A Choice Reviews

Name: A Choice
Rating: 2.21

2.2 Rating 370 Reviews

30 %

of reviewers recommend A Choice

Company Reviews

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2.2

Based on 370 reviews

Customer Service
Communication Channels	Telephone, Email, Live Chat
Queries Resolved In	Under An Hour

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A Choice 1 star review on 15th March 2026

Roma Littel

Anonymous

Anonymous // 01/01/2019

Sort by: Most Recent Most Recent Highest Rated Filter: None None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful

“Took a little time to get everything sorted otherwise very easy with a great price towards what I was quoted.”

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Posted 7 years ago

“Very helpful patient lady on the customer service line who was more than help to help, didn’t catch her name unfortunately but she made sure I understood everything and it was a pleasant experience”

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Posted 7 years ago

“I paid for insurance for my car then rang them to see if I could swap my previous years insurance instead. They found a much cheaper price and were very helpful!”

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Posted 7 years ago

“I’ve have only been with A Choice a matter of days since collecting my new car. However the customer service I have received so far has been second to none in particularly Richard. Whom I’ve spoken too on multiple times and had been able to help me every time!”

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Posted 7 years ago

“I really recommend this company, everything have been done quickly and right. Thank you”

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Posted 7 years ago

“The lady I spoke to was brilliant! Listened to me and was well experience!very. Top customer experience.”

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Posted 7 years ago

“Excellent”

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Posted 7 years ago

“it was nice ad easy to get myself back on the road many thanks”

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Posted 7 years ago

“Great and quick service.”

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Posted 7 years ago

“Great insurance company. Good prices for new drivers!”

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Posted 7 years ago

“They were trying to take extra money from me as because of my mistake i have put 1 year no claim bonus and i bought insurance and on next day (monday ) i called them and said ive did this and they said without NCB we cant inaure you and i said ok n.p and they said you have given us 227 deposit and we will cut 50 cancellation fee 27£ for something else and 30£ for something else and we will return you 120 and then i said ok i will see you in court because i knew they were charging me wrong so the said ok we will return you 150”

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Posted 7 years ago

“Brilliant response and quick dealing with the purchase of the insurance”

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Posted 7 years ago

“Simple method to join this”

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Posted 7 years ago

“After using this insurance because it covered everything I needed for a cheaper price, All the documents they needed I've never had to send to any other insurance company! I was having trouble getting my no claims certificate from my previous insurance, I explained to them everything that was going on, and they cancelled my insurance and are now charging me £170 for cancellations, when they cancelled it! I'm now getting debt letters and solicitor letters because I dont believe I'm the one that should have to cough this money up! At 25 years of age. This is disgusting behaviour! I would still be using these, if they had better communication skills and wasn't so quick to just cancel insurances as I've seen multiple reviews of them doing the same now! Should be ashamed of the customer service level you are providing!”

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Posted 7 years ago

“I originally took out an insurance policy with A choice because they were significantly cheaper than other quotes I had received. However, their appalling customer service and aggressive letters mean I have regretted this decision almost immediately. They charged my card twice for the deposit amount, and I had to phone twice to get this over charged amount refunded, each time sitting on hold for 20-30 minutes. Despite sending the required documents (driving licence check) well within the allotted time frame, A choice canceled my insurance, which I only discovered by chance while clearing out my spam box, which means my car had been uninsured for some days. When I rang to query this, they told me I should have received a letter informing me of this - I did, two weeks later, 3 weeks after they had cancelled the policy. I was also informed I would be charged a £70 admin fee, despite the fact they canceled the policy not me, without warning. I challenged this verbally and in writing twice. Neither letter has been acknowledge, but I have received three further threatening letters from the company. Each time I have phoned A Choice I have been kept on hold for 20-30 minutes, only to then be spoken to in a rude and very unprofessional manner. I wish I had read some of the other reviews on this page about this terrible company before taking out the policy, as it is very clear I am not the only one to have experienced these exact issues, and I could have avoided what has turned out to be a stressful and costly mistake. Overall a terrible service, and company, avoid at all costs.”

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Posted 7 years ago

“Shambles! Auto renew your policy and then ask for £430 to cancel it - joke - do not use”

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Posted 7 years ago

“Huge cancellation Fee. Avoid at all costs!”

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Posted 7 years ago

“Absolutely awful insurance company! Sent all the relevant documents over like I was told to (rang them up) and got an email back saying they’d received them and all was good. 3 weeks later I get told my insurance is cancelled and there’s nothing they can do. When I rang before the lady told me how to send everything so I did and when I ring again I get accused of lying and that’s not what one lady said. Never have I had to send over so many documents and fill in so many different form for an insurance company in 30 years. Will be advising everyone to stay away.”

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Posted 7 years ago

“ALWAYS been professional on the telephone, sometimes a bit of a wait in a queue, but that's very normal when calling an insurance company. Had an accident recently and it was sorted very smoothly, with contact done via the post and also on the phone , Excellent Service ..... well done A Choice !!”

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Posted 7 years ago

Hi John, We really appreciate you taking the time to leave such a thoughtful review - thank you. We value your feedback and look forward to helping you in any way we can in the future. Kind regards John Customer Relations Department Premium Choice Ltd

Posted 7 years ago

“Absolutely horrendous insurance company I would AVOID at all costs! Made a slight mistake with my details on compare the market, sent them numerous documents that they requested and it got cancelled regardless. Took my £200 deposit, then added a further £100 in cancellation fees and my car was only insured for a total of 3 weeks. Customer service is a joke and the entire company scams people maliciously.”

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Posted 7 years ago

Hi Emily, Thank you for your review. It is very important to us that our customers are correctly insured and therefore we make the effort to check that the details you have provided online are accurate. This is for your protection and is in no way intended to cause you any inconvenience. If you want me to look into your account further please contact me using feedback@a-choice.co.uk and I will be in touch. Kind regards John Customer Relations Department Premium Choice Ltd

Posted 7 years ago

A Choice is rated 2.2 based on 370 reviews