The Shade Reviews

Name: The Shade
Address: 23 Milton Parade Malvern VIC 3144, ,, Malvern
Rating: 4.52

4.5 Rating 2,000 Reviews

87 %

of reviewers recommend The Shade

Company Reviews

Metrics

Info

4.5

Based on 2,000 reviews

Shipping & Delivery
Delivery Methods	Postal Service
Average Delivery Time	Within 5 Days
On-time Delivery	Greater than 92%
Accurate And Undamaged Orders	99%
Customer Service
Communication Channels	Email, Live Chat, Telephone
Queries Resolved In	Under An Hour
Customer Service	4.4 out of 5

About The Shade:

The Shade is Australia's leading home hair colour and hair care company. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

Visit Website

Email:

support@theshade.com.au

Location:

23 Milton Parade Malvern VIC 3144, ,
Malvern
3144

The Shade 5 star review on 25th June 2025

Heather P

557

Anonymous

Anonymous // 01/01/2019

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“Beautiful colour . The best brown shade I have used. Hair feels fantastic . So happy I found you .”

Helpful Report

“I was relatively pleased with my experience using The Shade, however, I think it would be more beneficial for darker hair colours than blondes as there wasn't anything included for toning the blonde (it lifted my root colour a decent amount but to a slightly orange tone). The colour I used was an ash blonde however my hair didn't go as ashy as I'd have expected, this could be because my hair wasn't light enough. I wish that they had a larger range of colours, the ability to pick specific colours rather than doing the quiz to choose one, and perhaps something for toning the hair (even if it came for an extra cost). The developer I received was 20 volume developer so not too harsh on the hair.”

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“I never thought I could colour my hair at home but the shade kit has been really easy to use. I like the fact that it also is based on organic products. The extra developer works really well on stubborn greys. So all in all I can only highly recommend this product.”

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“The packaging is outstanding, the pack of items to use and products were great, the conditioner oh my god is out of this world!! I need this in a Litre bottle!! Postage was quick, the behind the scenes service was great. I wasn’t 100% happy with the final colour Napoli Blonde - it has gone a bit red at the roots but brown lower down so not sure, but I am going darker from a balayage so hopefully the next colour will be a great overlay of what i want.”

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“Fantastic - great colour”

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“Loved my first experience with The Shade! I haven’t done my own hair for many years and was a little worried I wouldn’t be any good at it. Simple process from start to finish. Lots of info on selecting the correct colour and the salon packs are amazing. I definitely recommend giving the trial a go as it’s such a low cost option to try this hair colour. I’m so in love with the colour I chose and how my hair turned out. It’s super soft and I can’t wait until it’s time to re do as it was a great experience!”

The Shade 5 star review on 26th April 2020

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“I have very sensitive skin and had no reaction at all with The Shade. My hair feels really soft and shiny.”

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“I dont have much experience colouring my own hair but the kit I received made it a pretty easy experience. Love the finished color and my hair felt nice and healthy after the application was finished. Very happy with the final result.”

The Shade 5 star review on 25th April 2020

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“Fantastic colour love how my hair feels after using Shampoo and conditioner . Well continue using.”

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“Easy to use, and really good customer service. Very happy with my first attempt at home colouring. The colour was darker than I expected but my hair looks healthy, and my grey roots are gone - hooray! Will definitely use The Shade again :)”

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“Such an amazing product. Simple to use at home. Could not be happier with the final result”

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“This is a really great product. Very easy to use and well packaged, also providing everything you'll need. I unfortunately (accidentally) picked the wrong colour despite being advised by a colourist so my hair is very orange - entirely my fault. I reached out for help and received it immediately. Couldnt ask for more. My new colour (the correctly recommended one) is now ordered and I will post photo results.”

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“Recently took up The Shade’s trial! Loved it. Didn’t quite cover the greys but will use the softener next time and see if that works. Will keep using The Shade. Love knowing there are no nasty chemicals. The online support is helpful and quick to respond.”

The Shade 4 star review on 25th April 2020

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“Easy to use. This is the first time Ive ever coloured my own hair and I found it super easy to use! The colour is great and I love how shiny my hair is now.”

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“Besides a rude assistant or whatever she was, hairdresser...I finally went back to my own hairdresser. She was horrified by the colour I was advised. I had green hair and it was very dry. This 'home kit' is overrated....and bot at all great. The colour faded quickly as well. You cannot beat a in salon expert nor treatment. The shade is just like your supermarket brand, even if they try to position themselves otherwise.”

Helpful Report

“Hi I haven't received my pack yet...but will upload a pic soon as I get your product thanks Edwa j Scott. (Still waiting for package)”

Helpful Report

Dear Edwa, We received your order on during the Easter weekend, and it was despatched on the following Tuesday. Your parcel is currently in Alice Springs and should be delivered to Tennant Creek on Monday. Unfortunately there are big delays from Australia Post all over the country mainly due to the increased volume of people having items home delivered. Information from Australia Post regarding the delays can be found here: https://auspost.com.au/about-us/news-media/important-updates/coronavirus I think it's unfair that you left us a 1 star review when we despatched your order the next business day after receipt of your order. The Shade team

“I was really impressed with the colour the colorist suggested.It was exactly what I wanted.Plus my hair felt really good after I put the colour in.”

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“I loved the colour was to dark for me.. As I have short hair, I had a lot left over. But it was nice not to smell any ammonia whilst doing it. Very happy with it..”

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“The preperation suggested for grey hair ensured I got an excellent finish. The colour was perfect. SO impressed. The equipment supplied to complete the procedure was perfect.”

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“In love with that. Completely worth it.”

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The Shade is rated 4.5 based on 2,000 reviews