Sports Direct Reviews

Name: Sports Direct
Rating: 3.72

3.7 Rating 746,473 Reviews

100 %

of reviewers recommend Sports Direct

3.7

Based on 746,473 reviews

Shipping & Delivery
Delivery Methods	Courier
Average Delivery Time	Within 5 Days
On-time Delivery	Greater than 70%
Accurate And Undamaged Orders	Greater than 89%
Customer Service
Communication Channels	Email, Telephone, Live Chat
Queries Resolved In	Under An Hour
Customer Service	3.6 out of 5
Returns & Refunds
Refunds Process	Difficult
Returns Process	Could Be Better

About Sports Direct:

16-18 Ludgate Hill
EC4M 7DR
London

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Sports Direct 1 star review on 6th December 2025

556

Anonymous

Anonymous // 01/01/2019

Sort by: Most Recent Most Recent Highest Rated Filter: None None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful

“0* Stars - Customer services are absolutely appalling. Bought trainers online and never received the package although was at home at the time of the delivery. Raised a case with Sports direct and courier company took responsibility for leaving package outside unattended. Filled in all forms required and still after 5 weeks I have not received a refund. No one is responding via email and their automated messenger cannot help you as the case is now older than 30 days and there is no on to call. Get it together Sports Direct, this is a joke!”

Helpful Report

Posted 2 years ago

“DO YOURSELF A FAVOUR AND DO NOT SHOP FROM THEM. They deserve -5 stars. Arrogant, ineffective and completely out of their depth. Cannot handle a basic order, miscommunicate and now still no refund after 4 weeks. Contacting my credit card provider. Customer Service a joke!”

Helpful Report

Posted 2 years ago

“Be careful of online orders, you’ll be paying for the delivery & return If for any reason you had to to return your item.”

Helpful Report

Posted 2 years ago

“Bought an umbrella. Got home to find it's broken. Too much hassle to go back to the shop as it's out of my way. What an absolute scam. Do not buy an umbrella from this dump. I will never set foot in a store again.”

Helpful Report

Posted 2 years ago

“The whole experience is frankly miserable. In the Brent cross store at 3.30pm it's busy and 20 people queuing for two cashiers. Staff generally disinterested you can see in their eyes that wish for a better job/career. All that wins is price. Quality is a different question”

Helpful Report

Posted 2 years ago

“Hello I’ve got this email saying how was my shopping I brought a item and said it would be here by the 6th September but still haven’t received it , I’m really unhappy with the service can’t find any other emails either”

Helpful Report

Posted 2 years ago

“BE AWARE OF SPORTS DIRECT MALPRACTICE. I've been trying to return an order since the day it has arrived because Sports Direct sent me the wrong product. They delayed to answer me, never provided any help and now they are refusing to take it back. I'm so stressed, I DON'T recommend Sports Direct to no one, they were very disrespectful, worse post selling service and I feel that they are joking and wasting my time. Take care before ordering anything from this company.”

Helpful Report

Posted 2 years ago

“Trainers arrived with security tag still attached.”

Helpful Report

Posted 2 years ago

“Appalling. Automatically chose an old address, despite providing new one. Order placed on a Friday late night, claiming order already packed and shipped in “less than 6 hrs- told them i won’t receive as not at that address. Unwilling to listen, going on with the same disgusting line( agent called ‘Mohd’). No number, impossible to contact.Have lost around £80 , will never be shopping from these thieves again. Sadly cannot give 0 starts.”

Helpful Report

Posted 2 years ago

“Good and cheap”

Helpful Report

Posted 2 years ago

“Brilliant service”

Helpful Report

Posted 2 years ago

“In the physical stores, they don't refund if something doesn't fit and is returned promptly in perfect condition. I've looked into the law on this and they are absolutely within their rights (there's more rights if you purchase on-line). This rather begs the question why bother going into the physical store if there is less convenience. Sports Direct have a fairly bad reputation for the way they treat their staff and it looks like this extends to their customers too. I WILL BE darkening their door again in order to spend the £53 voucher I have been forced to have, but NEVER AGAIN AFTER THAT. I am also hoping that this, with the other review will cost SD at least £53 in lost sales........ Avoid at all costs!!!”

Helpful Report

Posted 2 years ago

“This store have stolen my money. I returned an item that was too small and at first they said that the item had not been received, despite Royal Mail confirming that it had been delivered. Then, after eventually agreeing to refund me the money, they never actually did - but updated their system to show that the refund had been issued (3 weeks before they had argued online with me about not receiving the item apparently - why would they do that if they had already refunded me??) and are now telling me the issue is with my bank. Meanwhile, I have paid for an item that I no longer have, whilst they can sell an item again that has already been paid for once.”

Sports Direct 1 star review on 11th August 2023

Helpful Report

Posted 2 years ago

“Great service and quick delivery”

Helpful Report

Posted 2 years ago

“They tell you that you can return items to the store if you pick up from the store but you can't. RIP OFF and untruthful.”

Helpful Report

Posted 2 years ago

“Agree with others. Would never ever buy from them again. Paid £10 for next day delivery for my son. Did not arrive, fair enough as sometimes these things happen but then to not be able to get hold of customer service. Different responder each time, offered a voucher (a voucher!!!!) for free delivery next time (as if!) and then a 10% discount. Disgraceful. Be very very careful. Also notice they don’t do refunds in store either”

Helpful Report

Posted 2 years ago

“He is in good”

Helpful Report

Posted 2 years ago

“Very disappointed that the client does not have any protection if something happens during the delivery. . I had placed an order for over £500 and was delivered with torn packages and missed items inside with Evri delivery. After complaining and providing photos customer services did not make anything to compensate my loss and told me to speak with my payment provider. They just said that the investigation into the delivery has been made and all the items have been delivered. This is the word of the delivery, where is my word then? Who will take responsibility for the torn package with missing items? Where is our protection as customers? For such an amount spent on Sport Direct they should make some insurance. The packaging is weak. No protection, no care for the customers. Never will do shopping with them again ever!!!”

Helpful Report

Posted 2 years ago

“No good customer service, the chat ends so quickly before I even delivered my message. Also, I have not received the item I ordered, on the website the pictures are misleading, the shows a women's tank but it is actually a shirt instead. It is about: Reebok Ubf Perf Tnk Ld99 Black 8-10 Product Code: 629352/03/310”

Sports Direct 1 star review on 14th July 2023

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Posted 2 years ago

“When I ordered online on June 22, a product that was completely different from the image was delivered and I inquired. Image.] If you don't like it, refund it. That was their answer. So I paid the round-trip shipping fee and sent it to the first class with a signature and tracking at the post office, and after tracking, they received an item signed on July 3, but I asked them why I couldn't get a refund. I always use the post office for first class with the sign and it has never been lost, but why did the product only get lost when I requested a refund from Sports Direct? Responding to customers is very late, sticking to the company's friendly policy and pretending to be for customers, but responding like a parrot without thinking about customers at all. Where other common UK companies offer refunds within 3-5 business days, this company also states refunds within 14 days. Refunds can only be made with a voucher at the store. It's like a robbery with no service at all. This is just a scam. This is the worst company I've ever experienced. I will never use this company again.”

Helpful Report

Posted 2 years ago

Sports Direct is rated 3.7 based on 746,473 reviews