The Shade Reviews

Name: The Shade
Address: 23 Milton Parade Malvern VIC 3144, ,, Malvern
Rating: 4.52

4.5 Rating 2,001 Reviews

87 %

of reviewers recommend The Shade

Company Reviews

Metrics

Info

4.5

Based on 2,001 reviews

Shipping & Delivery
Delivery Methods	Postal Service
Average Delivery Time	Within 5 Days
On-time Delivery	Greater than 92%
Accurate And Undamaged Orders	99%
Customer Service
Communication Channels	Email, Live Chat, Telephone
Queries Resolved In	Under An Hour
Customer Service	4.4 out of 5

About The Shade:

The Shade is Australia's leading home hair colour and hair care company. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

Visit Website

Email:

support@theshade.com.au

Location:

23 Milton Parade Malvern VIC 3144, ,
Malvern
3144

The Shade 5 star review on 30th June 2025

Evonne R

The Shade 5 star review on 25th June 2025

Heather P

558

Anonymous

Anonymous // 01/01/2019

Sort by: Most Recent Most Recent Highest Rated Filter: None None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful

“I love the colour the dye has a pleasant smell so does the shampoo & conditioner definitely will be continuing using it”

Helpful Report

“This product has no unpleasant fumes, instructions were clear and helpful and the kit provide everything required. Grey hair covered and hair feels soft and renewed. Thanks”

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“Dark Blonde - I loved this colour. It was easy to apply and it removed and toned down the brassie gold colour from my hair. Added depth and colour. I had never coloured my hair at home before so I was nervous, but I honestly would say that it gave me a superior colour to the one normally achieved by the hairdressers. It felt smooth and silky too. Happy customer”

The Shade 5 star review on 12th April 2020

Helpful Report

“So easy to use with everything included. I'm surprisingly very happy with the result as haven't dyed my own hair for over a decade! Perfect for quarantine days :)”

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“Easy to use and colour shade is a good match to my base colour but unfortunately it did not cover my grey hair 😩”

Helpful Report

Hi Allison, Please contact one of our colourists here who would be happy to assist with your greys: https://theshade.com.au/colourist/ The Shade team

“The colour was nice but the grey coverage didn’t work.”

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“Loved the way it covered my grey hair and the way my hair felt after it was so shiny and soft best coverage for my black hair”

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“Absolutely love this hair colour! Super easy to use, great colour. I love the re-useable bowl and cape. Have been recommending this product to everyone!”

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“Great communication to help me pick a colour however I used the bleach wash and beige blonde as advised and now my hair is orange 😭 lucky I'm in isolation and no one can see it.”

Helpful Report

Hi Brooklyn, unfortunately you didn't take our advice that you can only lighten your hair by 2 levels, and to contact one of our colourists if you want to do a bleach wash. You selected Capri 8.2 Beige Blonde which is much too light for your hair and when you lighten beyond 2 colour levels, unwanted warmth is revealed due to the naturally contributing pigment. The Shade team

“Great colour and quality of product.”

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“Generally very satisfied. The instruction could be a little daunting and confusing when you add pre-colour steps like bleaching.”

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“Excellent colour experience. Easy application, fantastic coverage of greys. Overall very happy customer.”

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“So far so good! I received my initial trial pack this week and applied my colour straight away. Colour is great (light ash brown) and hair feels great. The application method a little fiddly compared to previous L’Oréal colour from chemist but expect I’ll get used to it. The only reason I’ve not given it a 5 is because I don’t know how long the colour lasts yet - my biggest bug bear of previous colour treatment was it would fade within a couple weeks. Fingers crossed The Shade life’s the distance!”

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“Terrific colour, especially great for sensitive skin like mine. The depth of colour is excellent and my hair looks nice and shiny and rejuvenated. The price is great too!”

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“Love everything about The Shade. The colour selection was perfect and easy to achieve. The colour is of high quality- gentle on my scalp, with vibrant hues. Highly recommend.”

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“Easy to use, left my hair super shiny even though I probably had the product on way too long. The conditioner provided is fantastic and there’s enough for a couple washes, even for my waist length hair. The product is great, but so is the customer service. I had some questions and they were answered fully and promptly so I was able to go ahead with confidence.”

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“Love love love the Shade. The colour turned out beautifully, I love the accessories that come with the kit makes it so easy to do the colouring. Will keep using this product 100%.thank you”

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“So easy to apply & fantastic grey coverage.”

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“I loved the Shade colour. So easy to apply. There was plenty enough for my medium length hair. Happy with the colour, although I'll go a shade lighter next time just for fun! So happy I found The Shade.”

Helpful Report

The Shade is rated 4.5 based on 2,001 reviews