The Shade Reviews

Name: The Shade
Address: 23 Milton Parade Malvern VIC 3144, ,, Malvern
Rating: 4.52

4.5 Rating 1,947 Reviews

87 %

of reviewers recommend The Shade

Company Reviews

Metrics

Info

4.5

Based on 1,947 reviews

Shipping & Delivery
Delivery Methods	Postal Service
Average Delivery Time	Within 5 Days
On-time Delivery	Greater than 92%
Accurate And Undamaged Orders	99%
Customer Service
Communication Channels	Email, Live Chat, Telephone
Queries Resolved In	Under An Hour
Customer Service	4.4 out of 5

About The Shade:

The Shade is Australia's leading home hair colour and hair care company. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

Visit Website

Email:

support@theshade.com.au

Location:

23 Milton Parade Malvern VIC 3144, ,
Malvern
3144

The Shade 5 star review on 11th May 2025

Kate B

The Shade 5 star review on 30th April 2025

Debbie B

The Shade 5 star review on 23rd April 2025

Wiley S

The Shade 5 star review on 20th April 2025

Carmen B

541

Anonymous

Anonymous // 01/01/2019

Sort by: Most Recent Most Recent Highest Rated Filter: None None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful

“Absolutely love this! Was looking for a way to maintain my long red hair without paying salon prices. Very impressed with the quality and the colour itself. Holds up to washing SO much better than my salon's colour. My only qualm is that I wish the gloves were more like the standard medical gloves instead of the thin clear plastic ones - I have small hands so those gloves are awkwardly large on me.”

The Shade 5 star review on 13th April 2020

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“I used number 4 dark brown to do my regrowth. I have balayage so I didn’t do my whole head. The colour was rich and very good quality. The best part was no horrible ammonia smell! I may choose a slightly more ash shade next time but it blended my roots well. My only criticism would be that with the developer in a sachet it is quite wasteful. If it was in a bottle you could do small touch ups when needed. I only used half the mixture and had to throw the rest out. It would also be great if The Shade did other developers like a no lift one to allow their colours to be used as toners. Overall I am pleased with the quality and will try them again.”

The Shade 4 star review on 13th April 2020

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“The most beautiful colour I have ever used.Great pack will highly recommend.”

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“I haven't coloured my hair at home since I was a teenager, the colour turned out fabulous and I have received many compliments. My hair feels soft and looks shiny. Thank you for a great product.”

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“Very impressed. The package was well presented. The free kit was a great addition. This colour covered my greys as only salon colour has previously achieved.”

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“Love the colour. It also keeps my hair healthy and shiny”

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“I love the colour the dye has a pleasant smell so does the shampoo & conditioner definitely will be continuing using it”

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“This product has no unpleasant fumes, instructions were clear and helpful and the kit provide everything required. Grey hair covered and hair feels soft and renewed. Thanks”

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“Dark Blonde - I loved this colour. It was easy to apply and it removed and toned down the brassie gold colour from my hair. Added depth and colour. I had never coloured my hair at home before so I was nervous, but I honestly would say that it gave me a superior colour to the one normally achieved by the hairdressers. It felt smooth and silky too. Happy customer”

The Shade 5 star review on 12th April 2020

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“So easy to use with everything included. I'm surprisingly very happy with the result as haven't dyed my own hair for over a decade! Perfect for quarantine days :)”

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“Easy to use and colour shade is a good match to my base colour but unfortunately it did not cover my grey hair 😩”

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Hi Allison, Please contact one of our colourists here who would be happy to assist with your greys: https://theshade.com.au/colourist/ The Shade team

“The colour was nice but the grey coverage didn’t work.”

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“Loved the way it covered my grey hair and the way my hair felt after it was so shiny and soft best coverage for my black hair”

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“Absolutely love this hair colour! Super easy to use, great colour. I love the re-useable bowl and cape. Have been recommending this product to everyone!”

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“Great communication to help me pick a colour however I used the bleach wash and beige blonde as advised and now my hair is orange 😭 lucky I'm in isolation and no one can see it.”

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Hi Brooklyn, unfortunately you didn't take our advice that you can only lighten your hair by 2 levels, and to contact one of our colourists if you want to do a bleach wash. You selected Capri 8.2 Beige Blonde which is much too light for your hair and when you lighten beyond 2 colour levels, unwanted warmth is revealed due to the naturally contributing pigment. The Shade team

“Great colour and quality of product.”

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“Generally very satisfied. The instruction could be a little daunting and confusing when you add pre-colour steps like bleaching.”

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“Excellent colour experience. Easy application, fantastic coverage of greys. Overall very happy customer.”

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“So far so good! I received my initial trial pack this week and applied my colour straight away. Colour is great (light ash brown) and hair feels great. The application method a little fiddly compared to previous L’Oréal colour from chemist but expect I’ll get used to it. The only reason I’ve not given it a 5 is because I don’t know how long the colour lasts yet - my biggest bug bear of previous colour treatment was it would fade within a couple weeks. Fingers crossed The Shade life’s the distance!”

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The Shade is rated 4.5 based on 1,947 reviews