Sports Direct Reviews

Name: Sports Direct
Rating: 3.72

3.7 Rating 746,555 Reviews

100 %

of reviewers recommend Sports Direct

3.7

Based on 746,555 reviews

Shipping & Delivery
Delivery Methods	Courier
Average Delivery Time	Within 5 Days
On-time Delivery	Greater than 70%
Accurate And Undamaged Orders	Greater than 89%
Customer Service
Communication Channels	Email, Telephone, Live Chat
Queries Resolved In	Under An Hour
Customer Service	3.6 out of 5
Returns & Refunds
Refunds Process	Difficult
Returns Process	Could Be Better

About Sports Direct:

16-18 Ludgate Hill
EC4M 7DR
London

Visit Website

Write Your review

Tell us how Sports Direct made you happy

Minimum 10 characters

Would you like to add a photos or videos?

Strengthen your review by uploading photos & videos.

Drag files here or browse

(Supported files: jpg, png, mpeg, ogg, mp4 & webm)

What's your name?

Leave this blank if you'd like to publish your review anonymously.

(Optional)

Whats your email?

We need your email address to verify that your review is genuine

Please note that we may share your email with the company to verify your order.

Sports Direct 5 star review on 15th July 2026

562

Anonymous

Anonymous // 01/01/2019

Sort by: Most Recent Most Recent Highest Rated Filter: None None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful

“Agree with others. Would never ever buy from them again. Paid £10 for next day delivery for my son. Did not arrive, fair enough as sometimes these things happen but then to not be able to get hold of customer service. Different responder each time, offered a voucher (a voucher!!!!) for free delivery next time (as if!) and then a 10% discount. Disgraceful. Be very very careful. Also notice they don’t do refunds in store either”

Helpful Report

Posted 3 years ago

“He is in good”

Helpful Report

Posted 3 years ago

“Very disappointed that the client does not have any protection if something happens during the delivery. . I had placed an order for over £500 and was delivered with torn packages and missed items inside with Evri delivery. After complaining and providing photos customer services did not make anything to compensate my loss and told me to speak with my payment provider. They just said that the investigation into the delivery has been made and all the items have been delivered. This is the word of the delivery, where is my word then? Who will take responsibility for the torn package with missing items? Where is our protection as customers? For such an amount spent on Sport Direct they should make some insurance. The packaging is weak. No protection, no care for the customers. Never will do shopping with them again ever!!!”

Helpful Report

Posted 3 years ago

“No good customer service, the chat ends so quickly before I even delivered my message. Also, I have not received the item I ordered, on the website the pictures are misleading, the shows a women's tank but it is actually a shirt instead. It is about: Reebok Ubf Perf Tnk Ld99 Black 8-10 Product Code: 629352/03/310”

Sports Direct 1 star review on 14th July 2023

Helpful Report

Posted 3 years ago

“When I ordered online on June 22, a product that was completely different from the image was delivered and I inquired. Image.] If you don't like it, refund it. That was their answer. So I paid the round-trip shipping fee and sent it to the first class with a signature and tracking at the post office, and after tracking, they received an item signed on July 3, but I asked them why I couldn't get a refund. I always use the post office for first class with the sign and it has never been lost, but why did the product only get lost when I requested a refund from Sports Direct? Responding to customers is very late, sticking to the company's friendly policy and pretending to be for customers, but responding like a parrot without thinking about customers at all. Where other common UK companies offer refunds within 3-5 business days, this company also states refunds within 14 days. Refunds can only be made with a voucher at the store. It's like a robbery with no service at all. This is just a scam. This is the worst company I've ever experienced. I will never use this company again.”

Helpful Report

Posted 3 years ago

“Sports Direct bunch of scammers Oh dear I have just been scammed by this ridiculous company. They sent me out some trousers that were twice the size requested. After some huffing and puffing on their side, asking me for information I repeatedly gave them and photos, they allowed me free return via Evri. Twenty-three days ago, they said 'Good News! We’ve got your return, detailed below...' but failed to refund me. I respected the two weeks they claim they need for a refund. Then, on informing Sports Direct I had not been refunded, they finally, after several emails, decided to tell me that on looking in the package, it was empty! I only returned one thing. If the package was empty when they received it, would they not have noticed at that point? Of course they would have done! And Evri, would they not have noticed the package was empty as well?! Come on! Never, ever will I buy any other item from these thieves. £37 stolen by these shameful scammers that are Sports Direct. I would suggest people, don't take the risk—if they send out a faulty item, they can pretend they did not receive a return and will just steal your hard earned money. Well done, Sports Direct, what you have claimed is actually impossible!”

Helpful Report

Posted 3 years ago

“Anyone else out there who has suffered significant financial losses as a result of fraud? For assistance, kindly go to Cp-investigation (.) com right away. Do not let the perpetrators of these scams get away with ruining you financially. Get the peace of mind you deserve .”

Helpful Report

Posted 3 years ago

“Hire a professional hacker to get you access into their mobile phone. I suggest you contact SHAW for this and more. He can give you remote access into their mobile phone and let you view all their activities such as emails, messages, call logs and GPS location. cloudgeeksync@gmail. com cloudfoneclone . com”

Sports Direct 5 star review on 29th June 2023

Helpful Report

Posted 3 years ago

“Never buy online from Sports Direct, ever! 1) They used Evri as their delivery service who from my experience are the worst parcel company in the UK. Even though, as requested, I took a photo of my safe place if I wasn't in, they still left it hanging out the letterbox! 2) Even though I bought the same style and size shirts as previously, this time they are too big! This has happened before with Sports Direct. Surely if you order the same product in the same size it should fit the same as previously, but no! 3) The fact that I had to pay for postage for delivery as well as return meant that I had paid out money but got nothing to show for it.”

Helpful Report

Posted 3 years ago

“Extremely poor. Avoid. Sports direct sent me wrong style of shoes. Now want me to pay for Postage. Sports direct shop refuses to issue any kind of refund.”

Helpful Report

Posted 3 years ago

“Avoid buying of them They don’t refund you they want only exchange but I want my money back I am not happy with your cheap products.”

Helpful Report

Posted 3 years ago

“I placed an order for approx £181 and paid for next day delivery. My account showed parcel is with courier, the courier states the parcel is with Sports direct. When using online chat with Sports direct, they tell me there is a a warehouse issue. They won't refund me for items not received and won't deliver my items. They have robbed me blind and are getting away with it. Do not use Sports direct. Disgusting thieving service Sports Direct has breached the consumer rights act and still refused a refund. I have emailed their "cs" email over 200 times for my refund which are refusing to give and I still don't even have any products for something i paid next day delivery for almost a week ago. Further to this I have requested a cancel of my order due to their failures and to receive a refund - no refund provided and they keep stalling! I have started legal proceedings now and to top it off, I'm still being told to wait another few days, then another few days. they have stolen a large sum of money from me and failed to deliver goods paid for. Then they complain and refuse to refund when I request a refund for their failure to supply goods! This website is requiring proof of purchase to post a 'verified' review - unfortunately, I don't have goods as a proof as Sports direct have failed to deliver said goods or return my money to me for failure to supply purchased goods ( breaking the consumer rights act) and I will not post account numbers online To sports direct: you have my details already”

Helpful Report

Posted 3 years ago

“I bought cheap item online. Sports direct added huge postage after transaction final stage without warning. I’ve spent 30 minutes trying to cancel and been told I can’t. Disgraceful. I will never spend with this company again. Customer service is non existent.”

Helpful Report

Posted 3 years ago

“Didn't receive all ordered items, but sports direct claimed they were delivered. Went through all the customer service steps and they still refused to accept that the items were missing. We are talking small change ( 42 euro) and for a company of this size, all that can be said is that they are complete and utter robbers...shame on you sports direct”

Helpful Report

Posted 3 years ago

“I paid the high price of £9.99 for Next Day Delivery for some urgent items. I received an email mid-day on the day the package was supposed to be delivered saying there was a delay and the entire package hadn't yet been processed. The support team offered a next day delivery code off my next order. I responded that this was not acceptable and I would not pay £9.99 for a service that was not delivered. I went on the online chat in order to speak to someone immediately about canceling my whole order as the delivery was time sensitive. The online bot took me to a human and then after less than 30 seconds (before I could even finish writing one sentence about my delayed order) the human support canceled the chat bot and kicked me out of the conversation. This is really terrible customer service. Do not offer services you can not fulfill. Do not ask customers to pay for services you do not fulfill. I should have been given options as to how I wanted my order handled. I should have been automatically refunded £9.99 and given free fastest delivery possible. I've only ordered from Sports Direct a number of times but I've never had a good experience.”

Helpful Report

Posted 3 years ago

“Returned 3 pairs of sunglasses got a refund for £20.00 when It should have been £44 none of the sunglasses where £20 so how you arrived at this amount is beyond me ?The Advisor couldn't explain this either just avoiding my question . The advisor on the web chat advised me 2 boxes where empty on receipt . I argued I had put the sunglasses in the cases matching the style with the colour to ensure the correct glasses where in the right boxes! How can you prove that they haven't been lost in transit or taken by a colleague or delivery driver! I was told I must prove I sent them back. The Agent wasn't willing to help me any further and fobbed me off constantly asking me if there is anything else she could help with without resolving the issue or giving me a viable reason why the boxes where empty . Disgusting service . I will never use Sports Direct again !!!”

Helpful Report

Posted 3 years ago

“Made an online purchase. Decided I wanted to return it. I messaged sports direct to ask if I could return it instore in a bid to avoid the 6.99 return charge. They said I could return to my local store for store credit. When I arrived at the store they said they don't accept online returns instore. I messaged again and asked for a free returns label for the mistake. They agreed to a code which I enter online. I followed their instructions to avail of a free return. However their options of what to select online wasn't available and a returns label was created without it making clear it was bring created. The returns label was one where I return of my own accord. It will now cost me over 40euro to return. I have since messaged 4 times to make a complaint and no one is replying. I will never use their store again. Online or local. Horrible experience all around and poor, lazy customer service.”

Helpful Report

Posted 3 years ago

“Unprofessional! They send me the wrong product and expect me to pay the return”

Helpful Report

Posted 3 years ago

“ᴛʜᴇsᴇ ᴀʀᴇ ᴘᴀʀᴛ ᴏғ ᴀ ᴛᴇᴀᴍ sᴋɪʟʟs ᴄᴏɴsɪsᴛɪɴɢ ᴏғ ʜɪɢʜʟʏ ᴇғғɪᴄɪᴇɴᴛ ᴅᴇᴠᴇʟᴏᴘᴇʀs ᴀɴᴅ ʜᴀᴄᴋᴇʀs. +ᴜᴘɢʀᴀᴅᴇ ᴜɴɪᴠᴇʀsɪᴛʏ ɢʀᴀᴅᴇs +ғᴀᴄᴇʙᴏᴏᴋ, ᴡʜᴀᴛsᴀᴘᴘ, ʟɪɴᴇ, sᴋʏᴘᴇ ʜᴀᴄᴋ, ɪɴsᴛᴀɢʀᴀᴍ, ᴛᴡɪᴛᴛᴇʀ, +ʀᴇᴍᴏᴠᴇ ᴄʀɪᴍɪɴᴀʟ ʀᴇᴄᴏʀᴅs +ᴅᴇʟᴇᴛᴇ ᴜɴᴡᴀɴᴛᴇᴅ ᴏɴʟɪɴᴇ ᴘɪᴄᴛᴜʀᴇs ᴀɴᴅ ᴠɪᴅᴇᴏs ᴏɴ ᴀɴʏ ᴡᴇʙsɪᴛᴇ +ᴘʜᴏɴᴇ ʜᴀᴄᴋɪɴɢ, ᴄᴇʟʟ ᴘʜᴏɴᴇ ᴊᴀᴍᴍᴇʀ +ᴍᴀsᴛᴇʀᴄᴀʀᴅ, ᴘᴀʏᴘᴀʟ, ʙɪᴛᴄᴏɪɴ, ᴡᴜ, ᴍᴏɴᴇʏ ɢʀᴀᴍ ᴡɪᴛʜ ᴜɴᴛʀᴀᴄᴇᴀʙʟᴇ ᴄʀᴇᴅɪᴛ ᴏɴ ɪᴛ ᴇᴛᴄ. +ᴛʜᴇʏ ᴀʟsᴏ ᴅᴇᴠᴇʟᴏᴘ ᴄᴜsᴛᴏᴍ sᴏғᴛᴡᴀʀᴇ ᴀɴᴅ ᴡᴇʙ ᴅᴇᴠᴇʟᴏᴘᴍᴇɴᴛ ɪɴ ᴘʜᴘ, ᴊᴀᴠᴀ, ᴀsᴘ. ɴᴇᴛ ᴇᴛᴄ. ᴛʜᴇʏ ʜᴀᴠᴇ 𝟷𝟶𝟶% ʀᴇᴄᴏʀᴅs ғʀᴏᴍ ᴏᴜʀ ᴄʟɪᴇɴᴛ ᴀs ᴡᴇʟʟ ᴀs ʜɪɢʜᴇsᴛ ʀᴇᴘᴇᴀᴛ ʜɪʀᴇ ʀᴀᴛᴇ. ᴛʜᴇɪʀ ᴡᴏʀᴋ sᴘᴇᴀᴋ ғᴏʀ ᴏᴜʀsᴇʟᴠᴇs, ᴛʜᴇʏ ᴘʀᴏᴠɪᴅᴇ ᴀ ᴘᴇʀғᴇᴄᴛ sᴏғᴛᴡᴀʀᴇ sᴏʟᴜᴛɪᴏɴ ᴛᴏ ᴀʟʟ ᴄʟɪᴇɴᴛs. ᴛʜᴇʏ ʙᴇʟɪᴇᴠᴇ ɪɴ ᴍᴜᴛᴜᴀʟ ɢʀᴏᴡɪɴɢ ᴡɪᴛʜ ᴄʟɪᴇɴᴛ ᴀɴᴅ ʜᴇɴᴄᴇ ᴡᴇ ᴡᴏʀᴋ ᴀs ᴀ ᴛᴇᴄʜɴᴏʟᴏɢʏ ᴘᴀʀᴛɴᴇʀ ᴀɴᴅ ᴄᴏɴsᴜʟᴛᴀɴᴛ ғᴏʀ ᴏᴜʀ ᴄʟɪᴇɴᴛs. ᴄʟᴏᴜᴅɢᴇᴇᴋsʏɴᴄ@ɢᴍᴀɪʟ.ᴄᴏᴍ”

Sports Direct 5 star review on 21st May 2023

Helpful Report

Posted 3 years ago

“Worst shop I have been to would score less but cannot very rude and aggressive treatment I went to return 2 items Friday was going to exchange but could not as tills had stopped working was told you can wait there or come back cannot do anything without till I said I could leave the items bar codes and they can do it when till was working but they said no just come back. So went back today the next size up did not fit so asked for refund to be told no you can buy something else or get credit note, so I said why can I not have refund it’s company policy it been like that for years but with attitude I asked to speed to manager the guy on till said yes he’s at front door I said there was 5 people when I came in he said the one with lanyard that said says sport direct on it when asked if he could call him he said no just go talk to him again aggressive attitude so I went to front door furthest point from tills Manager wasn’t there so asked another Game employee he said didn’t know but he will be back soon he thinks waited 15 minuets whilst waiting the original guy from the till walked past me 3 times looking directly at me on the 3 rd time said does the manager have a radio he said yes so I said well ask him to come to me then so he did whilst with me then walked off continuing to talk to him whilst walking away. Finally the manager came down straight away with aggressive attitude what’s the problem not how can I help I asked why can I not have refund he said never given refund in 16 years he has been there also saying it tells every one at the tills I said I didn’t see it so he showed me it’s in the smallest writing possible and not really obvious so I got credit note when I got it the lady said you can use it online as well took a look at the online but unless spending over £100 it costs £4.99 for delivery and £4.99 to collect in store ripoff so in conclusion I will never shop there again with the rude aggressive obstructive and most un-helpful staff”

Helpful Report

Posted 3 years ago

Sports Direct is rated 3.7 based on 746,555 reviews