Sports Direct Reviews

Name: Sports Direct
Rating: 3.72

3.7 Rating 746,379 Reviews

100 %

of reviewers recommend Sports Direct

3.7

Based on 746,379 reviews

Shipping & Delivery
Delivery Methods	Courier
Average Delivery Time	Within 5 Days
On-time Delivery	Greater than 70%
Accurate And Undamaged Orders	Greater than 89%
Customer Service
Communication Channels	Email, Telephone, Live Chat
Queries Resolved In	Under An Hour
Customer Service	3.6 out of 5
Returns & Refunds
Refunds Process	Difficult
Returns Process	Could Be Better

About Sports Direct:

16-18 Ludgate Hill
EC4M 7DR
London

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Sports Direct 1 star review on 5th June 2025

534

Anonymous

Anonymous // 01/01/2019

Sort by: Most Recent Most Recent Highest Rated Filter: None None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful

“The worst customer service I have ever experienced. Today I visited the Brent cross branch where I wanted to return an item I had bought 10 minutes earlier and I was told in very rude way by a someone in charge called Jasmine that you can not have a refund because this is a company policy and you get a voucher to spend at Sport Direct no refund. As a customer I feel very sorry for for Sport Direct as a company that have implemented this kind of policy to maximize its profit. As a customer point of view my advice is to think twice before you by something at Sport Direct.”

Helpful Report

Posted 3 years ago

“The worst online shopping experience I ever hat. Bought 2 pair of shoes, paid for shipping on 09.02.2022. Delivery was supposed to take 3 days, after 13 I contacted the seller. I wrote more than 40 emails, every answer is the same. I need to wait. It has now been 52 days and I still haven't gotten the parcel, neither will they return the money, because they will do that when they get the parcel back. As the parcel is obviously lost, they avoid returning my money. I call this fraud! DO NOT BUY THERE! I SURE WON'T ANY MORE! They contacted the courier. Any new update takes days. And nothing new comes out of it. Disgrace! I bought on an the austrian website, and I need to write to their support in english. My english is not perfect, so please excuse me for any mistakes I make. The support also just keeps copy pasting same answers, not even taking the energy to sign with their names some of the time. They are clearly not motivated for this to be resolved, as the company does not lose anything. But I will write reviews anywhere, I can, so people do not fall in their trap again.”

Helpful Report

Posted 3 years ago

“If i could give 0 for costumer service i would, bought football shirt for my grandaughter with her name on back, ordered the right size 9 to 10 year old wich it says on the label but its way to small it would fit 6 to 7 year old, contacted sport direct who where very unhelpfull and would not replace it, cost me 55 quid, joke if a company never sgoo there again,🤬”

Helpful Report

Posted 3 years ago

“Excellent as usual great service and fantastic savings”

Helpful Report

Posted 3 years ago

“If I could give you 0 stars... I contacted your team on webchat because my parcel was late and felt that your website did not set the right expectations in terms of delivery times. Your advisor replied with 'LOL' and ended the chat (I have a screenshot of the conversation). I don't know what to say, this was absolutely not a funny situation, this experience was stressful. This is extremely poor customer service, the poorest.”

Helpful Report

Posted 3 years ago

“I'm writing to complain about one of your shop's in Sligo Ireland, I've been a very good customer to sports direct for year's but never again or would I recommend it anymore to anyone, I bought a no fear jacket hood was far to big so I went to return it, the so called shop manager was unbelievably ignorant and of no help whatever as was the cashier in the first place, I had the receipt and clearly the jacket was not worn in any way one tag was not on the jacket so she would not let me return, I was going to spend the credit note there anyways, I always recommended sports direct but never again and never will shop there again, your store manager in the Sligo store need's a retail communication skills course or a complete change of career. Extremely disappointed.”

Helpful Report

Posted 3 years ago

“I knew before I went to sports direct Meadowhall,I would have a problem finding the right shoe as I take a 10.5. A staff member named Aaron came to help me,After looking at the popular names,he suggested Slazenger and brought for me 2 different sizes before finding the right ones Aron should be Oscar nominated for best supporting role. Well done sports direct Meadowhall.”

Helpful Report

Posted 3 years ago

“Shocking service, apparently the website stock levels don't work, no communication on out of stock products, feel sorry for the customer service people having to deal with incompetence like this! Mike - I'm sure you can integrate live stock into your website? oh and perhaps an email telling me it's out of stock instead of wasting my time for a second time.”

Helpful Report

Posted 3 years ago

“When returning an item, they don't give you your cash back, but only a voucher.”

Helpful Report

Posted 3 years ago

“I went to the USA site and ordered a us size 11. They sent me a us size 12 and wont exchange them or give me a refund, terrible company to deal with..stay away.”

Helpful Report

Posted 3 years ago

“Absolutely shocking customer service. Refused in store to return a pair of walking boots that had not even lasted 2 months . Told me head office would name and shame them ! Sent numerous emails to customer service and continuously ingnored and asked the same questions over and over again.”

Helpful Report

Posted 3 years ago

“poor service”

Helpful Report

Posted 3 years ago

“Although it was the courier service that let me down on Next Day Delivery, Sports, Direct Customer Services went over and above what was necessary to make sure that I was happy with my purchase and overall experience. The correspondence was polite and fast and they even followed up to make sure that everything was resolved and that I was happy. Thank you Sports Direct Customer Services (Sam) for a pleasant transaction and immediate resolution to the couriers error. I highly recommend Sports Direct for quality of polite customer service, quality of merchandise and the vast selection of sportswear, active wear and equipment available and all at affordable prices. Thank you.”

Helpful Report

Posted 3 years ago

“The ‘Ryan Air’ of the clothing world… orders are slow to be dispatched despite the fact you must pay £5 for delivery. Customer service is basically non-existent. No telephone number to call and the web chat is just a useless robot. I wanted to change the delivery address on an order that has not been dispatched and the big standard message on their website is ‘it’s not possible’. A day later, my order has still not been picked so why can I not change the delivery address? Inflexible, non-customer focussed. Hate paying for delivery and returns - you even pay to deliver to the store and collect yourself. Won’t use SportsDirect again.”

Helpful Report

Posted 3 years ago

“Don't use click and collect you will still be charged delivery and you can't change delivery once ordered !!!”

Helpful Report

Posted 3 years ago

“Terrible experience. You have sent me the incorrect item you say that you have sent what you have ordered. You have cut me off the chat twice when i have shown you my screen print of my ordered confirmation. SHOCKING....... I have paid extra for next-day delivery... APPALLING CUSTOMER SERVICE”

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Posted 3 years ago

“Two times the delivery was failed and no apology or explanation.”

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Posted 3 years ago

“Good service, swimming shorts were great for my holiday.”

Helpful Report

Posted 3 years ago

“When you order your address can be changed by a company called WD direct. Sportsdirect uses this company for sending orders. After this problem your package will be lost. To return a package you need to pay for transport again. After using sportsdirect official return labels you will not be updated. After 2 weeks of silence you must hope that you returned package will arrive back in the UK. Customer service reacts like a robot 9 out of 10 times. The email don't help you at all. Worst international service ever. Also the app is very poor quality with a lot of bugs. Don't buy here.”

Helpful Report

Posted 3 years ago

“Placed an order almost 3 weeks ago, I’m STILL waiting for the delivery, their courier lost the parcel which I continuously had to chase, I’ve requested they refund my delivery charge for my issues- their reply- NO. Customer service at its best!”

Helpful Report

Posted 3 years ago

Sports Direct is rated 3.7 based on 746,379 reviews