Sports Direct Reviews

Name: Sports Direct
Rating: 3.72

3.7 Rating 746,564 Reviews

100 %

of reviewers recommend Sports Direct

3.7

Based on 746,564 reviews

Shipping & Delivery
Delivery Methods	Courier
Average Delivery Time	Within 5 Days
On-time Delivery	Greater than 70%
Accurate And Undamaged Orders	Greater than 89%
Customer Service
Communication Channels	Email, Telephone, Live Chat
Queries Resolved In	Under An Hour
Customer Service	3.6 out of 5
Returns & Refunds
Refunds Process	Difficult
Returns Process	Could Be Better

About Sports Direct:

16-18 Ludgate Hill
EC4M 7DR
London

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Sports Direct 5 star review on 15th July 2026

562

Anonymous

Anonymous // 01/01/2019

Sort by: Most Recent Most Recent Highest Rated Filter: None None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful

“Their system is full of flaws, and customer service is pathetic. First they sent the wrong size, kept emailing me textbook answers instead of addressing the problem, and then they claim the order is not in my name despite the order confirmation email clearly showing my name! Save your time and money - this circus is not worth it”

Helpful Report

Posted 2 years ago

“Shocking, avoid at all costs. Customer services is horrendous”

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Posted 2 years ago

“The Under Armour tops themselves were of reasonable quality, however I ordered two sizes to try as experience has shown that different brands come up different sizes. Having paid a £4.99 delivery charge, I was very dissapointed to have to pay another £4.99 in order to return the top that was the wrong size. The fact that one of the return options is “ordered extra sizes” I would assume this is something that happens frequently. I do alot of online shopping and this is the first time I have been charged for returning an item. I will not shop at Sports Direct in future as this has cost me an extra £10 on an overall spend of £40”

Helpful Report

Posted 2 years ago

“The first and last time purchasing online from Sports Direct resulted in only a partial refund - £40 out of £120. Dealing with the customer service is a nightmare - via emails only - they claim they only received 4 items and did not provide any proof or a solution. I am still £80 short and there is no one to talk to. An absolute nightmare.”

Helpful Report

Posted 2 years ago

“Bought coat online and needed to swap to smaller size. Took receipt and coat to Watford to exchange to smaller size. Watford management refused to swap. Went to borehamwood who couldn’t be more helpful. No issues. Swapped it in line with company policy. Watford operating their own policy”

Helpful Report

Posted 2 years ago

“I ordered two pairs of khaki coloured trousers but received green trousers with labels on that said khaki. When I asked customer service if you do indeed sell the khaki colour clearly shown on your online listing (I needed to know this so I could decide if I needed a return or replacement), I was told no it couldn't be guaranteed I'd receive any item I ordered owing to picking errors. My question was ignored! I asked what the complains procedure is, as I wanted to make a formal complaint about this. This question was also ignored. The entire returns process was traumatic and I had to wait many days for responses to every message. I have sent off my return but received no indication of when I'll receive my refund. As a result of this experience, as things stand, I will never again order from sports direct.”

Helpful Report

Posted 2 years ago

“Thanks it is good job”

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Posted 2 years ago

“Avoid at all costs! Paid extra for next day delivery. Took over a week to deliver. Once delivered found item was wrong! Contacted CS on Twitter. Waste of time as they keep saying I had not sent DM when I had screenshot proof I did. Managed to find CS email and send complaint. Took days to reply for them to say they believe they had sent the correct item. Replied with proof of order confirmation and photos of item received vs order confirmation photos. They are not replying to my request for a refund. Stores will not accept returns/refunds from online purchase. Next stop is trading standards under Trade description act. I will never use this company ever again as they lie through their teeth.”

Helpful Report

Posted 2 years ago

“Placed ordered only received part of order customer service took ages to reply kept saying would hear within 48 hours this happened twice with no update .Messaged them again as no phone number to call .To be told they have cctv which confirms my order was packed an basically my complaint has been rejected .I’m not the only one this has happened to an don’t appreciate being made to feel like I’m a liar when I did not receive all of my order . I will never buy from here again !”

Helpful Report

Posted 2 years ago

“Why the website dosen’t open in my device,?”

Helpful Report

Posted 2 years ago

“I purchase a pair of golf shoes that turned out to be faulty - a seam opened up after 3 or 4 rounds of golf in the first 3 weeks. Customer services felt it was wear and tear and did not feel that replacement or refund was appropriate! Customer service is very poor with little regard for consumer rights it seems. I will not be buying from Sports Direct again and recommend others reflect on my poor experience.”

Sports Direct 1 star review on 25th November 2023

Helpful Report

Posted 2 years ago

“My sons Adidas football boots were not fit for purpose after starting to fall apart (only 2 months old) Customer services are not interested in replacement or refund Avoid at all costs”

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Posted 2 years ago

“I spent £230 with sportdirect and used a £100 gift card. When I returned ONE item for £56, they refunded this as a gift card despite me keeping items worth £174 which is absolutely ridiculous. I do not know any other retailer that would do this and it’s purely a way to force customers to spend even more money with them. Their customer service team have been useless. They simply keep repeating its company policy to do this. I will not be buying from Sports Direct again and I advise all customers to never buy a gift card from sport direct as it’s incredibly inconvenient and a poor customer experience.”

Helpful Report

Posted 2 years ago

“Terrible quality. Purchased a pair of boots 4 weeks ago, sole already coming off one boot, selling products that are not fit for purpose isn’t great.”

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Posted 2 years ago

“Basically stole money from me, missing item that they are not replacing or refunding”

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Posted 2 years ago

“0* Stars - Customer services are absolutely appalling. Bought trainers online and never received the package although was at home at the time of the delivery. Raised a case with Sports direct and courier company took responsibility for leaving package outside unattended. Filled in all forms required and still after 5 weeks I have not received a refund. No one is responding via email and their automated messenger cannot help you as the case is now older than 30 days and there is no on to call. Get it together Sports Direct, this is a joke!”

Helpful Report

Posted 2 years ago

“DO YOURSELF A FAVOUR AND DO NOT SHOP FROM THEM. They deserve -5 stars. Arrogant, ineffective and completely out of their depth. Cannot handle a basic order, miscommunicate and now still no refund after 4 weeks. Contacting my credit card provider. Customer Service a joke!”

Helpful Report

Posted 2 years ago

“Be careful of online orders, you’ll be paying for the delivery & return If for any reason you had to to return your item.”

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Posted 3 years ago

“Bought an umbrella. Got home to find it's broken. Too much hassle to go back to the shop as it's out of my way. What an absolute scam. Do not buy an umbrella from this dump. I will never set foot in a store again.”

Helpful Report

Posted 3 years ago

“The whole experience is frankly miserable. In the Brent cross store at 3.30pm it's busy and 20 people queuing for two cashiers. Staff generally disinterested you can see in their eyes that wish for a better job/career. All that wins is price. Quality is a different question”

Helpful Report

Posted 3 years ago

Sports Direct is rated 3.7 based on 746,564 reviews