A Choice Reviews

Name: A Choice
Rating: 2.21

2.2 Rating 370 Reviews

30 %

of reviewers recommend A Choice

Company Reviews

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2.2

Based on 370 reviews

Customer Service
Communication Channels	Telephone, Email, Live Chat
Queries Resolved In	Under An Hour

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A Choice 1 star review on 15th March 2026

Roma Littel

Anonymous

Anonymous // 01/01/2019

Sort by: Most Recent Most Recent Highest Rated Filter: None None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful

“Wouldn’t even give one star. Wanted to change my car over from a 1.8 to a 1.6 and they tell me they won’t insure it because of the type of car when it’s the same car and then told me that they found me another underwriter but want to charge me over double in price for it! I have 2 months left on my insurance and I told them that I won’t be renewing with them again.”

Helpful Report

Posted 7 years ago

Hi Chloe, Thank you for your review. We are an insurance broker and we don't normally set the price of insurance policies, however I'm sorry that you are unsatisfied and I would like to look into this further for you. If you email me with your contact details using feedback@a-choice.co.uk I will get in touch with you. Kind regards John Customer Relations Department Premium Choice Ltd

Posted 7 years ago

“Absolutely disgusted with this company, they have requested further documents which i sent across to them ( driving license summaries) i received an email saying " great we have received everything we need, we can carry on your policy with no changes". 3 Days later they send me an email saying my policy is going to be cancelled in 7 days as i have failed to provide proof of occupation! I ring up straight away as im so confused, took me 40 minutes to speak to one person and her answer to why it was being cancelled is that she is not sure! She told me that she can see no one has tried to contact me to ask for these details and she doesnt know why theyre cancelling it but its too late to do anything unless i provide my proof of occupation within the next 7 days, so i sent a bank slip which was rejected. I explained that i can not just get my contract straight away as i have to send of an email and wait for it to be checked and sent back, they told me unless we do not receive in the next 7 days then the policy will be cancelled. I was so shocked as they have never requested this document and that the documents they did request i sent across straight away. I went on to speak with a manager and he told me that hes going to look further into the matter and call me back later on in that day, 4 days later and i have still not received any call back, this company is an absolute joke! Do not ever use them!”

Helpful Report

Posted 7 years ago

Hi Toby, Thank you for your review - I am sorry to read that you are unsatisfied. Sometimes if a customer runs through quotes on different details then we may look into this and ask for evidence from them. We are doing this for your protection to make sure that you are correctly insured and this is in no way meant to cause you any inconvenience. If you have any further queries please contact me using feedback@a-choice.co.uk and I will be happy to help you in any way that I can. Kind regards John Customer Relations Department Premium Choice Ltd

Posted 7 years ago

“Terrible customer service. Was on hold for 35+ minutes for my call only to be answered “conveniently” 1 minute before their lines closed, and to be told they were now closing.”

Helpful Report

Posted 7 years ago

Hi Scott, Thank you for your review. Please email me using feedback@a-choice.co.uk with your contact details and I will look into this for you. Kind regards John Customer Relations Department Premium Choice Ltd

Posted 7 years ago

“After sitting on the phone for 20mins I finally get an answer of we're experiencing a high volume of calls at the moment so we shall call you back as soon as. 1hr 45mins later I call back. 16mins later get put through to the cancellation team to get a figure and wow!!! If I knew then what I do know I would have avoided like the plague! £786 to cancel! Are they having a ruddy laugh... literally all the way to the bank. STAY AWAY!!! It's better to pay more elsewhere pm than to deal with a huge cancellation fee”

Helpful Report

Posted 7 years ago

Hi Paige, I am sorry to hear that you are not happy with all aspects of the service you have received. Please email me using feedback@a-choice.co.uk with your contact details and I will be in touch to see how I can help. Kind regards John Customer Relations Department Premium Choice Ltd

Posted 7 years ago

“I want to modify my policy, the line never get through. Think twice before using that”

Helpful Report

Posted 7 years ago

Hi Cyrus, Thank you for your review. I would like the opportunity to look into this further for you. Please email me using feedback@a-choice.co.uk with your contact details. Kind regards John Customer Relations Department Premium Choice Ltd

Posted 7 years ago

“They tried to renew my policy without properly informing me and they would have stolen £70 in admin fees from me had I not checked my spam folder in my email, I am appalled and would not recommend.”

Helpful Report

Posted 7 years ago

Hi Harry, Thank you for your review. We communicate with our customers about their renewal because we want them to know exactly what the situation is. I'm sympathetic if the email went through to your spam folder and I can confirm we would have also written to your home address. If you want me to look into this in more detail please contact me using feedback@a-choice.co.uk with your contact details and I will be in touch. Kind regards John Customer Relations Department Premium Choice Ltd

Posted 7 years ago

“Takes near on 30 mins for a call to be answered. Now try tell me there not robbers, I insured a mazda 3 sport 2.2 150bhp at 24 with a deposit of 320 and 190 a month with no ncb and driving less than a year which I thought was great... Car blew up on me recently so got a new car, 2010 1.4 75bhp mariva and they want 180 deposit and 250a month.. Yeah work that out. Your getting nothing from me.”

Helpful Report

Posted 7 years ago

Hi Ryan, Thank you for your review. We are an insurance broker and don't normally set the price of your insurance cover. It would be helpful if I could look into this for you and see what the situation is. Please contact me using feedback@a-choice.co.uk with your contact details and I will be in touch. Kind regards John Customer Relations Department Premium Choice Ltd

Posted 7 years ago

“Put it this was I'm 27 mins on my first call to the company to change a car over and I'm still waiting...”

Helpful Report

Posted 7 years ago

Hi Ryan, Thank you for your review. I would like the opportunity to look into this further for you. If you would like me to do this, please email me using feedback@a-choice.co.uk with your contact details. Kind regards John Customer Relations Department Premium Choice Ltd

Posted 7 years ago

“Notice to young drivers and their Mummys and Daddys Discovering this little insurance company on a comparison site, i was pleasantly surprised with the cheaper prices and lack of need for any telematics. Being a young driver with full time employment, good post code i was pleased i found the offer. Since taking out the policy around a week ago, they have started to do investigation into the policy asking for every document under the sun. Driving license summaries, photo card licenses, several proof of addresses, proof of occupation... think they're just waiting on a photo of my bank card lol. After querying the need for all these documents with their call centre, the operator was keen to tell me that they were only a broker who in themselves aren't entirely happy with 'A Choices' shady policies on the need for all this documentation. I did find the brokers pleasant and amused me how they were diverting the blame to the insurance company directly. I'm currently querying their use of all this information, as if there is a claim then I'm happy to submit all this to save me having to this at the time of a claim....but hopefully we won't get to that **chuckles** Don't have much else to say, as long as you have all of the above, -+4 figures and a crash helmet, then you're probably sound. Best of luck, Schumacher”

Helpful Report

Posted 7 years ago

“I had a policy last year and spent over £1,300. I have had to call a few times for various reasons and have been on hold for over 25 minutes every single time. When I first took out my policy, this time last year, the upload portal wasn't working properly and I couldn't upload the required documents. I couldn't get through to anyone and started to receive letters threatening to cancel my policy. After a few days, I got through to someone and emailed them directly. A few days later I received a letter to say that my policy would be cancelled as I hadn't responded to them. I had to call again and was told that the policy would be re-activated. I have also been waiting over a week for an email with a copy of my NCB to send to my new insurer. Since I opened the policy I haven't had to contact the company all that much but on the occasions that I have, the customer service has been pretty rubbish.”

Helpful Report

Posted 7 years ago

Hi Tim, Our aim is to offer a first class level of service to our customers at all times and I am sorry if this was not your experience. If there is anything that you would like me to look into please contact me using feedback@a-choice.co.uk with your contact details and I will be happy to help you. Kind regards John Customer Relations Department Premium Choice Ltd

Posted 7 years ago

“I wanted to discuss a car insurance quote with the company as I had a few queries, I spoke to Richard Allen and he dealt with my situation in a very professional manner. Any concerns I had, I felt reassured, he was very patient and took his time out to explain everything step by step to me, he ensured I fully understood everything, before moving on. Overall, Richard Allen was extremely helpful and I would now certainly shout about this company to family and friends, all thanks to Richard Allen. If it was not for his great customer service skills and the way he professionally dealt with my inquiries, I would not have gone ahead with my quote. So a huge thank you to Richard Allen for simply being humane.”

Helpful Report

Posted 7 years ago

Thank you for your review. It's great to hear that we could find you the right insurance policy and that you were happy with the service you received. I have passed your comments back to Richard and his team. Thank you so much for the fantastic feedback. Kind regards John Customer Relations Department Premium Choice Ltd

Posted 7 years ago

“Very reliable”

Helpful Report

Posted 7 years ago

“Charged me £1000 for my insurance which is okay for my car and age but then requested a mountain of documents I don't have easy access to. on the phone for an hour trying to cancel my policy which hadn't even started yet mighten I add! passed from person to person trying to cancel and find a resolution. Customer assistant laughing and sniggering down the phone. Absolutely awful, fraudulent company who aren't interested in their customers needs what so ever.”

Helpful Report

Posted 7 years ago

Thank you for your review - I am sorry to read that you are unsatisfied. We request documentation from our customers for their protection to make sure that they are correctly insured. If you contact me using feedback@a-choice.co.uk I will be happy to look into this further for you. Kind regards John Customer Relations Department Premium Choice Ltd

Posted 7 years ago

“Honestly the worst insurance company I've ever been with. Bought the insurance and then they want all these documents that are awkward to get hold of and want me to sign a document with tonnes of small print. Every other insurance has done it themselves, if I'm paying them that much money I expect them to do a bit of leg work”

Helpful Report

Posted 7 years ago

Hi Storme, Thank you for your review - I am sorry to read that you are unsatisfied. I would like the opportunity to look into this further for you. Please email me using feedback@a-choice.co.uk with your contact details and I will be in touch. Kind regards John Customer Relations Department Premium Choice Ltd

Posted 7 years ago

“Three times I have tried to send a email to feedback@a-choice.co.uk the address supplied by John Customer Relations Department each time failed.”

Helpful Report

Posted 7 years ago

Hi Jake, Thank you for your review. I've tested the email and its working ok. Please try and re-send or alternatively don't hesitate to call us and we will be happy to help you in any way that we can. Kind regards John Customer Relations Department Premium Choice Ltd

Posted 7 years ago

“I’m pleased with a choice. Easy to do online and reasonable price.”

Helpful Report

Posted 7 years ago

Hi Sepideh, Thanks for letting us know you were happy with our insurance product and our service. We appreciate you taking the time to leave positive feedback. Kind regards John Customer Relations Department Premium Choice Ltd

Posted 7 years ago

“Worst costomer service. Can't pick up the phone+can't answer emails to. Don't recommend.”

Helpful Report

Posted 7 years ago

Hi Jj, Thank you for your review. I would like the opportunity to look into this further for you. If you would like me to do this, please email me using feedback@a-choice.co.uk with your contact details. Kind regards John Customer Relations Department Premium Choice Ltd

Posted 7 years ago

“Avoid at all costs, I've had an absolute nightmare with this company and that's an understatement to say the least! and just when you think it can't get any worse the customer service is absolutely appalling, it's not even worth the hassle to attempt to resole the issue as the staff don't even make that an option... Bank robbers!”

Helpful Report

Posted 7 years ago

Thank you for your review. I would like the opportunity to look into this further for you. If you would like me to do this, please email me using feedback@a-choice.co.uk with your contact details. Kind regards John Customer Relations Department Premium Choice Ltd

Posted 7 years ago

“Absloutely awful company, Insurance was £80 per month, however as they would not change my direct debit date to after my pay day or on my pay day I ended up paying £110 per month all because they wouldn't change my payment date. disgusting robbing people!! Phones are constantly busy (probably with so many people complaining at your god awful customer service) If only I had read these reviews before getting my insurance! they then automatically renewed me and bevause I had moved address this had apparently gone up! baring in mind its the same area also in a private close with a drive. Im cancelling today after being renewed for 2 days in my cooling off period, however no doubt they will want an excessive amount of money for cancelling 2 days into my cooling off period!!! Will be reporting to financial ombudsmen. reading these reviews I am disgusted at how they get away with this!!!!!!!!!!!!!!!”

Helpful Report

Posted 7 years ago

Hi Ella, Thank you for your review. I am sorry to hear that you haven't had the best experience with us and I would like the opportunity to look into this further for you. If you would like me to do this, please email me using feedback@a-choice.co.uk with your contact details. Kind regards John Customer Relations Department Premium Choice Ltd

Posted 7 years ago

“Couldnt get the check code for my additional driver, they responded by removing them then adding a 600 pound premium, When i canclled it they owed me 80 pounds, after all their stupid admin fees cancellation fees i owed them 70 pounds! Never again will i deal with A-choice”

Helpful Report

Posted 7 years ago

Thank you for your review. I am sorry to hear that you are not happy with all aspects of the service you have received. If you would like me to look into this further for you please email me using feedback@a-choice.co.uk with your contact details. Kind regards John Customer Relations Department Premium Choice Ltd

Posted 7 years ago

A Choice is rated 2.2 based on 370 reviews