“From day 1 of switching I had zero signal unless on WiFi, I had a replacement eSIM after the bot chat via the dashboard and still nothing, texts would not send and phone calls would not connect total waste of £12 and have already switched to another provider can’t wait to delete the app and hopefully the memory of this appalling network - do not waste your time or money”
“Hi, no calls, texts ir network for 3 days. After spending hours - 10.27am to 1.55pm trying to resolve issue. Talked to 3 customer service reps. Last one, Vishal said he would order me a physical sim and refuses any refund for my inconvenience. My package is only £10 a month. I do not see why this is an issue seeing as I have not received service for 3 days. I have had to spend all day trying to resolve this ussue and I have nothing to show for it. Only upgrade is slow service so slow to the point that I am using others hotspots. I do not feel it is justified to charge me for this poor / zero service and unhelpful customer service. I have only been with them for a few months and already regret the switch.”
“I came back from France in March and my data stopped working then. I did leave it a while before contacting Smarty but have been trying for well over a month now to resolve.
You can only use the chat feature. There is no way to speak to someone. The chat feature is only manned Mon to Fri till 8 pm. Because I had no data I couldn't use the chat at work and I work Mon to Fri so time to chat with a person was tight or not possible most days. I went through all sorts of hoops over weeks to demonstrate the issue was with Smarty. Then I went away again so before I left I said when I returned this needed to be escalated if not resolved. Instead I came back and the chat had been cleared meaning all steps would need to be repeated.
I tried to make a complaint. Filled out and sent the form and was told I should expect a call in 3 working days. After a week I contacted the chat and they said there was no record of my complaint
I understand Chat is useful in some circs but this is not working and tbere needs to be a back up. I am still at square one with only option now to cancel”
“Got the sim in no time, but, then we found out that it would not work on our phone
(not enough Gs ) it works fine with Lebara. We got another phone but it still wouldn't work, it came up with no network! We then tried to contact customer services and got lost in a spiral of computer gobledigook! We gave up (loosing a months payment and went to Lebara, no problem, they do what Smarty claim to do. Dealing in Cryptocurrency IS easyer than dealing with Smarty!!!!!”
“i am so glad i found these reviews. thanks to everybody! even to the smarty agents giving themselves five stars. it made it obvious that the company is running a scheme to rip people of their money. i will stay away.”
“Everything went wrong - never had a connection when away from my home internet connection. A complete waste of time and money - more Malarky than smarty.
Dreadful customer service. I am changing provider and already have a PAC number.”
“Reading other reviews today I am relieved about my failed attempt to buy a Smarty sim this week. Agree that their customer services are reading from script with no deviation or logic. Spent a long time reiterating that I was contacting them via my account & questioning whether my order for a data sim had gone through. In effect they accused me of lying about which email address I used, as they "couldn't find my account". Nonsense and insult, repeat, repeat. It looks as though it would have been a waste of money anyway, judging by other reviews.”
“I just bought a SIM with unlimited data for one month to use in my hotspot router.
Before paying, I checked my postcode using their coverage checker. The website showed excellent coverage, and it also stated that they now use Three and Vodafone for better service.
However, after activating the SIM, I spent over 3 hours trying to find the right position for the hotspot inside the flat. According to their information, with an excellent connection I should get up to 70 Mbps download, but the maximum speed I could reach was only 5 Mbps.
I then spent another 3 hours going back and forth with their live chat support. Eventually, they admitted that there is a technical issue with one of the antennas covering my postcode. They said a team is working on it, but they have no idea when it will be fixed.
What I find unacceptable is that there is no warning anywhere about this technical issue. Even when checking my postcode, the system still shows “excellent network coverage”, when in reality the service is unusable.
Because of this, I honestly consider this behaviour misleading. They officially advertise top-quality data service, but what you actually get is completely inadequate.
This has been a total waste of time and money.
Stay away from them.”
“Ordered a sim 80gb for £10 month a few days ago, arrived today and activated the sim today, guess what these money grabbers go and do? Take my tenner, I got no data, no minutes and no texts, despite the sim being paid for online for £10 and activated on the app, now I can't close my account unless I transfer the code over, don't bother with this company, pile of dunn.”
“SMARTY is by far the worst mobile provider I have ever dealt with. I lost two phone numbers – one that I already had with them and another that I ported in – because of their complete incompetence. Their so-called “support” is useless: copy-paste answers, no accountability, and zero ability to actually fix the problem.
I paid for a service and ended up with no service at all. Being left without a working phone number in 2025 is not just inconvenient – it’s unacceptable, dangerous, and feels like outright theft.
SMARTY has no respect for customers, no reliable processes, and no proper escalation system. If you value your time, money, and sanity – stay away from SMARTY.”
“Payed £18 for unlimited data simcard said it would take upto 5 working days I'm on day 14 still hasn't come and it looks like no way of getting my money back”
“Having read reviews and checking the coverage in my area, I activated my new Smarty sim card this week. It's been a disaster. Poor data speeds, loss of 4g and long periods with no connectivity at all. Can't even access my banking app. Below is Smarty's response to the situation.
"Thank you for sharing details.
I checked the network in your area and it's congested. Team are aware and trying to fix it ASAP. Being super busy means you may experience call or data connection issues. Just too many users connecting to the same mast."
Totally unacceptable. Please be warned before subscribing.”
“I rarely write reviews, but my experience with Smarty has been so appalling that I feel compelled to warn others. The customer service provided by this company is beyond horrific. After paying for package renewals, the service simply does not get activated, and despite the money being deducted from my bank account, I’m left chasing them for weeks with no resolution.
Their customer service agents are not just unhelpful — they are robotic, repeating scripted responses without any ability or willingness to think critically or offer solutions. Every interaction feels like talking to a programmed machine incapable of empathy or problem-solving. What should be a simple issue drags on endlessly, wasting countless hours of my time.
I have never encountered a worse service experience in my life. The frustration, wasted time, and sheer incompetence are staggering. Smarty’s customer support is not just poor — it’s torturous.
If you value your time, money, and sanity, avoid Smarty at all costs. I would not recommend this company to my worst enemy. Frankly, a business that operates with this level of disregard for its customers should not exist.
In summary: stay far away from Smarty. It’s a complete nightmare.”
“Cannot use my data I have 50gb a month to use but I can’t because nothing loads lol. No phone number to speak to anyone. You get booted off the online chat every time you do a new one of their suggestions then have to answer 20 security questions to get on another chat. Really infuriating. Wish I’d have seen these reviews before I signed up. Not even worth the £8 a month I’m spending. Complete and utter waste of time switching to these idiots. If you’re reading this, save yourself the hassle.”
