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The Shade Reviews

4.5 Rating 2,130 Reviews
88 %
of reviewers recommend The Shade
4.5
Based on 2,130 reviews
Shipping & Delivery
Delivery Methods
Postal Service
Average Delivery Time
Within 5 Days
On-time Delivery
Greater than 93%
Accurate And Undamaged Orders
98%
Customer Service
Communication Channels
Email, Live Chat, Telephone
Queries Resolved In
Under An Hour
Customer Service
4.5 out of 5
Read The Shade Reviews

About The Shade:

The Shade is Australia's leading home hair colour and hair care company. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

Visit Website

Email:

support@theshade.com.au

Location:

23 Milton Parade Malvern VIC 3144, ,
Malvern
3144

The Shade 5 star review on 5th November 2025
Andrea H
The Shade 5 star review on 27th October 2025
Jenny D
The Shade 5 star review on 20th October 2025
Michelle C
The Shade 5 star review on 12th October 2025
Deborah A
The Shade 5 star review on 9th October 2025
Karen S
The Shade 5 star review on 18th September 2025
Pamela H
The Shade 5 star review on 18th September 2025
Pamela H
572
Anonymous
Anonymous  // 01/01/2019
Great value and good quality colour. Just what is needed for ‘fresh roots’ in these crazy times. Thanks. Will continue to subscribe to your wonderful service. 😊
Helpful Report
Very happy with the results after using this product. I waited about a week before I posted a review to asses whether or not the dye would fade, but so far so good! I love the colour, and it was delivered on time. I will definitely be using this product again, and avoiding expensive salon visits!
The Shade 5 star review on 28th April 2020
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Seriously, the BEST hair dye I’ve EVER purchased in my life !!!! My hair is baby soft, smells like springtime flowers and looks shiny and incredible. I LOVE the shade so much I’ve already told my mum, sister and friends to drop what they are doing and buy the shade it’s changed the way l look at hair dye and for someone with extremely fine hair that is falling out I was really worried about using hair dye but WOW I’ll never use any other hair dye ever again .... THANK YOU so much for making such an amazing product !!!
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Great product and easy to use.
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Nice and easy to apply. Love the colour, feel like my hair is not as dry as with other products
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Great product, non drip, no mess and I found that it rinsed out so much easier than my regular at home colour brand. The colour blended really well. In the past Ive had over processed areas particularly along my part. Not this time. My hair has never felt so good and the shine is amazing. Im looking forward to trying a few other shades. I used Verona.
The Shade 5 star review on 28th April 2020
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I love the colour it's perfect, my skin is super sensitive and it didn't burn at all. The smell was pleasant, not at overpowering. I will be using this product from now on.
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I was very happy with the equipment and instructions supplied. The colour is very natural and the conditioner really gave my hair an improved soft texture.
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Obsessed! My hair was yellow, uneven and damaged. A free colour consult with The Shade recommended me the perfect colour. Couldn't be happier.
The Shade 5 star review on 28th April 2020
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The Shade product came package really nicely with clear information. As promised no horrible smell and plenty of product to cover a full head of shoulder length hair, also good grey coverage. Would recommend and use again.
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I found this so easy!
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Beautiful packaging arrived in post. It comes with easy to follow instructions and all the quality tools as needed.
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Vibrant colour. Easy to apply. Love the professional tools. Looking forward to saving money, by not going to hairdresser so much.
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First time colouring my own hair. Was a bit awkward doing myself as had to manoeuvre back blindly. Hair was very knotted after shampoo and I would suggest 2 sachets for longer hair. Conditioner was ample. Colour gave me 100% grey coverage and colour looked very natural. I received many complements. Did I mention 100% grey coverage. So so happy!!
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Unfortunately the colour chosen for me is very orange, and looks odd. Shame as the colour went on well and unlike other colourants I did not itch to pieces.
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Easy to apply. No stinging. Happy with shade but will need to do the developer for stubborn greys first.
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The survey suggested "Chocolate Blonde" would be the colour for me but, unfortunately my greys turned a reddish colour. I used the extra developer beforehand, as suggested because my hair can be quite resistant to colour. The idea is good but not for me, sorry. Too fiddly to apply the colour (I had to get my husband to help with the back).
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The color I picked was really nice and my hair felt not damaged. It worked out really well. It was amazing value for money, and I much better than other brands.
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Found product pretty good. Was a but awkward doing it urself but im sure it gets easier. Think i did an good job. Love the cool tone took most of the red out of my hair. Done before an after photo
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Great quality product, awesome instructions and 100% grey coverage. Very happy. :)
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The Shade is rated 4.5 based on 2,130 reviews