Metrics

Info

4.5

Based on 1,947 reviews

Shipping & Delivery
Delivery Methods	Postal Service
Average Delivery Time	Within 5 Days
On-time Delivery	Greater than 92%
Accurate And Undamaged Orders	99%
Customer Service
Communication Channels	Email, Live Chat, Telephone
Queries Resolved In	Under An Hour
Customer Service	4.4 out of 5

About The Shade:

The Shade is Australia's leading home hair colour and hair care company. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

Visit Website

Email:

support@theshade.com.au

Location:

23 Milton Parade Malvern VIC 3144, ,
Malvern
3144

The Shade 5 star review on 11th May 2025

Kate B

The Shade 5 star review on 30th April 2025

Debbie B

The Shade 5 star review on 23rd April 2025

Wiley S

The Shade 5 star review on 20th April 2025

Carmen B

541

Anonymous

Anonymous // 01/01/2019

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“Fast service, helpful consultants and good quality product. However I am surprised by all the reviews that say it's easy to use. If you've watched your hairdresser colour your hair, you have to apply The Shade in exactly the same way, methodically sectioning your hair using clips. If you're experienced with that kind of thing, good for you. Me? I found it impossible to do in my cramped bathroom - the clips wouldn't stay in place, the bowl almost tipped a few times (watch out for the cat), I couldn't reach the back of my head or see what I was doing. In the end, in despair, I resorted to applying the stuff with my fingers Now I understand why box colours use a squeezy bottle.”

Helpful Report

Hello, thanks for your review! It can be tricky the first time you use a bowl and brush to apply hair colour if you are use to squeezy bottles. Here's a video which could help you: https://theshade.com.au/support/ Please persist, as it's a much better way of colouring your hair as it allows you to colour where you need it. If you colour all your hair every time, you'll end up with colour build-up and colour banding. If you need help from a colourist, please feel free to contact them here: https://theshade.com.au/colourist/ Regards, The Shade team

“The colour is lovely, very easy to use and has a pleasant smell. I have very stubborn grays and the colour and covered them all. (Note that I have a purposeful swatch of white hair that I keep :) The photo of me is not great - but the colour is :)”

The Shade 5 star review on 7th January 2020

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“Love love love!! I've been box dying my hair for 25 years, due to not wanting to spend money to have it done. I've had greys for 10 years and have done my best to cover them, but never really able to fully. The box colours are always patchy, and leave my hair dry and damaged... Received my The Shade order, loved the packaging and free goodies with it! The instructions were super easy to follow, and the pre-grey covering treatment resulted in FULL grey covering! My hair was left really soft and with an even rich colour! So happy I stumbled accoss The Shade! :)”

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“What more grey blonde”

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“I am very happy with the product. The colour is brilliant, and my hair is shiny. I just wonder if I really have to apply the developer first on the roots, (the roots are white) I am not game to try to put the colour on without doing that first”

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“Not very happy with the colour it turned out but it's also quite good product and price thinking I need to change the shade of colour”

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“Love The shade! Have been using for about 12 months now and will continue with it. The colour is an excellent quality and has a lovely smell to it - not chemical. I always get lots of compliments after using the Shade even though it’s the same colour each time”

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“Love the colour!! My hair is bright and shiny again after using box colour and I've had lots of compliments. Thanks”

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“As someone that has recently welcomed in the world of grey to their hair, the cost efficiencies and ease of The Shade has made my transition fantastic. I can now choose and plan when to do my hair and the trial pack made it that much easier as it came with all the equipment. Loving this product, as it’s DIY costs for Salon results.”

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“I have been very ill for the last 6 months. I have been taking massive doses of medication. I was worried about the chemicals in hair dye and the effect they would have on my hair and scalp. I looked for a gentle product and found The Shade. It’s been amazing. Very gentle on my scalp and hair. Highly recommend this product. I will continue to use it even when I am off medication.”

The Shade 5 star review on 27th November 2019

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“Fantastic product and absolutely love my new colour First time dying my hair at home in approx 20 years and it looks amazing and the colour came out exactly like colour on line Love my new colour Mahogany brown”

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“The starter pack is extremely professional and easy to use. Comes with absolutely everything you need and all the support required online. I was able to ask a Colourist directly about my hair colour for advice before purchase. I cannot believe how amazing the colour is and the feel of my hair- the conditioner smells amazing and made my hair feel like silk. When I have gone to the hairdresser in the past, I have found that my hair almost comes out black instread of a rich dark brown and it takes quite a bit of washing to get a desired result or more 'colour' through. The colour from the Shade is great right from my first wash. It's a shiny, healthy and vibrant colour. Some feedback for further improvement: I do have long hair and found it difficult to do the back of my hair myself (thanks mum for the help!) It would be great to see some tips or what I could do in order to do it without assistance so I don't have to rely on anyone. Also if the cape was longer I probably wouldn't have got hair dye on my arms. I'm extremely satisfied and can't thank the Shade enough. I actually cannot see myself going back to a normal hairdresser anymore apart from haircuts especially considering the harsh chemicals in some professional hair dyes. Your quote on the website blog about saving your money for mortgages and savings really resonated with me and I'd much rather spend hard earned money on more important things in life! Thank you!!!”

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“It's been almost a year since i last had my hair coloured. Between a young family and work, i don't have the time or patience to spend several hours in a salon over the weekend which means regrowth and the dreaded greys were getting out of hand. I was contemplating supermarket dyes when i stumbled across The Shade online and with the trial offer, thought what have i got to lose?! I was so pleasantly surprised when it arrived, the all-in-one kit had everything i needed and was so easy to apply between loads of washing #mumlife. 3 weeks later I'm still so happy with my colour, it's vibrant, shiny and I've received so many compliments! With the amazing results and convenience of having it delivered to my door, I see no reason to return to a salon for my colour. Thanks so much!”

The Shade 5 star review on 17th November 2019

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“I love The Shade, my hair is always so shiny and healthy and people always think i have been to a salon. Highly recommended by me and i also love i can order a double kit for super long hair.”

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“I previously went to the hairdresser who used Paul Mitchell hair dye to colour my greys with a full colour brown shade. I find The Shade comparable to Paul Mitchell and I am very impressed with the results. I would happily recommend this product. The conditioner provides is also excellent”

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“After going to hairdressers for the last 20 years and being disappointed so many times decided to start dying my hair myself and OMG this dye and colour are amazing. The colour is exactly same as it says and hair looks beautiful so you will have me as a client forever. No one believed it is a home job 😊”

The Shade 1 star review on 10th November 2019

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“Lovely product, but I feel there needs to be a more thorough consultation process. My suggested colour result was too dark.”

The Shade 4 star review on 10th November 2019

Helpful Report

Hi Sheryl, Thank you very much for your review and photo, we really appreciate it! In regard to your colour being too dark, could you contact one of our colourists here who could give you some personalised advice in regard to your color: https://theshade.com.au/colourist/ Thanks again! The Shade team

“I have just had "light brown" applied to my grey roots and love the shade. The texture is good and application by my hairdresser was excellent. I am very happy.”

The Shade 5 star review on 7th November 2019

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“A little bit darker than I like but I do love the cool color”

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“I love the ease of using the product and the coverage of greys. The fact that it is not tested on animals is also a huge plus for me. I would like the Shampoo and Conditioner to be available in a larger size other than the sachets”

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The Shade is rated 4.5 based on 1,947 reviews