Loaf Reviews

Name: Loaf
Rating: 1.32

1.3 Rating 152 Reviews

3 %

of reviewers recommend Loaf

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1.3

Based on 152 reviews

Shipping & Delivery
Delivery Methods	Courier
Average Delivery Time	Over A Month
On-time Delivery	Greater than 38%
Accurate And Undamaged Orders	Greater than 53%
Customer Service
Communication Channels	Email, Telephone, Live Chat
Queries Resolved In	Over A Week
Customer Service	1.6 out of 5
Returns & Refunds
Refunds Process	Difficult

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Chris Bolam

Lisa

Anonymous

Anonymous // 01/01/2019

Filter: Rated 1 None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful

“Oh dear I wish I'd read these reviews before purchase! We were downsizing and needed to replace our delightfully comfortable, soft, squishy DFS sofas, for something smaller. What better product I thought than the Squisharoo. The name says it all or so I thought! I tried it in the showroom and seemed to fit the description. However we have now had them, a 2 and a 3 seater, for 7 months, and they are the most uncomfortable things I have ever sat on! I understand that the cushions need to bed in etc but these are hard and unyielding despite regular plumping which as others have said is a work out! I have complained and they sent a technician out who took the whole things apart but I never saw him actually sit on them. Conclusion: no manufacturing fault. I will now be progressing this to Trading Standards/Ombudsman or whatever. With so many poor reviews, how on earth are Loaf still in business?”

Helpful Report

Posted 2 days ago

“Warning!!! There is no point buying a premium brand that does not appear to have a supply chain right now! I ordered a Dawdler Corner Sofa on the 14th of January (yes, almost 7 months ago). In March, they sent me a request to book my delivery date, then they realised they hadn't made it yet. Still believing in their brand (I have 5 other pieces of Loaf furniture) I offered them the option of changing the fabric (to overcome their first apparent "supplier issue"). Today, I am giving up hope, and have cancelled my order. Today's excuse "our manufacturer has let us down". This being their 2nd chance delivery date. Again they realise, we haven't made it!, and we can't make it until September (maybe!). I was so excited to get my new corner sofa. But almost 7 months later, I will stick with my old sofa. It's not worth the risk of more poor customer experience. Disappointingly, I am giving up on the brand I trusted.”

Helpful Report

Posted 4 weeks ago

“Tried so hard to get this purchase right. We were in the showroom for hours and finally decided on a “Slofa” It took 16 weeks to arrive and immediately we noticed that the cover was not stitched correctly. Customer service was good and responsive but you don’t expect manufacturing problems when you spend this sort of money. After using it for a week now I’m truly disappointed. It’s just not comfortable and seems very different to the Sofa we sat on in the showroom. The cushions are too heavy and too firm whereas the seat cushion is the opposite, hard and thin like a futon. It never looks neat and smart despite best efforts every morning. Frankly a bloody disaster and I wish I’d gone to IKEA.”

Helpful Report

Posted 2 months ago

“Absolutely terrible experience. I ordered the very expensive premium sofas in early January 2024 and was told numerous times, max 12 weeks until delivery. Lo and behold a week or so before due date I get an email to advise they have been delayed. Ok I thought, sometimes these things happen. It will be another 4-6 weeks. 6 weeks pass by and still no sign and no contact. I ring up to find out they have been delayed by another 6-8 weeks and given a new delivery date blaming "material supply issues". The day before delivery I get a call from the courier, not Loaf, to advise there is yet another delay and they cannot say when they will be delivered and to ring Loaf. So I ring Loaf and they advise they cannot confirm when they will be delivered but we will give you another delivery date (which wont be achieved) and a gesture of goodwill of 5% off. Comical. I would avoid this company at all costs. Waste of time and money for £6,000 sofas and the customer service is non existent. I never write reviews but felt the need to warn people!”

Helpful Report

Posted 2 months ago

“I ordered a product for over £1000 over 5 months ago and I am still yet to receive it. For a high end brand, their customer service is awful. I’ve had to ring, email and chase and still I don’t have my product. Twice I’ve driven over 200 miles for my delivery (I don’t live at the delivery address), to then be told it wasn’t ever on the van. They have not responded to any correspondence in the last 2 weeks since it was “an urgent priority”.”

Helpful Report

Posted 5 months ago

“The furniture I have received is excellent but every part of their customer service and delivery is very poor. My wardrobe was installed incorrectly and the delivery men spent ages constructing it meanwhile leaving a mountain of cardboard outside my property and obstructing my neighbour. Delivery times keep changing and trying to establish reliable communication with the customer service team is near impossible.”

Helpful Report

Posted 5 months ago

“Bought sofa last summer, it eventually arrived end of October and faulty. We could only sit on part of it as the fest didn’t have insides. Since then constantly trying to get it fixed. Arranging for them to take it back. And i already know that will turn out to be a nightmare! Please save yourself money, time & stress and don’t buy from these unprofessional company with zero customer service. If i could give a zero star i would. Wish i had read the reviews!”

Helpful Report

Posted 5 months ago

“Bought a floor cushion in August 2023, sent it back. Refund still hasn't arrived and now it's Feb 2025. One of the two worst companies I've ever dealt with. They do a lot of aplogising, but where's the money? I spoke to a customer services rep today called Harvey - I said your accounts department holds on to consumers money and he said 'that's possibly true'. On the surface customer services seem responsive, but watch your account for the refund...”

Helpful Report

Posted 5 months ago

“The sofa is great to sleep on ... But to sit it's uncomfortable the cushions are really to heavy for daily plumping and I'm a strong lass. I do not recommend loafs sofas and my next sofa will be purchased from elsewhere. For the price of the sofa I'd have thought they would have ensured it's comfort lasts beyond 6 months for sitting. I called castelan re a small stain and a chap popped over and cleaned the stain so no complaints there.”

Helpful Report

Posted 5 months ago

“Something is wrong at the once excellent Loaf. Our October sofa order was is still not ready in late January. It was due to be delivered Tuesday but their shipper rang us to say Loaf hadn’t delivered it to them. So many apologies ‘we know we’ve let you down’ etc. But no one willing to say why the sofa is still not here. This is a company on their way out of business - BEWARE”

Helpful Report

Posted 6 months ago

“We bought our sofa from the Bristol shack on the 30th of October 2024, with the promise of a 6 week delivery. A few weeks later, we get a message that it won't arrive in 6 weeks. We complain, then suddenly they have a sofa that they can deliver before Xmas time. It gets delivered and upon delivery I see a deep cut on the back of the sofa, clearly I have been sent a damaged product. I complain again and get told it will be another 6 weeks to get another sofa remade and delivered. It's now end of January 2025 and I still haven't received the replacement undamaged sofa. All of this hassle for the pleasure of paying £3,044. Something is deeply wrong with Loaf as a company.”

Helpful Report

Posted 6 months ago

“We bought a Bagsie sofa from Loaf a few years ago. So far we have had to have the technician out twice to look at the cushions which had twisted and then again to sew on a button which had come off. The cushions have had to be replaced and just last week I had to sew up two holes where more buttons had come off. We bitterly regret buying from Loaf, it’s an absolute joke. If we could afford to scrap it we would. Oh and it’s the most uncomfortable thing I have ever sat on, rock hard within 5 minutes of wrestling with those cushions.”

Helpful Report

Posted 6 months ago

“The loaf marketing department deserve 5 stars for their convincing adverts..Sadly this is the most expensive pile of rubbish I regret buying..Sitting on the floor is the comfortable option.Loaf sofas arrive looking beautiful ànd that is all they are fit for looking at.”

Helpful Report

Posted 6 months ago

“Customer service is terrible or non existent. Squisharoo sofa cushions flat after 2 seconds . Only purchased 2 years ago and seat cushions is lumpy despite constant plumping. Would not recommend.”

Helpful Report

Posted 7 months ago

“Bought a large Smithy sofa at the end of 2021. We have been enduring it ever since. Having to plump the cushions all the time to make it even vaguely comfortable for 10 minutes was a torturous exercise, especially when heavily pregnant. I contacted Loaf about how flat the cushions were and was sent replacement seat cushions for free. They claimed they had a different filling. For about a week they were puffy and delightful. I felt a false sense of hope. They are now flat as the previous ones but went floppy even quicker. The most disappointing thing is how careful we were when selecting our sofa. We went to the Battersea showroom to try them out and were pleased with the level of cushion support. I can only assume that they use a different filling in the showroom sofas. No way the poor staff are plumping the sofas 15 times a day to keep them looking presentable. Will never go for a sofa with feathers again.”

Helpful Report

Posted 7 months ago

“After 6 months, our large Smithy sofa seats became flat, lumpy, and unbearable to sit on. To look vaguely normal they need to be plumped multiple times a day - heavy, hard work, and time consuming. Unsustainable. Have complained to Loaf, had a technician come to visit, and was informed that because there is no manufacturing error, they will not take any further action, and after further complaint from me, directed me to the furniture ombudsman. It is clear this is a common (universal?) experience and I have found a strange comfort in reading others' similar situations. Like many here, I wish I had seen these reviews before purchase (reviews on trust pilot etc... generally seem to be after immediate purchase when all seems well). I wish I had never wasted so much money on the worst, most uncomfortable sofa I've had the misfortune to sit on. Loaf sucks. I have contacted The Cushion Guys to find out about options for replacement.”

Helpful Report

Posted 8 months ago

“I bought 4 Milk bar stools. They looked great - but after about 9 months they started to fall apart. I removed the base cover to see what was going on only to find that the base wood that takes all of the weight is not one solid piece but multiple scraps of wood stapled together. These staples inevitably fail over time and then the whole thing starts to fall apart. It’s literally the leather holding them together. These are some of the most expensive stools on the market and yet they are using scraps of wood to build them. It’s unbelievable. The cheapest stools are made with solid bases, that’s just the absolute base level of manufacturing. I complained about this a few years ago and they said they would review the manufacturing process. I saw that they still sell milk stools so I’ve ordered more (they match the kitchen) and guess what, they have all been built with scraps of wood so not just a bad batch. Loaf is a complete rip off. Appalling.”

Helpful Report

Posted 8 months ago

“Bought a large Squish mister sofa 6 months ago. It looks amazing but I no longer sit on it as it actually hurts as it is so uncomfortable! Like others have said I am constantly trying to plump the cushions that are extremely heavy and within minutes everything is compacted and rock hard. I have contacted loaf and so far they have been good at getting back to me. Someone is coming out to look at it so interested to see what they will say/do.”

Helpful Report

Posted 9 months ago

“I absolutely hate my crumpet sofa! The wooden structure broke after a year and the guy who repaired it said it was due to a knot in the wood. Cushions are flat despite puffing daily and requesting replacement cushions. Also has the most annoying squeak when you sit on one side! I know sit on the floor I hate it that much!”

Helpful Report

Posted 10 months ago

“Still waiting for a refund three weeks after goods were collected. I ordered the Coco bed a year ago. It soon became clear that it was faulty. Loaf collected it three weeks ago. I have repeatedly chased the refund but have still not received the money. This is not the first time this has happened with Loaf. I did not receive a number of items from the original order and had to repeatedly ask for a refund. Products are poor, service is terrible from both the company and their couriers and they do not issue refunds without repeated requests.”

Helpful Report

Posted 10 months ago

Loaf is rated 1.3 based on 152 reviews