The Shade Reviews

Name: The Shade
Address: 23 Milton Parade Malvern VIC 3144, ,, Malvern
Rating: 4.52

4.5 Rating 2,001 Reviews

87 %

of reviewers recommend The Shade

Company Reviews

Metrics

Info

4.5

Based on 2,001 reviews

Shipping & Delivery
Delivery Methods	Postal Service
Average Delivery Time	Within 5 Days
On-time Delivery	Greater than 92%
Accurate And Undamaged Orders	99%
Customer Service
Communication Channels	Email, Live Chat, Telephone
Queries Resolved In	Under An Hour
Customer Service	4.4 out of 5

About The Shade:

The Shade is Australia's leading home hair colour and hair care company. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

Visit Website

Email:

support@theshade.com.au

Location:

23 Milton Parade Malvern VIC 3144, ,
Malvern
3144

The Shade 5 star review on 30th June 2025

Evonne R

The Shade 5 star review on 25th June 2025

Heather P

558

Anonymous

Anonymous // 01/01/2019

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“great product best ever home colouring kit with easy directions including everything you need.”

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“I recently used The Shade for the first time and I was pleasantly surprised with the results. I have waist-length hair so I was anticipating a long and difficult process, but the instructions were clear and the kit had everything I needed. I'll probably continue to do my own colour even after lockdown finishes - its such a saving!”

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“came across this product and wasn't expecting much as i have had some bad home jobs but did my hair today after receiving the kit in the mail and am absolutely impressed. no need to have hair hate whilst hairdressers are either closed or super hard to get in to and am now thinking of all the savings from today and the future no longer needed hairdressing appointments yay”

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“Was so excited when my delivery arrived. Was surprised at how nice it was packed and to receive a personal welcome card. My hair felt so nice and healthy after I dyed it and absolutely loved the results. Will definitely be a returning customer.”

The Shade 5 star review on 19th April 2020

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“While it's left my hair silky soft and shiny - my naturally blond hair was also left a really gross shade of orange rather than the fresh shade of beige I was excited for. I'll have to stick with my expensive salon visits...”

Helpful Report

Hi Emma, We have colourists available seven days a week, from 8am until 8pm, every day. They provide personalised one-on-one colouring advice to clients and they respond within three hours, sometimes within minutes, as many of our clients will know. They review photos and ensure that the colours they recommend are appropriate, achievable and will meet our clients colour goals. This is critical in selecting colours for significant colours changes such as going much lighter, because a common error is to either under or over-estimate the existing colour in the hair and therefore to miscalculate and incorrectly select a new colour. Our colour and developer combined can only lift uncoloured hair by two colour levels, so it is critical that the existing colour level is correctly assessed and that a colour is chosen which is within an achievable colour range. Unfortunately you did not seek advice and you selected a colour which is lighter than you should have. The colour could not lift enough, meaning it was too light for you. The orange/brassiness is because the orange/brassy pigments are the largest colour pigment molecules and they are the last to be lifted out in the lightening process. When they are visible it indicates that a colour which was too light for you was incorrectly selected. We do not have these colour outcomes when clients have obtained advice directly from our colourists, which is why we offer individual colourist advice, for free, for all our clients! The Shade team

“I'm not happy abput this order as i have sill not received it and its been 2 weeks now. Other that that I'm happy with my color”

Helpful Report

Hi Linda, Unfortunately there are big delays from Australia Post all over the country mainly due to the increased volume of people having items home delivered. Information from Australia Post regarding the delays can be found here: https://auspost.com.au/about-us/news-media/important-updates/coronavirus#faqs I have just checked your tracking, and it is due to be delivered today or tomorrow. Apologies for the inconvenience. The Shade team Really sorry for the inconvenience.

“The pack comes with everything you need to do your hair, I have long hair and found there was just enough product. I found it had simple to follow instructions. But hard to do your hair if it's long on your own, the only thing I found it didn't cover my greys completely. Over all you have nothing to loose by giving it a try you can cancel at any time”

Helpful Report

Hi Lisa, Thanks for your kind words! I would suggest trying our pre-softening option ($2.95) to cover your stubborn greys. I hope this helps! The Shade team

“I absolutely love this hair dye kit. My hair feels so soft, healthy and it's so shiny, the only thing is that the color is slightly darker than I would have liked (it was light brown, but more of a deep brown). I will definitely be continuing my subscription. Soo much better than the box kits.”

The Shade 4 star review on 19th April 2020

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“Speaking to a colour bot is no help to individual needs . Personalised service by phone is essential To make the right choice”

Helpful Report

Hi Karen, The link I sent you was to contact one of our colourists. The questions you answer will be sent to one of our colourists who will then have all the information to offer you personalised advice. There is also an opportunity to upload a photo(s) and ask specific questions. It is not a bot. Our colourists work 7 days a week, and it is unusual if our clients do not receive a reply within a couple of hours. Phone consultations just don't work for hair colour consultations as our colourists need photos, and detailed information such as hair history, colour goals etc. to provide personalised advice. I hope this helps! The Shade team

“Super quick shipping. Easy to apply and the colour is exactly what I ordered. It also covered my stubborn greys. Love my new colour ☺️”

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“Fabulous value- the salon kit is great and the colour is better than I’ve had done at the salon for $100 plus. I’m converted. Thank you!”

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“Loved the little kit. Super helpful. And I'm in love with the colour. It worked better than going to the hairdresser for the past few years. And what a saving!!um staying with The Shade. Oh and super helpful colourist that helped me pick the right colour. Jane”

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“I used the light blonde shade 9 which blended perfectly to colour my roots. The conditioner smelt fantastic. Happy with the results :)”

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“Loved the way I received my hair colour in the mail...cape, mat and accessories included. Great to receive the barrier oil and hair colour remover too. I'm happy with the colour on my short hair 😊”

The Shade 5 star review on 18th April 2020

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“Great kit, easy to use just not the right shade, will try again.”

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“Great natural looking cover. All I needed included.”

The Shade 4 star review on 18th April 2020

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“My experience was terrible. It started off well and I was a potential subscriber...I am by no means a hair expert and having gone to hairdressers as have had disasters at home in the past I asked some questions as I was advised to have 2 colour tubes to mix. The instructions I received were for one color and also for grays, so towo.sets of very different instructions and timeframes and nothing for duo colours. but no for two. When I asked the questions I was advised I was over complicating matters, there was no acknowledgement that I was right and my qstn warranted which they were and that the person _ Camilla providing guidanve was too busy and pretty much I had been wasting her time. Each time she answered me there were subtle digs at me for not understanding 'simple instructions yet the irony was that the written advice she finally gave me was no where to be written and different to what was advised for the general one tube pack. She made me feel very stupid and was insensitive to my questions even after I told her I was grateful for her advice and didn't want to be difficult or ignorant. I also.kept getting the standard response " then home dying is not for you"..extremely insensitive given the covid-19 isolation...As a result I will not be subscribing to a business that advertisedls they are happy to provide one on one advice yet makes you feel worthless, stupid and and wasting their time. Very disappointed at the insensitivity and lack of patience or understanding”

Helpful Report

After our colourist Camilla provided five detailed, personalised, long emails, customising a colour blend and explaining the exact colouring instructions and process three times, the client wasn’t comfortable with home colouring and with understanding the instructions. I understand this is a stressful time for everyone in the community, our clients and our team too. It isn’t however, a valuable use of anyone’s time to repeat colouring directions more than four times. Our wonderful team is currently working day and night seven days a week to support all our wonderful clients, but there are limits to the attention that we can give to each individual. Providing five clear emails, together with detailed but easy to follow instructions, and all the accessories you would need in a home salon and an custom colour blend is a high level of customer service and support, but unfortunately we can’t always please everyone. The Shade team

“Absolutely love this product especially at a time we cannot go to a hairdresser....great idea absolutely a beautiful product....”

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“Very pleased with the process and everything that was included.”

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“Love, Love Love it! Fantastic shipping time, quality product and great results. Especially loved the neat packaging, personal touches and salon kit. The shampoo & conditioner are also fabulous and left my hair feeling thick and healthy. Portofino- Copper Golden Brown is a beautiful rich colour too.”

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The Shade is rated 4.5 based on 2,001 reviews