Sports Direct Reviews

Name: Sports Direct
Rating: 3.72

3.7 Rating 746,377 Reviews

100 %

of reviewers recommend Sports Direct

3.7

Based on 746,377 reviews

Shipping & Delivery
Delivery Methods	Courier
Average Delivery Time	Within 5 Days
On-time Delivery	Greater than 70%
Accurate And Undamaged Orders	Greater than 89%
Customer Service
Communication Channels	Email, Telephone, Live Chat
Queries Resolved In	Under An Hour
Customer Service	3.6 out of 5
Returns & Refunds
Refunds Process	Difficult
Returns Process	Could Be Better

About Sports Direct:

16-18 Ludgate Hill
EC4M 7DR
London

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Sports Direct 1 star review on 29th May 2025

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Anonymous

Anonymous // 01/01/2019

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“Sport direct has become a scammer now. Avoid for all cost. I bought something two days ago for kid, but did not like it. Went to return, and just find out that they don't refund you any more, instead they will give you a credit note which you need to spend on them again. It is a scam. Once you put money in their mouth, it does not come out. Regulator should do something. It is hard when people are struggling for high living cost. Avoid for all cost, never again.”

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Posted 2 years ago

“Very good buying sports clothing through their website”

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Posted 2 years ago

“On the 7th of June I made an order for Nike trainers which I then returned within the appropriate time for a refund. However due to my busy work schedule I wasn’t able to print a return label so instead I wrote details on a letter attached to the inside of the package. l took a picture of the prove of postage and sent it along with an email to the necessary contact. Who then proceeded to tell me that she wouldn’t be able to contact the warehouse for whatever reason and would not issue me a refund even though I had proof! This is ridiculous, we can’t make a fully refunded return in stores and posting it is now an extra hassle. Please fix ASAP”

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Posted 2 years ago

“Awful customer service experience. Go to Decathlon or JD sports they're much more helpful.”

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Posted 2 years ago

“The worst customer service experience I've ever had. I wanted to get my son some new school shoes for the last three weeks of school but they didn't have them in his size in the store (the Banbury store and staff there were fantastic and very helpful- this review is not about them!). I ordered the school shoes online for next day delivery with a few other bits. Got a notification from Evri on the day it was meant to be delivered that the parcel had been delayed and wouldn't be delivered that day but with no explanation. I contacted sportsdirect (you can only do this by email or webchat- for speed I used webchat but it was glitchy and kicked me out a few times after a lengthy chat witha very unhelpful AI) and they said they couldn't even chase it for a minimum of 48 hours after an update but that they would refund me the difference in price between next day and standard delivery. After 48 hours with no update from Evri, no contact or refund from sportsdirect, I contacted sportdirect via their webchat again. They said all they could do was put in a investigation request which would take 48 hours (as this was over a weekend it took 4 days!). I received no update or contact throughout this so after the 48hrs had passed I contacted sportsdirect again via their webchat. They said Evri had asked for another 48 hrs to investigate and that they could not refund until they had written confirmation that Evri had lost the parcel which they seam unable to get. So a week and a half after my parcel was meant to be delivered I've ended up having to buy the shoes else where, have no idea where the original parcel is or if it'll be delivered and have no idea if or when I'll receive a refund for the £50 odd I'd spent on stuff I'll never receive.”

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Posted 2 years ago

“WEBSITE CRASHED TOOK MONEY NO ORDER AND NO WAY OF CONTACTING THEM.”

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Posted 2 years ago

“Service promptly. I recommend it, I'm satisfied.”

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Posted 2 years ago

“Despite me providing proof to sports direct that the returned goods were delivered to them more than 7 weeks ago, the claim they have not received them. And they are doing nothing from their end to investigate how they could lose the parcel. After two emails from their end that said exactly the same thing and making it my problem not theirs, they have stopped responding to my emails. A very convenient way for them to keep my money. And dodgy as. I'm furious. Will never buy from these people again.”

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Posted 2 years ago

“DONT EVER ORDER ANYTHING FROM THEM”

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Posted 2 years ago

“very very poor”

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Posted 2 years ago

“I placed an order on 22nd May 2022 for some kids cricket clothing for next day delivery. I received an email from Evri on 24 May saying there was a delay in the package. Over 3 weeks later, despite many emails back and forward with your CS team I have still not received the package or a refund. Appalling customer service. Order number SD40000089912399.”

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Posted 2 years ago

“Sportdirect is the worst experience of customer service I have ever experienced. I sent two separate returns on the 30th of April. On the 5th received notification that it will be delivered soon. On the 7th I received email that return arrived and “please allow 14 days for items to be inspected and refunds to appear on you bank account”. On the 22nd of May I haven’t received anything so I decided to email sport direct customer support and ask what the story is. I received this copy and paste reply “ Hi Sir/Madam, Thanks for reaching us. As I checked, there is no sign returns being received back yet in our warehouse. When you received the first notification of return being received, this means the return has entered Zigzag network but the physical item has yet to be received in our main warehouse. This has always been the arrangement, and I can confirm that the team can not provide updates on returns until the parcel is physically received back with us. Once received, you will be notified regarding refund or exchange via e-mail. Thank you for your kind patience. Kind Regards, Emirul Zainalabidin”. I then asked why email says I return arrived and I should receive the money and you are saying this and if they can explain. In response to my question I got EXACTLY the same email forwarded to me again. I then replied with the same questions asking to get answers. Response was “we will investigate the issue and will get back to you”. I asked what exactly are you investigating as you haven’t answered a single of my question? I got the original email they sent first time FORWARDED TO ME AGAIN! And no response since then. I went to SD website and submitted form for customer support there hoping that would help, explaining about my issue and messages that being forwarded to me without even looking at my question and screenshots, I got another prewritten response: “ Hi Sir/Madam, Thanks for reaching us, I'm sorry to learn the issues that you facing with, Please be informed that any return from outside United Kingdom it take up to 14 days or more. As per checked from our system the parcel still in transit and not delivered to us yet. As we still not receive the return parcel, there has no replacement or refund can be done from our side. Please accept our sincerely apologies on this issues. Kind regards, Ikram”. I again replied with my questions asking why nothing they say add up and nobody is answering any of my questions. I received EXACTLY THE SAME RESPONSE AGAIN. I find it extremely unprofessional and don’t feel like ordering anything again from SD and the reason I’m writing this review is also to let people know how ridiculous their CS is and that if something goes wrong, nobody!, nobody ! would be willing to help you and NOT EVEN answering a single question to really explain what happened. (As I would understand if they’d answer my questions and said sorry about that, we forgot to do refund, etc). But the way of forwarding messages is very disrespectful. 28 days later after sending my return, I don’t know where the return is (tracking number and email confirmation says it arrived to SD but they assure me it hasn’t,) I have no sign of my money back and nobody is willing to help If you ever order anything from sport direct be ready to fight for your money, as the only option SD customer service leaves you is to fight for in in the small court.”

Sports Direct 1 star review on 28th May 2022

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Posted 3 years ago

“I ordered a pair of puma King size 9 multistud football boots online. When I came home from work the following week they were there. I opened the box to see 2 completely different boots in the box. For the last 3 weeks I have been trying to sort this online. The customer service team are an absolute joke 1 person in particular Emily I must have given her the required information at least 5 times still nothing has been done. I am now out of pocket 110e. I WILL NEVER EVER ORDER ONLINE FROM SPORTS DIRECT AGAIN.”

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Posted 3 years ago

“I am never ordering from soccor sports again, when you click a size on the website then scroll down it changes the size by accident, ive had to return my parcels twice due to that. Also paying 5 pound to deliver to store which is obscene when you actually make the effort of picking it up yourself to, yes a fiver to deliver to your home but to store, i mean come on.”

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Posted 3 years ago

“Customer care at Yate today was so appalling - I wanted to buy running shoes and was pointed generally in one direction even though I needed more assistance / she was too busy chatting to friends. Walked out and won’t be going back!”

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Posted 3 years ago

“Quality, comfortable shoes, bought for jogging. Fast delivery, thanks!”

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Posted 3 years ago

“Delivery very bad item not arrived yet after 7 days paying next day delivery no refund no Explanation when Emailed Do not order from them you will be out of money”

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Posted 3 years ago

“Refund policy is terrible”

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Posted 3 years ago

“A football I ordered online for my son arrived faulty - it deflated immediately on being pumped up. I returned it, expecting a full refund (including the delivery charge and cost of returning) but was only refunded for the ball, in spite of being told I would receive a full refund. Sports Direct stalled, evaded and then flat out lied about the reason for my return, saying that the call wasn't faulty. Awful company that I won't be using again. I've contacted Trading Standards and will be letting everyone I know know how appalling their customer care is. Avoid.”

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Posted 3 years ago

“Do not buy from Sport direct , you can not contact them unless you pay premium rate call charges and they are probably the only company in the UK that do not refund a return, all you will be offered is a credit note, company policy.”

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Posted 3 years ago

Sports Direct is rated 3.7 based on 746,377 reviews