The Shade Reviews

Name: The Shade
Address: 23 Milton Parade Malvern VIC 3144, ,, Malvern
Rating: 4.54

4.5 Rating 2,423 Reviews

88 %

of reviewers recommend The Shade

Company Reviews

Metrics

Info

4.5

Based on 2,423 reviews

Shipping & Delivery
Delivery Methods	Postal Service, Courier
Average Delivery Time	Within 5 Days
On-time Delivery	98%
Accurate And Undamaged Orders	100%
Customer Service
Communication Channels	Email, Live Chat
Queries Resolved In	6 - 12 Hours

About The Shade:

The Shade is Australia's leading home hair colour and hair care company. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

Visit Website

Email:

support@theshade.com.au

Location:

23 Milton Parade Malvern VIC 3144, ,
Malvern
3144

The Shade 5 star review on 13th October 2026

583

Anonymous

Anonymous // 01/01/2019

Filter: Rated 5 None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful

“I'm happy I decided to buy my colour through Shade because the result was perfect. The condition of my hair has improved because there no harmful chemicals in the product. Thank you Shade”

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“Omg!! I absolutely love how this has turned out and am very impressed. The coverage is great. There was plenty of dye left over and my hair was left soft silky and the shine was amazing.”

The Shade 5 star review on 16th June 2022

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“I have been using THE SHADE for about 2 years now and I LOVE it. Occasionally if I am travelling and I have forgotten my little square box, I will buy a kit from the chemist... and I always regret it. Even the other Italian "organic" brand makes my scalp HURT. THE SHADE NEVER hurts and the colours are lovely. I do change it up now and again and the colourist checklist and support are always great. I love how simple and effective the subscription is, just set and forget... it arrives and I dye my hair again. Before THE SHADE I was going *weeks* between dyes because I would not get to the shop or forget until late that night... now I can always have nice hair colour... and if I need more, I just order another one in between my regular delivery. If you are thinking about it, just give it a go... you won't regret it. BY FAR the best at-home hair dye I have ever used. It is also better for my scalp than the in salon ones.”

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“I love love love The Shade, I love that it's so conveniently delivered to my door and I love how good my hair feels after use. Highly recommend The Shade to anyone considering trying, just do it you won't be disappointed”

The Shade 5 star review on 8th June 2022

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“The Shade has been a God send. It covers greys, it's easy to use and my hair is so healthy. Even my hairdresser wanted to know what brand of colouring I use. I receive so many comments on how shiny my hair is since using this product. Well Done The Shade, a very happy customer”

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“After years of using awful packet hair color and my hair feeling like straw for days after The Shade is honestly a God send! Not only convenient that it ships on a regular basis to my door, the smell doesn't give you a headache and hardly stains the hairline. Having black hair I can say goodbye to wearing headbands and hats a week after dying my hair till the stain wears off! Thank you for this product it truly is amazing!”

The Shade 5 star review on 6th June 2022

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“Excellent colour. Lasts well. Easy to apply. Recommended!”

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“I use to use another product for 25 yrs but I changed over about a year ago and love the product Thank you”

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“I love the way that my hair feels after using my colour from The Shade. Very happy that I don't have to worry about remembering that it's time to colour my hair. It just turns up in the mail ready to go at the right time!”

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“This is the first time I’ve used a home colouring kit. I am tired of spending a fortune on salon charges. I am so pleased with the results, I felt like I’d just stepped out of the salon I will be using this in the future. My hair is a lovely natural colour and has been left so soft and shiny, I can’t recommend enough”

The Shade 5 star review on 3rd June 2022

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“Loving the colour , the smell and how good my hair feels . My friends have commented on the colour and say it looks much better than what I was using before which was a supermarket brand. It was lovely to be able to get advice on what colour duo to use from a consultant before purchasing.”

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“Great product! It's a bit daunting buying hair colour on the internet for obvious reasons but I don't have time (or honestly the patience) to sit in a chair. My last hair (foils) took 4 hrs. I opted for Chocolate Blonde which in my hair came out as a dark red which is a fun colour. I loved the dramatic change. I've included photos these were taken under the heat lamp so show the end result as closer to how it looked in real life. The last photo was in average bathroom lighting. It covered my greys and is lasting really well considering I wash my hair everyday. The colour has faded into more of a soft brown which is nice. Definitely will buy again - to have new hair at home in 35 minutes is fantastic. The packaging and product is great and the conditioner that came with it is amazing so will have to buy that too!”

The Shade 5 star review on 31st May 2022

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“This product is amazing, I have spent thousands at the salon and will come out with my greys still showing but this product has given me complete coverage even without the use for the pre softener!”

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“It is a perfect color. There is still so much packaging though!”

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“I absolutely love this product, as well as thw great colour range and the ease and simplicity of colouring my own hair, no drip, no smell, everything you need in the kit. My hair ALWAYS is complimented on once done. All of this is huge in itself, however the other big benefit is the savings I have made by not having my hair coloured at the hairdresser. No waiting around. To be honest for this product I would give 100000+out of ten. I am currently using Chocolate Blonde brilliant. Have never had one negative comment, or thought from your fantastic product. Hair always looks great. And the fact you can pause your repeat delivery then restart. What can I say but thank you 😊 💕”

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“I have been using shade for a few years now and I love the products. I am super sensitive to hair colour and I have almost zero reaction to the colour. My hairdresser is also impressed with the products as she puts it in for me. Karen Hinton”

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“I can’t go past this colour! And the care products - the shampoo and conditioner - are fantastic, too!”

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“I’ve been using The Shade for at least a year, is so easy in so many ways, to choose your colour, to change your colour, to dye your hair at home just by yourself. I love that you get the product at home so fast. Also the free kit is amazing, I feel like being in my own hairdresser! Love it!”

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“I will save thousands of dollars. I got 6.1 light ash brown and so many compliments ....freedom from hours of my time sitting in hair salons and no hair breakage . What a brilliant idea THE SHADE !! As women we already pay more just for a hair cut but THE SHADE has made it all possible : bargain and shiny smooth frizz-free hair plus natural brass-free hair colour. I cannot thank you enough.”

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“This colour service is a game changer. Going from blonde to copper and I can now do my hair at home. Feels so good to save money and time and have control of the outcome. After a few disappointing visits to my hairdresser and parting with $350 for each appointment, I was really looking for a change. The quality of the colour itself and the unbelievable service and education you get speaking to the support team is really outstanding. I love how my hair looks and feels and I have The Shade to thank for this!”

The Shade 5 star review on 22nd May 2022

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The Shade is rated 4.5 based on 2,423 reviews